John LeMasney

42 of 365 - 35 is the new 1999 - price point design principle by John LeMasney via lemasney.com
Price Point design principle When considering pricing your product, you are considering more than the cost of the parts + some percent for profit. You […]

42 of 365: $35 is the new $19.99 – price ...

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41 of 365 - teach a man to fish design principle by John LeMasney via lemasney.com
Teach a Man to Fish Give a man a fish, he eats today. Teach a man to fish, he eats forever. This rather common phrase […]

41 of 365: Teach a Man to Fish design principle

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Ampersand Greater Than Font Study by John LeMasney via lemasney.com 2
Today, I decided to use Inkscape to play with type. When you type less than three (<3), you are expressing an emoticon for love, symbolized […]

40 of 365: Ampersand Greater Than modified typography

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38 of 365 - exposure effect by John LeMasney via lemasney.com
Exposure effect says that a repeated exposure to an image or concept with an initially neutral response will have a more favorable response over time […]

38 of 365: Exposure Effect design principle

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