Cost-Benefit as a design principle talks about the tension between the cost of the user’s time, effort, and other resources versus the benefit to that […]
“Natural or human-made systems that best approximate optimal strategies afforded by the environment tend to be successful, while systems exhibiting lesser approximations tend to become extinct. This […]
Contour Bias is a well-studied theory that shows that humans prefer rounded objects and choices over angled ones. The more angled, the more that human brains […]