38 of 365: Exposure Effect design principle


38 of 365 - exposure effect by John LeMasney via lemasney.com

38 of 365 – exposure effect by John LeMasney via lemasney.com

Exposure effect says that a repeated exposure to an image or concept with an initially neutral response will have a more favorable response over time and with repetition. For example, part of the positive effect on viewers of propaganda or advertising is that people see the same messages repeated over and over. When there is  a neutral or positive response at first exposure, the repeated viewings or exposures will have a positive likability effect on the exposed. Eventually, the exposure effect weakens because of boredom or normalcy. Exposure effect is commonly noted with meaningful quotes, jingles, photos, songs, art, people, and ads.

In this illustration, I decided to illustrate a favorite zen quote:

In walking, just walk.
In sitting, just sit. Above
all, don’t wobble.

~Yun-Men

This content is published under the Attribution 3.0 Unported license.

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