37 of 365 - expectation effect by John LeMasney via lemasney.com
Expectation effect is when the personal expectations of a user affects their perception and behavior. Examples are everywhere. Advertising uses the expectation effect to convince […]

37 of 365: Expectation Effect design principle


36 of 365 - errors design principle by John LeMasney via lemasney.com
Errors are a part of design because designers need to consider that users may try to use their design in unintended ways, and try to […]

36 of 365: Errors design principle