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24 of 365 - Contour bias design principle by John LeMasney via lemasney.com
Contour Bias is a well-studied theory that shows that humans prefer rounded objects and choices over angled ones. The more angled, the more that human brains […]

24 of 365: Contour Bias #design principle



10 of 365 - babyface bias by John LeMasney via lemasney.com
Baby face bias is a design principle in which designers use the generalized human interpretation of baby-faced features (such as large eyes, round head, small nose and mouth) to represent and codify naiveté, innocence and kindness. By emphasizing or exaggerating baby like features in faces, a design can evoke a feeling of protection, ownership, or forgiveness in a viewer. Alternatively. more angular features, less elongated heads, and other more adult features are less likely to be interpreted as innocent, kind, or naïve.

10 of 365: Baby face bias #design #design-principles