Cognitive Dissonance occurs when a statement or idea causes conflict or discomfort because there is a motivating part and a demotivating part of the idea. […]
Design
Closure is part of a set of design principles called the Gestalt principles of perception. Closure says that when we see a set of individual […]
15 of 365: Closure #design #principle
Chunking is a method by which you take ideas that need to be taught or remembered, and break them down into memorable, consumable chunks. Studies […]
13 of 365: Chunking #design #principle
There is research that suggests that people complete tasks differently in environments where there are notably high or notably low ceilings. In environments where the […]
12 of 365: Cathedral effect #design #design-principle
The biophilia effect is the idea that when we are placed in environments that contain or seem to contain nature, we are more likely to […]
11 of 365: Biophilia effect #design #design-principle
Baby face bias is a design principle in which designers use the generalized human interpretation of baby-faced features (such as large eyes, round head, small nose and mouth) to represent and codify naiveté, innocence and kindness. By emphasizing or exaggerating baby like features in faces, a design can evoke a feeling of protection, ownership, or forgiveness in a viewer. Alternatively. more angular features, less elongated heads, and other more adult features are less likely to be interpreted as innocent, kind, or naïve.