10 of 365 - babyface bias by John LeMasney via lemasney.com
Baby face bias is a design principle in which designers use the generalized human interpretation of baby-faced features (such as large eyes, round head, small nose and mouth) to represent and codify naiveté, innocence and kindness. By emphasizing or exaggerating baby like features in faces, a design can evoke a feeling of protection, ownership, or forgiveness in a viewer. Alternatively. more angular features, less elongated heads, and other more adult features are less likely to be interpreted as innocent, kind, or naïve.

10 of 365: Baby face bias #design #design-principles




8 of 365 - Area alignment design principle by John LeMasney via lemasney.com
The design principle of area alignment says that when you have a series of objects to be aligned that do not have regular shapes, that it is more aesthetically pleasing to centrally align them according to their area and weight than by central alignment of the bounding boxes.

The design principle of area alignment