John LeMasney

37 of 365 - expectation effect by John LeMasney via lemasney.com
Expectation effect is when the personal expectations of a user affects their perception and behavior. Examples are everywhere. Advertising uses the expectation effect to convince […]

37 of 365: Expectation Effect design principle

 in affiliations / brand / consulting / curriculum vitae / design principles / Illustration / insights / open source / portfolio / professional activities / professional experience / research interests / teaching experience / technology  tagged Brian Kelley / Business / Design / John LeMasney / lemasney.com / Microsoft by (updated 1596 days ago)
36 of 365 - errors design principle by John LeMasney via lemasney.com
Errors are a part of design because designers need to consider that users may try to use their design in unintended ways, and try to […]

36 of 365: Errors design principle

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34 of 365 - entry point design principle by John LeMasney via lemasney.com
The entry point design principle is about making your entry point a place for your user to get past, then enter the deeper space of […]

34 of 365: Entry Point design principle

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