On identity and shopping carts


A shopping cart filled with bagged groceries l...

A shopping cart filled with bagged groceries located in a parking lot (Photo credit: Wikipedia)

Who are you? So many ways exist to answer this question, but I suggest that one interesting way might be to look in your shopping cart. There are thousands of choices waiting in the aisles of Super Fresh, Giant, Stop and Shop, and Walgreens that it becomes inevitable that we define ourselves a bit in our choices.

When we walk away from a cart, and return to find two or three, we do a scan, looking for ourselves. Is there something here that speaks to us? Something we’d be proud of? Something we can’t do without? Would we make the same choices if they were announced over the loudspeaker as we checked out? Does it have the right kind of calories? A lack of embarrassing brands? Is it mostly processed, mostly whole foods? Is it traceable to origins that show a care for animals, for humans, for self, for health? Do you care? You might If you thought of it. Would we publish the contents of our cart on the NY times in a story on such a thing?

If you are proud of your choices, ones of health, locality, clean origins, and reason, we can be fulfilled more holistically. Leave behind the Cheetos, you can be better off without them.

 

 

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About lemsy

John LeMasney is an artist, graphic designer, and technology creative. He is located in beautiful, mountainous Charlottesville, VA, but works remotely with ease. Contact him at: lemasney@gmail.com to discuss your next creative project.

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