Cognitive Dissonance occurs when a statement or idea causes conflict or discomfort because there is a motivating part and a demotivating part of the idea. […] 16 of 365: Cognitive Dissonance #design principle2014-01-16 in brand / consulting / curriculum vitae / design principles / Illustration / insights / portfolio / professional experience / research interests / teaching experience tagged Design / John LeMasney / Social Sciences / United States by lemsy (updated 1577 days ago)