Tag: LinkedIn

I am very excited to have been asked to present the keynote and other presentations at Lib2.0 2015: A Media Specialist Symposium, in October 2015 at Stockton University (http://www.ettc.net/lib20/). At the event, I have been asked to talk about the following topics. Details for each session are below. If you are interested in having these topics delivered at your staff day training, conference, ot other speaking opportunity, please contact me at 609 553 9498 or john@lemasney.com

Keynote Presentation: Organizational Branding for Libraries
SESSION I: Social Media for Librarians and Media Specialists
SESSION II: Creating Sharable Content for Libraries
SESSION III: Google Cloud-Based Services for Libraries
SESSION IV: Top Ten Transliteracies for School Libraries (15 Minutes TED Style Talk)

Organizational Branding for Libraries

The aim of organizational branding efforts is to make these three ideas merge:

1. We are presenting a brand of some kind now (active or passive, intended or unintended) that we hope creates a positive, accurate perception by our stakeholders.
2. We have stakeholders that perceive our brand in some way, and we must discover what that perception is, even if it is not positive or correct.
3. We can do actions, enforce policies, and check stakeholder perceptions to align our brand with our intended perceptions, the very intent of branding. We are doing these things to underline and reinforce what we are, and our patrons and other stakeholders understand and agree.

Come and learn about your library’s brand, and what can be done to improve or maintain it.

Social Media For Librarians and Media Specialists

We’re in what is referred to as the third wave of Social Media: The first wave was one in which people got Twitter, Facebook, Pinterest, Google Plus, Hoot suite, and other social media accounts to connect with others socially and casually. The second wave was one in which organizations discovered that everyone was on these services and that they should probably be there too to take part  in the conversation, without necessarily knowing what that might look like, what their intent was, or what to expect about outcomes. Now, organizations are starting to make sense of how those social media accounts can help them to engage stakeholders differently than they do in person, track and make sense of visits, interactions, and connections and how that affects the rest of their work, and develop plans for success in social media in similar ways to the way that they developed their strategic plans. Come and learn how to make the most out of your social media efforts, how to decide if what you are doing is what you should be doing, and to discover what success looks like in social media outcomes.

Infographics and Visual Literacy for School Libraries

There is a trend in social media towards the visual. Images, videos and graphics get the most attention and lead more people to your other content. Social media platforms like Pinterest have grown powerful in a short period and reflect and strengthen the trend. The issue: while many of us are visual learners, not everyone considers themselves a visual creator, and so participation in the trend often is limited to simply sharing others’ images. In this session, we discover new tools that will help you to develop a beautiful visual representation of your ideas without having to become a certified graphic designer, photographer or visual communicator (even though you are likely doing those things already without much help or guidance). Learn how to create and find great images that support your ideas.

Creating Sharable Content for Libraries

In this session, John LeMasney will share 10 key ideas to consider when creating sharable content. What makes an article, image, idea, quote or other media particularly sharable? What technologies and methods can help you to give an interesting idea the best chance of being shared? How can copyright be honored and original sources be found? Why is there such emphasis now about sharing visual media over other forms? Join us for this session to help us find the answers!

Google Cloud-Based Services for Libraries

Learn how libraries can use Google’s free suite of office, productivity, organization, and life tools to improve communications and increase visibility in your community. We’ll discuss what can happen when library staff, administrators, and patrons use Google Drive, Hangouts, Maps, Calendar, Gmail, and Google Plus to advertise, communicate, and share information more effectively.

Top Ten Transliteracies for School Libraries

Transliteracy is the ability for a communicator to flexibly use a variety of methods to communicate their ideas more fully. This skill is an increasingly important one. Communicators who embrace photography, audio editing, coding, graphic design, video editing, can speak to a broader audience more easily. Let’s look at ways in which libraries can embrace, learn and take advantage of these literacies to communicate more effectively with their communities of service and practice.