These are posts featuring illustrations designed by John LeMasney. In general, unless otherwise noted, they are licensed CC-Attribution, cc-by lemasney, and should contain a citation and linkback.
Exposure effect says that a repeated exposure to an image or concept with an initially neutral response will have a more favorable response over time […]
Expectation effect is when the personal expectations of a user affects their perception and behavior. Examples are everywhere. Advertising uses the expectation effect to convince […]