Brand is not a logo by John LeMasney via lemasney.com
Today, I had the pleasure of a return visit to Rossmoor, a gated community near Monroe, NJ. In the past I’ve talked about the Chromebook, Social Media, and graphic design at this 55 plus Computer Users Group, but today I talked about something more akin to Psychology or Business meetups than computer groups: Organizational and personal branding. I was a bit worried about how it would be received because I have only given the talk to more brand minded groups, but figured that if I really believe that brand is universal, which I do, that the talk would be appropriate.
It was received very well. The people there talked about their communication methods, their platforms, their keywords, and discovered their brand. We discussed abstraction and concretia in branding, such as the idea of loving as a keyword versus technology as a keyword. We talked about how everyday meetups and conversations are opportunities for branding, and that even though not everyone is familiar with their brand, that everyone has one and that it is beneficial to become familiar with it, shape it, and strengthen it.
Thanks very much to Rossmoor, Paul, and Gano for the kind reception, patient ear, and engaged responses.
The link to my presentation is here:
https://docs.google.com/presentation/d/1VR3uWDW0zpbJUrT0YfJtleB4-e7qOnj6Qj-39mIKyok/edit?usp=sharing
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