Category: professional activities

This is a listing of my profession-related activities and actions. It should let you know why I think of myself as a professional.

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affiliations brand classes and presentations consulting curriculum vitae insights professional activities professional experience research interests teaching teaching experience workshops

Talk on Personal Branding accepted for Trenton Computer Festival 2014

presenter by John LeMasney via 365sketches.org
presenter by John LeMasney via 365sketches.org
presenter by John LeMasney via 365sketches.org
presenter by John LeMasney via 365sketches.org

Company/Organization Affiliation
LeMasney Consulting

Title of Talk or Forum
Discovering your personal brand

Talk or Forum abstract (135 words max)
In this talk, technology and design consultant John LeMasney will discuss the key ways in which you can determine, shape, and reinforce your personal brand. Personal brand is the reason that people feel love, dislike, or indifference towards you, and using technology, visuals, social media, and interpersonal interactions, you can use your brand to help you gain influence, gather an audience, and find new successes. Come to the session with three keywords that you feel represent you well. Also, do a google search on LeMasney and see if you can choose three keywords that you feel best represent him. If John is doing his branding right, it should be very clear the ideas and things that represent him. Fun and discovery await you!

Biographical Info (75 words max)
John LeMasney now offers consulting in technology, design, communication, branding, and nutrition. He was the Manager of Educational Technology Training and Outreach at Princeton University from March 2011 to March 2013. He had worked from 1998-2011 at Rider University as the Manager of Technology Training. He was recently awarded a Master of Arts in Organizational Leadership with honors from Rider University in Lawrenceville, NJ, and a Bachelor of Fine Arts in Sculpture with honors from the University of the Arts in Philadelphia, PA. . He is a designer, artist, writer, poet, technologist, consultant, open web advocate and open source evangelist.

Indicate the time of day you prefer to give your talk
Afternoon

We will provide digital projectors in all rooms. Speakers are expected to bring their own computers. If you need special media equipment please specify below what you will need and we will let you know if we can provide it.
Not applicable.

Indicate length/type of session
110 minutes (workshops only)

 

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affiliations brand classes and presentations consulting curriculum vitae libraries professional activities professional experience research interests teaching experience

On Library Branding #gclstaffday

papercraft
papercraft (Photo credit: lemasney)

I had a genuinely fantastic time meeting new friends and discussing social media, libraries, branding, and mobile devices today at Gloucester County Library’s staff day retreat. Melissa Brisbin was kind enough to cover the breakouts on mobile devices, Brian at GCL took on the Facebook breakouts, and I did the breakouts on Pinterest. In between the breakouts, I had the privilege of discussing library branding and social media best practices with the kind, attentive, and patient staffers using the presentation linked below. We did it through Library Link NJ’s onsite presentation program, and I do not think it could have gone better. Special thanks so much to Ralph at GCL for his moderation, Anne at GCL for reaching out, and everyone else at GCL for their attention and care. Here’s the presentation for today’s talk, which discusses Social Media best practice, questions about organizational brand, mobile devices and adoption, the power of emotion in branding, the difference between visual branding and brand proper, and a lot more.

https://docs.google.com/presentation/d/1pDZd7juwxB0lOKiMgO-pc4n6Bo2la2QxoqbfGXi6RsM/edit?usp=sharing

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Codecademy for Adults: Learn How to Write Code for Free (Session 1 of 3) DATE/TIME: Oct 9 2013 – 7:00pm – 8:30pm

Libraries, the original co-working space by John LeMasney via lemasney.com
Libraries, the original co-working space by John LeMasney via lemasney.com

“Codecademy for Adults: Learn How to Write Code for Free

English: Python logo Deutsch: Python Logo (Photo credit: Wikipedia 

LOCATION:  Technology Center Session 1: Wednesday, October 9, 7-8:30 Session 2: Wednesday, October 16, 7-8:30 Session 3: Wednesday, October 23, 7-8:30

Have you ever wanted to know how to write code, build websites, and develop applications, but did not know where to start? Codecademy is a free, hands-on, cloud based learning community focused squarely on helping people to learn languages like HTML, CSS, PHP, Javascript, and Python. Come learn how this fantastic free resource can help you to master coding. Skill Level: Intermediate” ~ Codecademy for Adults: Learn How to Write Code for Free (Session 1 of 3) | Princeton Public Library –

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affiliations brand classes and presentations consulting curriculum vitae libraries professional activities professional experience teaching teaching experience workshops

This week’s events and opportunities with LeMasney Consulting

20110816
20110816 (Photo credit: lemasney)

Hi, all. There’s a lot going on this week, and I wanted to make you aware of some of the offerings and events that might help you. Also, you can always click on the link at the bottom of my site to see what classes and other public offerings I am taking part in. For the sake of simplicity, you can visit the link here: Upcoming talks with LeMasney Consulting

First, tonight at 7:30 to 8:30, I’m offering the first of a two-week class for free on WordPress at Princeton Public Library in the Tech Center. In the class, we go over the benefits of using WordPress to publish, discover how to get started, and next week we have a follow-up that allows you to share what you are doing. We learn about pages, posts, plugins, asides, statistics, sharing and more. Please visit!

Tonight I’ll be speaking with Brian Kelley about Technology and Art. Tomorrow I’ll be speaking with Sean Piotrowski about Customer Service. I usually advertise these on Facebook, but archives and podcasts are available. Probably the best way to get those is by subscribing to my YouTube channel at http://youtube.com/lemasney

I’m teaching a class on Tuesday nights at Rider University on Media and Technology for Organizations, and while registration for the class is complete, I’d love to sit with you and share what I’m teaching and learning there. If you’d like to sit down, consider grabbing a spot on my schedule at and remember that the first hour of a new consulting relationship is always free.

On Wednesday, I’ll be visiting the Mary Jacobs Memorial Library to talk about using Android. In the class, we’ll discover how to make the most of the popular mobile platform, why you should consider it if you are using something else, the benefits and differences of the platform and more. Mary Jacobs Memorial Library is at 64 Washington St. Rocky Hill, NJ 08553

Next week, in addition to the second WordPress class, I’ll be starting my classes at the Princeton Adult School, including creating a site, graphic design, personal and organizational branding, and photomanipulation. Visit their site to register: http://www.ssreg.com/princeton/classes/results.asp?string=lemasney

I hope that we get a chance to visit this week and in upcoming weeks, and thanks, as always, for your support!

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On the benefits of the Creative Commons license

Album cover, Guy Joynson
Album cover, Guy Joynson

I got an email today that asked me if my work could be used as an album cover, and I am delighted.

To Mr Lemasney

My name is Guy Joynson. I’m a UK based musician and photographer. I hope you’re well. I’m currently recording my first EP which is a covers EP featuring four songs which are: Jolene- Dolly Parton, Used To Love You- John Legend, Only Love- Ben Howard and Wagon Wheel by Old Crow Medicine Show. I love your stormtrooper print and was wondering if I would be able to use it on the front cover of my EP? It’s only to give out as a demo and will make no profit. I have also attached a copyright notice to the back cover of the EP. I have attached a layout of the EP to this email. I hope you like it. I look forward to hearing from you.
Kind regards
Guy Joynson

Web: www.guyjoynson.com

Tel: redacted

E-mail: redacted
Twitter: @GJ_Photography
          : @Guy_Joynson

The album cover, including attribution to me is here:

Album cover, Guy Joynson
Album cover, Guy Joynson

The original work is on 365sketches.org, here.

Decorative classic stormtrooper mask by John LeMasney via 365sketches.org #cc #design #art
Decorative classic stormtrooper mask by John LeMasney via 365sketches.org #cc #design #art

There’s of course the issue of the use of an item from the Star Wars universe, and the fact that Lucas et al. have always strongly protected their work, but I doubt that anyone sees either Guy or I as any kind of monetary threat. Also, I highly doubt that anyone thinks that I was the designer of the original classic stormtrooper design.

My response was as follows:

I’d be honored. I use a creative commons – attribution license, and not copyright, which asks only that you mention me as the artist (preferred: “Stormtrooper helmet by John LeMasney via 365sketches.org (cc-a)”), but you have more than met the requirements of the license.
Congrats on the release, and I really appreciate that you asked!
Best,
John.

 

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Design process: On creating the Pods & Sods visual branding

Pods and Sods logo by John LeMasney via lemasney.com
Pods and Sods logo by John LeMasney via lemasney.com

My very good long time friend Craig Smith recently reached out to get some visual branding work for his new podcasting venture, Pods & Sods, which focuses on a love for music. Craig has always enjoyed vinyl, a Gen X sense of retro style, and sensitive, thoughtful conversation, so I think this venture will be a hit. Craig generously asked for my help. We started, as always in this kind of work, with font choice and color palettes. I wanted to meet his needs for vinyl centricity, funkiness, and urbanity.

I submitted this:

pods and sods font and color study by John LeMasney via lemasney.com
pods and sods font and color study by John LeMasney via lemasney.com

I had my personal favorites in this batch, but Craig responded quickly that he loved the upper right font, and the top most palette. I took this information and played with the font and color to show the ways in which the branding might be expressed.

pods and sods logo set 1 by John LeMasney via lemasney.com
pods and sods logo set 1 by John LeMasney via lemasney.com

In this set, I wanted to play with that retro style, emphasize or de-emphasize certain colors in the palette, and speak to the conversation and love for music. There are more and less elaborate solutions, but I like to give a range of possibilities. Craig responded that he really loved the upper right solution, and we began to talk about formats for Facebook, iTunes, and other uses.

pods and sods final branding set by John LeMasney via lemasney.com
pods and sods final branding set by John LeMasney via lemasney.com

In the final set, I played with a blue linear element, duplicated the groovy record image to balance the overall weight, and created solutions for a square, rectilinear, and profile image. I really enjoyed this process, it only took a few hours, and it resulted in a very fun portfolio piece. Special thanks to my dear friend Craig for the opportunity and willingness to share. I can’t wait to subscribe. If you love good conversations about good music, make sure to like https://www.facebook.com/groups/podsandsods/ on Facebook! If you’d like to have visual branding development for your business or venture, I’d love to help you! I’m always at lemasney@gmail.com and 609 553 9498.

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