Two recent projects have been keeping me busy, and now that they are complete I wanted to share some of the effort, thought, and outcomes of the projects.
First, I was lucky enough to do some work for AirTight (a popular retail wifi management and security solutions company) on an infographic explaining some reasons to consider products like theirs if you are a retail wifi outlet like JCPenney or Panera. This was a great project with a few twists and turns, lots of collaboration, and joy in the design of the visual iconography. Here’s a portion of the work as it was in progress, before we readjusted for layout, lead-in, and other tweaks:
Airtight Infographic: 8 ways to secure retail wifi (lemasney)
Another project was a branding project for a long-time friend and colleague, Adnan Shamsi, who was looking to define the look, feel, and ideology behind his new capital advising firm, K2. We made a design that used the palette, emotional reinforcement, and spirit of the amazing K2 range, a lovely story telling analogy for financial awareness and guidance.
K2 Capital Advisors logo (lemasney consulting)
What’s next for LeMasney Consulting? I’m going to be continuing the technology classes at Princeton Public Library in July, August and next semester. I’m excited to be talking about food blogging, Scratch, Android, Arduino, Raspberry Pi, and lots of other interesting topics. Also, I will be teaching at Rider University and Princeton Adult School in the Fall! More info as I have it to give. Thanks as always for your support.
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Wow! You are busy and creating many interesting images inspirational even to those of us who work with words and letters. Very disappointed that I missed your food blogging class on July 15, but hope to see you and learn more at the PPL or Princeton Adult School.
K2 Financial Advice and Management may be just what I need. But it is most unlikely that the need is mutual. The logo is bold and simple. Though K2 itself is not known for being warm and cuddly, something about the K2 brand you have helped to create conveys that there just might be caring people in this financial management company. Scaling new heights? Just paying the bills 🙂
So kind of you, Circe!