34 of 365 - entry point design principle by John LeMasney via lemasney.com
34 of 365 – entry point design principle by John LeMasney via lemasney.com
The entry point design principle is about making your entry point a place for your user to get past, then enter the deeper space of your place, product, or site. There are a few things to keep in mind in designing a good entry point: Low barriers to entry, incentives to drive users past the entry point, and strong clues about intended navigation or navigation options. A prime example of a great physical entry point is a store that does not interrupt your entry with any sensory interruption, like high traffic between users and the space, or lemonade-stand style interruptions as you enter. Navigation cues should be especially easy to figure out in a store or web site, and should not compete with advertisements or other distractions. There should be incentives for the user to go deeper, such as reminders of popular products or services, and invitations to use them.
In my illustration, I decided to show how entry point theory is applied at lemasney.com.
Tame The Web logo rev4 by John LeMasney via lemasney.com
Tame The Web logo workspace by John LeMasney via lemasney.com
Here is a final image of the workspace that I used to create the new Tame the Web (TTW) logo using Inkscape, with the help of Michael Stephens. Michael has been the heart of TTW since its inception, and wanted to have a logo to present his organization to a larger audience. He reached out on Facebook (where I get most of my work) and asked about logos on his page. He got some feedback, and in the process, Lori Reed decided to tag me, and I responded that I’d love to be involved in the logo if possible, and that I’d work for free. Michael contacted me and we began. I asked him to fill out the design brief on this site (it’s in the menu above) and when I got the response, I did this.
Tame The Web logo revision 0 by John LeMasney via lemasney.com
I tend to start logo work with the fonts. In this particular case, I used some of the information from the design brief to create a possible logo. In the brief, Michael talked about the past branding work that he had done and what had been present. He wrote that a heart symbol had always been a constant in identifying TTW. He also shared a palette, some quotes, and some clarifications in order for us to work through the logo. Michael understands brand. When he saw the image above, he said that the logo I proposed was beautiful, but that it was not the right feel. He said that it had a certain old-timey feel to it, and that he was looking for something a bit more contemporary. I understood, and decided to focus on fonts, as I usually do. He told me he liked a few of the fonts in the first submission, and I decided to focus on those.
Tame The Web logo rev1 by John LeMasney via lemasney.com
In this revision, I took the fonts that Michael liked and tried a few subtle differences, including the pipe between elements,. the kerning, and the imagery. I never thought the whip would go very far. 🙂 I sent them to him, and he said that he loved the curve in the line, but that straight spoke to him more. He also liked the tighter kerning in some of the versions. He liked the horizontal version as well.
Tame The Web logo rev2 by John LeMasney via lemasney.com
After he gave me feedback I focused just on the elements and kerning that he liked, and decided to incorporate the palette he had suggested, with deep blues. I grabbed one of my favorite deep blue palettes, and applied the colors to the elements. I sent it back.
Tame The Web logo rev3 by John LeMasney via lemasney.com
But there was still the issue of the missing heart. I decided to play a bit with text and image to introduce hearts, which Michael enjoyed. We agreed that the solid blue heart worked best, and worked best ahead of the title.
Tame The Web logo rev4 by John LeMasney via lemasney.com
Here are the final two versions of the logo, one horizontally aligned, and one block sized. I absolutely loved the opportunity, and I’m so grateful to work with someone like Michael. Even though I always have great, creative, and interesting clients, Michael was a standout.
26 of 365 - Control design principle by John LeMasney via lemasney.com
26 of 365 – Control design principle by John LeMasney via lemasney.com
Good control design in a system allows for the ease of use for new users (beginners) or complex, customizable use by seasoned users (experts). Â A new or inexperienced user of a system will benefit from fewer options, and a simple interface, where an expert user benefits from a customizable, flexible interface that offers more direct access to the functions they use most. Some systems, such as public kiosks, should assume that most users will be new ones, since anyone with ability in that same environment probably has a more dedicated interface to use than the kiosk, e.g. an employee computer.
In this illustration, I’m showing how I designed control on a consulting project using WordPress by offering an interface with both beginner and expert controls.
23 of 365 - Constraint design principle by John LeMasney via lemasney.com
23 of 365 – Constraint design principle by John LeMasney via lemasney.com
Constraint is built into systems to allow limits to negative actions a user might otherwise take in that system. In mechanical systems where too much power, volume, or other resources could be over-applied, constraints prevent the user from doing so. We also can be psychologically or physically constrained from entering dangerous areas by a do not enter sign, or areas where our presence might cause alarm or discomfort, such as a bathroom intended for the opposite sex.
In this illustration, I made a constrained variable slider control going from low to high, which does not allow for setting too low or too high.
22 of 365 - Constancy design principle by John LeMasney via lemasney.com
22 of 365 – Constancy design principle by John LeMasney via lemasney.com
Constancy is the idea that we see a particular object in the size, color, shape, feel, and other senses that we expect. We always see humans, for instance, in the same way. We expect that they will be 6 foot tall or less, and see multiple humans in that context. If we introduce comparative objects that we recognize the size of, it will alter our perception of scale.
In this illustration, I decided to alter the relative size of human silhouettes to expand the depth of the piece.
21 of 365 - Consistency design principle by John LeMasney via lemasney.com
21 of 365 – Consistency design principle by John LeMasney via lemasney.com
Consistency is important in design because it allows you to create the same quality of experience across pages (such as the use of grids in magazines), spaces (the common layout of department stores of a chain), objects (the dashboard of a car), buttons (standardized web browser dialogs), or other design elements. It allows for recognizance in the sense that very particular colors (Facebook blue), fonts (Marlboro font), layouts (Target stores), or uniforms (Best Buy blue and khaki) will breed familiarity and comfort despite a difference in place, space, or format.
In this illustration I used the Burger King logo as a basis for a genre called ad-busting, where the highly recognized brand becomes a vehicle for a countermeasure to the brand, in this case, Coronary King, associating the mostly high fat foods sold at Burger King with coronary disease.
