
I eat my own home-baked bread every day, and decided to make a quick design to show the beautiful simplicity in bread. With some flour, water, yeast and salt, you can have a beautiful loaf of your own.
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John LeMasney (lemsy) is an artist, graphic designer, and technology creative. He is located in beautiful Nelson County, VA, but works remotely with ease. Contact him at: lemasney@gmail.com to discuss your next creative project.
Any of you who know me know very well that I am drinking the Goog-Aid. I believe in the company, give them the benefit of the doubt when they profess that they are not evil, and in general, agree with their business, technology, and work philosophy. Today, I thought I’d share why and how I came to this conclusion.

Their support of open standards. When I work with others, it often means that I have to decide the best way to deal with them. Do we use the same applications, services, and methods, or do we need to find a bridge between us? With Google, their products often use and support open standards and methods, such as XML, HTML 5, SVG, ATOM, and others, meaning that as long as another product (even proprietary ones) can understand the standard, we are good to go.

Their support of open source. In answering the mobile platform question “Why do you love Android so much?” my first answer is always “Because it’s open source.” Many people wonder why I care so much about open source (the source code that is written and compiled into the binary application is distributed along with the application), especially since I’m more of a user than a developer with most application code. The answer is that because developers get access to open sourced code, screen it for flaws, integrate improvements and can shape the code themselves, they act on my behalf. We all benefit from the changes that developers make to open sourced code. With proprietary solutions, those same developers are often cut off from adding their own code, seeing how it works, or checking it for flaws. Google uses open source in many of its projects, and supports its distribution through Google Code.

They offer portable music, documents, photos, and bookmarks, automatically backed up. I have a music collection of many, many gigabytes. It once was available on only one of my machines. When Google Music launched, it allowed me to upload all of my music to their service for streaming and download to any device that could visit their website, meaning every computer, phone, tablet, and set-top box I owned. They back up my music collection automatically, and make it available wherever internet access is present, which for me is nearly everywhere, anytime. Oh, and this goes for every photo I take with my phone, every document I write in Drive, and every presentation I’ve given for the last 5 years.

Google Plus, Hangouts, and YouTube. Google launched Plus, a social layer for its services a little while back. The obvious suggestion by critics was that they were trying to oust Facebook as king of social, but they are doing something different. They are making it easy to unify their services, share the products you make with them, and house it all under one roof: Plus. One feature of Plus, in particular, stands out as a disruptor: Hangouts. Hangouts, the ability to have up to ten people collaborate on documents, video chat, and more, has an on-air feature, with which you can do a live broadcast to thousands, archive the broadcast, and share it with people via YouTube. 5 years ago, it took a technologist with system administration skills to do this. Today, you just click the Hangout button on Plus.

The Android operating System. I’ll write on this at length in the future, but for now I’ll just say that excluding the Ubuntu mobile operating system, no other phone OS even begins to tempt me.

The Glass project and self-driving cars. Glass is a wearable computing platform that heralds the next big change in computing. Many are already dismissing it as too weird for mainstream use, but if we can get used to Bluetooth headsets, I think that wireframes that look like glasses without the lenses but that give you a heads-up-display on the world with camera, mic, and sound (powered by Android) would be worth the average person’s cultural shift in visual acceptance. And of course, any company that allows a blind person to drive himself to the store is a company that I stand behind.
I could go on, but I’ll stop here for now. If you are interested in how I think you could begin to integrate the Googleverse into your business workflow, please give me a call. I’m at lemasney@gmail.com and 609-553-9498

So I wanted to talk a bit about how my food philosophy has changed most recently, and discuss how that has changed my grocery shopping habits.
Here are 7 things I try to do in making choices about food.

So with all of this in mind, I have started to cut down the cans, boxes, and packages of processed foods in my cupboard, most of which I’ve not touched since my nutritional lifestyle change almost a year ago. I’ve had more than my share of Progresso soups lately, and I’m glad to see them go. I am replacing these past staples with new staples in my cupboard, fridge and freezer, and using most of them at least once each week.
This is where I am at right now. I may change again, but it’s a process. I know this: I’m fit, content, satiated, and happy with my nutrition. I feel great. I challenge you to try this for a week or a month, and see what happens. You might love it like I do.

John LeMasney of LeMasney Technology and Design Consulting will discuss Pinterest, a visual social bookmarking system that is typically unfairly dismissed as a place for wedding photos and pictures of vegetarian recipes. Pinterest is a way to collect, curate, share and discuss photos of any kind, and this article will discuss 10 ways you can use it to engage patrons and other stakeholders in the visual brand, items, and topics at libraries. You can increase visibility of your programs & assets, and give people new ways to click-through to borrowing.


In the same way that it has traditionally been important to know how to read, write and perform arithmetic as a basic skill set of communication, it has become increasingly important for people to create their own images, video, and other graphics to communicate their particular message effectively. It’s almost as though people only recently realized their visual preferences, maybe as a reaction to the emergence of visually motivated social networks like Pinterest, a place for people to curate, share, and collect images with verbal content becoming secondary.

As we move towards more digital interactions, and enjoy more visual web content from producers as a first introduction to their messages, we can see that they are creating a digital trail for themselves. Other people then find and interpret what they are about through quick visual assessments. If you look at my Pinterest boards, you will quickly get a sense of what I am about, because the cursory glance at a series of images does not carry the threshold of understanding that reading text does. We must slow down and engage our verbal brain to interpret the letterforms, then the words, then the combination of words to make meaning. With images, we need only recognize the items in the image to begin interpretation. We want to be able to leave our own visual trail, one with interesting, insightful, and communicative images, videos, and graphics that tell our story. If you do not know how to edit a photograph, make cuts, titles, and transitions in video and audio, or create a reasonable graphic, you will become more reliant on others to produce, edit, or change content for you. In the same way that you would not have to rely on someone else to create your word processed documents for you, you do not want to rely on someone else for mediating your visual content.
There are fantastic free tools and resources to begin to learn how to use these toolkits in the same way that you learned how to use browsers, word processors, spreadsheets, and operating systems. If you learned by spending time in the applications, the same will likely be true for visual applications. If you learned by reading a book, you may want to try the same for these applications. In order to learn Inkscape, an open source illustration application like Corel Draw and Adobe Illustrator, by book, I strongly suggest The Book of Inkscape, by Dimitry Kosonov. You likely learned word processing and other applications because a need arose for you to become familiar with them to do schoolwork, business, or to communicate with others. A new need has emerged in digital transliteracy: for people to communicate in person, on paper, on-screen, in images, in video, in voice, and in graphics.

With newly acquired video editing, image manipulation, and other visual media skills, you can begin to tell new stories that move people differently than a page or a voice can, take part in the remixed web, leave your creations waiting to be found and enjoyed, and have a kind of digital presence that engages, sticks with visual learners, and promotes you differently than text can because of the very nature of the media.
Contact me at lemasney@gmail.com or 609-553-9498 to talk about how we can begin to acquire these skills for your organization, service, or product. Let’s do something great together!