Category: professional activities

This is a listing of my profession-related activities and actions. It should let you know why I think of myself as a professional.

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Illustration of a leaf by John LeMasney via lemasney.com

Leaf illustration by John LeMasney via lemasney.com
Leaf illustration by John LeMasney via lemasney.com
Leaf illustration by John LeMasney via lemasney.com
Leaf illustration by John LeMasney via lemasney.com

I saw a beautiful illustration on Pinterest that made use of clipping, and decided to play with the idea for myself. In Inkscape, if you import an image, like the palette in the illustration above, and make or import a shape, such as the leaf here, you can place the leaf shape on top of the palette image and apply object/clipping/set clip which results in the clipped image above. I added a rectangle in white, set transparency to 50%, and added the word leaf in one of my favorite fonts, Bebas Neue, and applied a skew.

It’s an interesting way to visually share two ideas in a single image. Both the palette and the leaf have their own visual message, and together they send an interesting combination of the two. I could have used a photograph instead to possibly make a statement about love or business or nature, or all three. Open up Inkscape and try this technique for yourself.

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Technology and the Arts: On getting started with Scratch

So, Brian Kelley and I did the third installment of Technology and the Arts, our weekly/seasonal podcast that focuses on the connections between technology and art. I thought it was one of our better shows, low on glitch, high on value. Please visit https://www.youtube.com/watch?v=Hwg8Pl-qWSc?t=30m50s where I give a brief demo on MIT‘s Scratch project, a block programming platform for games, art, animation, and more. It’s targeted at kids who want to jump right into programming, but I find that it’s a great platform for any age to work out programming ideas. In the demo, I show you how to get to it, what a project looks like, how to open it for editing, and how too find other projects. Please visit the video in its full form to hear us talk about the rest of our topics, which this week included Google Easter Eggs, a great podcast called It’s a Thing with Molly Wood and Tom Merritt, Jay-Z‘s Picasso Baby art happening as video, and more. Like, subscribe, and find the rest of our online presence at the youtube page.

If you liked this post, please consider subscribing to this site by using the subscription form at the bottom of this page. Maybe Facebook is more your thing? Like our Facebook page at the bottom of this page. We’re also on Twitter, Google Plus, Pinterest, and other social networks listed at the top of this page. Please like, comment, and share if you found this post useful, interesting, or kind.

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Making Sense of the Google Chromebook (September 3rd in Ewing)

Presenting by John LeMasney via lemasney.com
Presenting by John LeMasney via lemasney.com

“Making Sense of the Google Chromebook” Free Computer Program September 3

20110805
Color study (Photo credit: lemasney)

Ewing, NJ:   “Why would I want a laptop that only runs a browser?”  This is the critical question New Jersey technology consultant and graphic designer John LeMasney will explore when he presents The Computer Learning Center’s newest, free Computer Tips and Tricks program on Tuesday, September 3.   “Making Sense of the Google Chromebook” will begin at 2 p.m. in the Ewing Senior and Community Center at 999 Lower Ferry Road. It will be preceded at 1:30 p.m. by a question and answer session during which the audience can direct computer questions to the CLC’s all-volunteer faculty.  Both programs are free and no prior registration is required.
            “Come learn why I stopped carrying around my MacBook Pro and exchanged it for a Chromebook, Google’s low-cost laptop that runs just one application,” says LeMasney. “Chrome begins to make a lot of sense when you look at several converging factors, namely, the increasing availability of high-speed connectivity, the emergence of applications and cloud-based services for real-world functionality, and the ability to stay connected in rather light ways.  I plan to look at both why the Chromebook works for me and the incredible power of this platform, but also why keeping a MacBook around still makes sense for some things.”
              John LeMasney describes himself as an artist, designer, technologist, and consultant whose passion is to help people use technology in sensible ways to enhance their work and life.   His career most recently included work as Manager of Technology Training at Rider University where he assisted faculty, staff and students in integrating technology into their work, classroom, and extracurricular activities.  A Fine Arts graduate of the University of the Arts in Philadelphia, he holds a Master of Arts in Organizational Leadership with distinction from Rider University, as well as LPI Level One Certification in Linux Administration.
       The non-profit Computer Learning Center at Ewing, which sponsors the Computer Tips and Tricks programs as a public service, also offers a variety of PC and iPad computer skills courses for adults in central New Jersey and eastern Pennsylvania.  For further information about the September 3 program, courses or directions, call 609-882-5086, 609-883-1776, Ext. 6205 or visit the CLC website at www.clcewing.org.

[flexiblemap address=”999 Lower Ferry Road, Ewing, NJ”]

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Technology and the Arts: Open source hardware and technology based creativity

open by John LeMasney via lemasney.com
open by John LeMasney via lemasney.com

This is the 2013 series premiere of Technology and the Arts, a webcast exploring the connections between technology and art. Co-hosts Brian Kelley and John LeMasney discuss Arduino, Raspberry Pi and a study on how technology can be used to teach young people about creating art. For more information, visit http://technologyandthearts.com.

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An introduction to Arduino, Raspberry Pi, and open source hardware.

At 7 pm, on Monday August 5th, 2013, I’ll be at Princeton Public Library, I’m going to be giving an introductory overview of open source hardware, the Make movement, and the ideology of openness. In particular, I’ll be talking about Arduino, Raspberry Pi, and related hardware projects.

(post event note: Thanks to everyone who came out, and here is the link to the presentation)

Arduino is an open-source electronics prototyp...
Arduino is an open-source electronics prototyping platform based on flexible, easy-to-use hardware and software. In other words you can build all kinds of cool shit with it. And yes, you can program it with Python 🙂 (Photo credit: Wikipedia)

The Arduino is an electronics learning platform. The instructions for how to make one from scratch are freely available, which is why it is considered open source hardware, though many people find it far easier and supportive to the platform to just buy one. You can get them at your local Radio Shack. Once you have it connected to a computer, you can begin to program it or run programs that others have made for it, called sketches. The key idea with Arduino is that you program it to accept input from sensors or scripts, and to produce output in the form of light, sound, and other signals. With this basic idea, you can use the Arduino to solve little problems like knowing when the Dryer has stopped, feeding your animals reasonably while you are away, or making sophisticated environment based games.

Raspberry Pi
Raspberry Pi (Photo credit: tkramm)

The Raspberry Pi is perhaps a simpler idea for the uninitiated: a computer capable of doing most anything your laptop, desktop, tablet or phone can do (given the monitor, keyboard and mouse) available for $25-$35 dollars, depending on model. Because of the incredibly low price but relatively strong computing power, you can use the Pi to do all kinds of interesting things that you would not consider doing with your desktop or laptop machine. Running home automation, media servers, dedicated graphics workstations, an email terminal, a streaming media interface for your TV, and much more.

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Google Analytics and targeted campaigns.

open_waveform by John LeMasney via lemasney.com
open_waveform by John LeMasney via lemasney.com

Hi, all! This week, I have some interesting projects going on, and I wanted to share them with you and invite you to join me.

On Monday, July 22nd (and 29th), 2013, I’ll be starting a two part class on Google Analytics at Princeton Public Library. This is my first opportunity to talk publicly about the power of GA, and I’m really excited. This series will be focused on getting started for beginners, but if you are like me you know that even seasoned experts learn something new in a beginner’s class, so please come out and join us from 7-8:30 in the Tech Center at PPL.

Google Analytics v2.0
Google Analytics v2.0 (Photo credit: vrypan)

Google Analytics is an insight engine. By adding a little bit of javascript to each of your pages in your site, you tell Google to track activity on your site that can lead to insights about your content. Because you can learn where your audience is viewing your content from, you can tell if you need to focus more on local content or remote content. Because you can tell what your most popular content is, you can focus on the issues that matter to your audience most. Because you can track which pages are being visited specifically, you can learn how effective a particular link or advertisement is or not. These are just a few of the things that you can do with Analytics, but over the next two weeks we will learn many more.

I’m using Analytics in work with a client right now in order to tell if a particular ad campaign is effective or not so that they can focus their money and energy in the most productive way.  If we are using two different methods or advertising channels to get people to take the same action, let’s say to click a link or watch a video, we can tell easily after a week of clicks which method was more effective and by how much. We could also look at visits in two comparative time periods to see if one method was more or less effective than another during a particular month or season. Outdoor advertising might not work as well as other methods during a very cold winter month, for example. With Analytics, we don’t have to guess or assume that to be true, we could deduct that from the data.

If this is interesting to you, please consider yourself invited! If you’d like to see what other classes and content I like to teach, or if you’d like to have me come to your organization to speak or consult, please visit the Presentations and Topics page.

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