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4 of 365: Affordance #design #principle

4 of 365 - affordance - place setting by John LeMasney via lemasney.com
4 of 365 – affordance – place setting by John LeMasney via lemasney.com

Affordance is the design principle in which a designer considers the ease with which the user can make use of the design, in comparison to other solutions. A design with high affordance is valued because it makes more logical sense than other solutions. It allows for more understanding, and less misunderstanding. An example is a door with a handle on one side and a push plate on the other, in which the suggestion to pull is clear from one side and the suggestion to push is clear from the other. Another example is that both a round wheel and a square wheel will roll, but one clearly makes easier work of rolling. Good design that incorporates affordance considers the clarity and ease with which a task is done.

I recently attended a lovely lunch with a friend, and it seemed as though there was no design to the layout of the table, that anything could go anywhere. In learning about affordance, I thought that designing a placemat in which places were predetermined for the various dishes, drinks, and accoutrement would have been helpful. Since there is a shared central dish in the design, all of the places would be connected by it. The design could work in a round table, a long table, or a square table. By suggesting actions, the design considers affordance. In the same way that you can push on a handled door, you could place dishes anywhere on this place setting, but the most sensible action suggested by the design brings ease and order. This placemat would be reversible, in the event that a left handed person was seated.

 

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2 of 365: Expository and Comparative Advance Organizers

2 of 365 - advance organizer on serif vs sans serif by John LeMasney via lemasney.com
2 of 365 – advance organizer on serif vs sans serif by John LeMasney via lemasney.com

Advance Organizers are a design method where an audience is given new information in one of two ways to become oriented with a new concept. In cases where the audience is newly introduced to the topic, we might use an expository advance organizer. If an alien was trying to learn about the way that a human hand functions, for instance, we might use an expository advance organizer in the form of a description of the look, feel, uses, and functions of the hand. If the alien had hand like appendages, let’s say 3-pointed claws, we might use their understanding of that in the form of a comparative advance organizer that showed the similarities and differences between the alien claw and the human hand. The purpose of either would be to grant the audience a better understanding of the new concept before going into deeper detail, training, or demonstration.

Above is an illustration of the comparative visual anatomy of serif typography and sans-serif typography, in which the letter A is used in a comparative advance organizational method, since you, the audience, is likely familiar with the letter A.

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Art All Night 2013: Master Class on Getting Started with Graphic Design

getting started graphic design
getting started graphic design

Saturday, June 15, 2013
7:30pm until 8:15pm

In this session, local graphic designer and technology consultant John LeMasney will demonstrate how to get started with digital graphic design using free (open source) software, and will introduce the concepts of color choice, font choice, visual inspiration, best practices, and resources. If you ever find yourself tasked with putting words and images on a page in an interesting way, but have never had any training in how to do that effectively, this class is for you!

 

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Tuesday, May 14th, 7 pm – Free WordPress Boot Camp!

WordPress
WordPress (Photo credit: Adriano Gasparri)

WORDPRESS CAMP FOR BEGINNER BLOGGERS PART 1

May 14, 2013 – 7:00pm -8:30pm

Location: Princeton Public Library  Technology Center

Interested in creating your own blog? In this two-part course, social media and technology expert, John LeMasney will teach how to start and manage a blog for free through WordPress. Prior web design experience is not needed. Session 2 will be held on Tuesday, May 21.

Skill Level: Basic

No registration necessary

 

 

 

 

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On a bulbous linear illustration

A bulbous linear illustration by John LeMasney via lemasney.com
A bulbous linear illustration by John LeMasney via lemasney.com

I am fascinated by serial linear illustrations that reveal form simply by altering the sequence of lines. It’s not a new idea, visually speaking, but one that I’ve seen executed beautifully many times and have tried to emulate several times. I once had an introductory  graphic design class that challenged my feelings about whether I was capable of doing design because the assignments were often about how steady you could hold a pen, and I’ve never had an especially steady hand. One assignment in particular was an introduction to serial line as illustration in which we were to examine using repeated lines in order to show emotions. It was a glorified lesson in Gestalt principles, but Gestalt was never mentioned. At any rate, my solutions to the problem were hard to see because my work was marred by sloppy penwork, uneven lines, and a very specific expected aesthetic. I think that’s one of the reasons I adored the move to digital design. No longer did the steadiness of my hand or the cleanliness of my penwork get in the way of someone seeing what was in my head. I would have gladly presented the image above as an answer to the emotion of joyous, and likely would have been deemed successful.