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40 of 365: Ampersand Greater Than modified typography

Today, I decided to use Inkscape to play with type. When you type less than three (<3), you are expressing an emoticon for love, symbolized by a heart. It’s a straightforward, easy-to-use symbol. Two close friends or sweethearts might use it in SMS to express a little love.

Ampersand Greater Than (&>)

Melissa Brisbin and I have used an alternative to less than three to express not only that we are good friends, but that we exchange and share value in technology, libraries, and related interests.  Ampersand greater than (&>) resembles a heart too, but indicates a togetherness, a bond. When we type it to each other, it’s a little reminder of our history. In honor of her birthday yesterday, I decided to work on the ampersand greater than as a typography muse.

I started by going through my font catalog and pulling out all the fonts that had interesting ampersand and greater than symbols.

40 of 365: Ampersand Greater Than Font Study by John LeMasney via lemasney.com
40 of 365: Ampersand Greater Than Font Study by John LeMasney via lemasney.com

Then I began pulling out the best combinations, angling the symbols, pulling them together into a single flowing shape.

40 of 365: Ampersand Greater Than Font Study by John LeMasney via lemasney.com
40 of 365: Ampersand Greater Than Font Study by John LeMasney via lemasney.com

Finally, I went back in and tweaked the finest points of the combinations. This was my result: nearly the final set.

40 of 365: Ampersand Greater Than Font Study by John LeMasney via lemasney.com
40 of 365: Ampersand Greater Than Font Study by John LeMasney via lemasney.com

And today, I decided to add some color, along with final tweaks to the pieces.

Ampersand Greater Than Font Study by John LeMasney via lemasney.com
Ampersand Greater Than Font Study by John LeMasney via lemasney.com
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39 of 365: Face-ism Ratio design principle

39 of 365 - face-ism ratio design principle by John LeMasney via lemasney.com
39 of 365 – face-ism ratio design principle by John LeMasney via lemasney.com

Consider face-ism ratio when presenting a photo of a human. The theory says that a face that takes up a larger portion of the photo emphasizes the intelligence and persona of the person in the photo, where a photo that shows less of the face, and more of the body, emphasizes the bodily and aesthetic features of the person.

In this illustration, I decided to show myself with a higher and lower face-ism ratio.

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38 of 365: Exposure Effect design principle

38 of 365 - exposure effect by John LeMasney via lemasney.com
38 of 365 – exposure effect by John LeMasney via lemasney.com

Exposure effect says that a repeated exposure to an image or concept with an initially neutral response will have a more favorable response over time and with repetition. For example, part of the positive effect on viewers of propaganda or advertising is that people see the same messages repeated over and over. When there is  a neutral or positive response at first exposure, the repeated viewings or exposures will have a positive likability effect on the exposed. Eventually, the exposure effect weakens because of boredom or normalcy. Exposure effect is commonly noted with meaningful quotes, jingles, photos, songs, art, people, and ads.

In this illustration, I decided to illustrate a favorite zen quote:

In walking, just walk.
In sitting, just sit. Above
all, don’t wobble.

~Yun-Men

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37 of 365: Expectation Effect design principle

37 of 365 - expectation effect by John LeMasney via lemasney.com
37 of 365 – expectation effect by John LeMasney via lemasney.com

Expectation effect is when the personal expectations of a user affects their perception and behavior.

Examples are everywhere. Advertising uses the expectation effect to convince people that their claims will work, even when there is no evidence of it.

In this illustration, I made an advertisement for Microsoft Windows 8 that makes use of the expectation effect.

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36 of 365: Errors design principle

36 of 365 - errors design principle by John LeMasney via lemasney.com
36 of 365 – errors design principle by John LeMasney via lemasney.com

Errors are a part of design because designers need to consider that users may try to use their design in unintended ways, and try to offer guidance or reminders about how to use a system correctly.

In general, there are two kinds of errors: Slips and Mistakes.

Slips occur when a user does something out of unconscious habit, such as driving past a turn on a commonly traveled route towards a well-known destination, or visiting a website that they visit all the time, when trying to get to a new one. An example of a preventable slip in software is when you use the word attachment in your Gmail, but don’t add an attachment, Gmail reminds you that you may want to add the attachment before sending.

Mistakes, however, occur when a user makes a conscious mistake, like driving too far into a parking space and bumping the front of your car. Cars can prevent this kind of issue with alarms that let you know when you are about to run into something while parking or backing up.

In this illustration, I created an error dialog that makes the user admit that they are sure that they want to remove a lot of potentially precious data.

 

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Resources for Staff Day Training at Woodbridge Public Library

An important distinction
An important distinction (Photo credit: lemasney)

Today, I’m presenting on behalf of Library Link NJ on the topics of eBook borrowing and the Basics of Graphic Design.

In this session, we are going to look at using Overdrive to borrow eBooks, a very common method in libraries today. We will spend the rest of the time looking at the basics of Graphic Design concepts, like inspiration, font choice, layout and visual branding. The materials that I am distributing are below.

The graphic design presentation is here.

The eBooks handout (Brisbin, Lemasney, 2014) is here.

A complete list of all of my presentation materials is here.