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John LeMasney speaks to the SLA/PT about Branding in Libraries.


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When in doubt, ask a librarian by John leMasney via 365sketches.orgWhen in doubt, ask a librarian by John leMasney via 365sketches.org

Branding our Libraries 

This program is available to members and friends of the SLA Princeton-Trenton Chapter http://princetontrenton.sla.org/

Speaker:  John LeMasney

Manager of Educational Technology Training and Outreach at Princeton University

Date:  Tuesday, March 19, 2013

Location:  Princeton University’s Campus Club

5 Prospect Ave., Princeton, NJ 08540-5299

The Program: Determining and Reinforcing Organizational Branding for Libraries in Culture, Communications, and Social Media Efforts

John LeMasney will lead a discussion aimed at enhancing our awareness of how our libraries are interpreted as individual organizations and resources.  Does it match our intended mission and outcomes? We can use cultural elements, communication methods, social media efforts, and interpersonal interactions with stakeholders to emphasize and underline what our libraries are and why they provide valuable benefits to their unique patronage. Please join us to add to this valuable discussion on brand in libraries!

About the Speaker:

John LeMasney is a father who lives and works in and around Princeton, New Jersey.  Currently the Manager of Educational Technology Training and Outreach at Princeton University, John worked from 1998-2011 at Rider University, in Lawrenceville, New Jersey, as the Manager of Technology Training.  He was recently awarded a Master of Arts in Organizational Leadership with honors from Rider University, and he also earned a Bachelor of Fine Arts in Sculpture with honors from the University of the Arts in Philadelphia.  John is a designer, artist, writer, poet, technologist, consultant, open web advocate, and open source evangelist. He is most interested in helping people to use technology to make their lives, work, and world better.   (http:///about/)

 

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John LeMasney: Making Infographics (February 2013) at Princeton Public Library

7 out of ten dogs infographic by lemasney
7 out of ten dogs infographic by lemasney

In this session, we looked at the reasons why infographics are becoming an important, highly popular way of presenting information. We showed how to find data, how to build your message, and how to put together your infographic using great, free tools. Below is the presentation for this two-hour session.

John LeMasney on Infographics

 

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Illustration portfolio

20121123: Easel computing by John LeMasney via 365sketches.org #cc #design #tablets

20121123: Easel computing by John LeMasney via 365sketches.org #cc #design #tablets
20121123: Easel computing by John LeMasney via 365sketches.org #cc #design #tablets

So, I’m predicting that the next evolution of tablet computing is to go larger. We’ll get the processor, ram, and display technology to take full-blown applications, like video editing, CAD, design, and programming to a flat, strong, light, portable surface. There will be lots of accoutrement  like stands, hangers, interesting mousing devices, and keyboards, but it will allow for full usage much like a tablet computer does now. I imagine the large names in tablets, like Apple, Wacom, and Google will emerge first as producers. Easel computing is what’s coming next.

tags: tablet, iPad, easel, nexus, Wacom, Google, computer, evolution, processor, ram, display

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Illustration portfolio

20121121: Hell yes by John LeMasney via 365sketches.org #cc #design

20121121: Hell yes by John LeMasney via 365sketches.org #cc #design
20121121: Hell yes by John LeMasney via 365sketches.org #cc #design

So, I decided to alter a font to make it more funky. In this particular case, it was a matter of making a line with the bezier tool set to the paraxial line segment mode, which constrains the lines to horizontal and vertical lines. I laid down the lines and rounded their angles and caps as they are in the font, I curved and angled the lines according to an invisible grid, mirroring the curves in the font.

 

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Illustration portfolio

20121113: Eat real food by John LeMasney via 365sketches.org (cc-sa) #design

20121113: Eat real food by John LeMasney via lemasney.com (cc-sa) #design
20121113: Eat real food by John LeMasney via lemasney.com (cc-sa) #design

There are only a few key rules that I keep in my nutritional set. This is one of the most important: Eat real food. This covers a lot of other rules, such as avoiding processed, advertised, labeled, shrink-wrapped foods. It means shopping at farmer’s markets. It means avoiding foods with ingredient lists. It means cooking from scratch. It means everything, from a nutritional standpoint.

 

 

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Illustration portfolio

20121112: Procrastination loop in basic by John LeMasney via 365sketches.org (cc-sa) #design

20121112: Procrastination loop in basic by John LeMasney via 365sketches.org (cc-sa) #design
20121112: Procrastination loop in basic by John LeMasney via 365sketches.org (cc-sa) #design

When I was 12 years old, my mom saw that computers might be something I’d be interested in and that it might be an important skill in my future. She got me a couple of computers that worked in Basic, namely the Texas Instruments TI-99/4A and the Timex Sinclair 2000. The Sinclair with its 16k memory module addon was especially frustrating because it had this graphics mode that you could hold down a modifier key to add symbols to the screen, but it would take forever to refresh, would suddenly crash after a half hour of work, and had no easy way to save. The TI-99/4A at least had the ability to save to cassette tape. It was a simpler time for technology, but definitely not better. I think my favorite program I made on the TI was an ATM machine simulation that asked your password, denied access without the right one, asked if you wanted your bills in large denominations or small ones, and thanked you for your business.