Contour Bias is a well-studied theory that shows that humans prefer rounded objects and choices over angled ones. The more angled, the more that human brains […] 24 of 365: Contour Bias #design principle2014-01-24 in brand / consulting / curriculum vitae / design principles / Illustration / insights / portfolio / professional activities / research interests / teaching / teaching experience / technology tagged Coca Cola / Design / Health / John LeMasney / Recreation / Shopping by lemsy (updated 1578 days ago)