
Sam Pinola, a longtime friend and multiple project collaborator, recently approached me with a sketch request, in this case, a collaboration about his band brand for “Ghosts in the Valley”:
“Hey could you help me work up a ghosts logo that looked like this?”
with an attachment as follows:

and so, I went and found, downloaded and installed about 20 fonts, opened Inkscape, placed the band name in both all caps and mixed case in several fonts and configurations, and finally came down to six that I felt spoke to the direction that Sam gave. So, Sam, what should we do next? Do these go in the right direction? What will we do for the oval emblem? Will we introduce a color palette? Will we manufacture a chrome effect? What’s next?




