6 of 365 - anthropomorphic design principle by John LeMasney via lemasney.com
6 of 365 – anthropomorphic design principle by John LeMasney via lemasney.com
Anthropomorphic design is a method by which a designer makes use of angles and curves that are inspired by the human form to evoke certain emotional responses from the user of the design. For example, the classic Coca Cola bottle makes use of anthropomorphic design and reminds the user of the curves of the female body. One might also play with the proportions and silhouette of a form to remind the user of babies or men to evoke reasonable emotional responses to those ends. Designs that have content that is aggressive, safe, loving, stable, or kind might make use of anthropomorphic forms to evoke those responses in a subconscious way.
In this illustration, I decided to start with 4 female silhouettes, using half of each to create a form that repeats and reverses the half. Then, I created a container inspired by the result of the silhouette experiment. There is no clear connection between the end results and their inspirations, but each of them has a character to them that speaks to the original forms.
5 of 365 - alignment design principle by John LeMasney via lemasney.com
5 of 365 – alignment design principle by John LeMasney via lemasney.com
Alignment is a design method for maintaining order, readability, and sense. Horizontal and vertical alignment in design allows for easier reading, a more aesthetic layout, and more sensible use of the designed object. Unless the designer is specifically trying to create visual chaos for effect, alignment should be implemented well. By using visible or invisible grids, tables, or other visual underlying structures to guide the placement of items in a design, the designer can improve the understanding of the design, no matter the content.
“”Should I Stay or Should I Go” is a song by the English punk rock band The Clash, from their album Combat Rock. It was written in 1981 and featured Mick Jones on lead vocals. It became the band’s only number-one single on the UK Singles Chart, a decade after it was originally released. In November 2004, it was ranked at 228 on Rolling Stones “The 500 Greatest Songs of All Time” list.[1] In 2009 it was ranked 42nd on VH1’s program 100 Greatest Hard Rock Songs.” ~ Should I Stay or Should I Go – Wikipedia, the free encyclopedia – http://goo.gl/iFwdF
4 of 365 - affordance - place setting by John LeMasney via lemasney.com
4 of 365 – affordance – place setting by John LeMasney via lemasney.com
Affordance is the design principle in which a designer considers the ease with which the user can make use of the design, in comparison to other solutions. A design with high affordance is valued because it makes more logical sense than other solutions. It allows for more understanding, and less misunderstanding. An example is a door with a handle on one side and a push plate on the other, in which the suggestion to pull is clear from one side and the suggestion to push is clear from the other. Another example is that both a round wheel and a square wheel will roll, but one clearly makes easier work of rolling. Good design that incorporates affordance considers the clarity and ease with which a task is done.
I recently attended a lovely lunch with a friend, and it seemed as though there was no design to the layout of the table, that anything could go anywhere. In learning about affordance, I thought that designing a placemat in which places were predetermined for the various dishes, drinks, and accoutrement would have been helpful. Since there is a shared central dish in the design, all of the places would be connected by it. The design could work in a round table, a long table, or a square table. By suggesting actions, the design considers affordance. In the same way that you can push on a handled door, you could place dishes anywhere on this place setting, but the most sensible action suggested by the design brings ease and order. This placemat would be reversible, in the event that a left handed person was seated.
3 of 365 - aesthetic usability effect by John LeMasney via lemasney.com
3 of 365 – aesthetic usability effect by John LeMasney via lemasney.com
The Aesthetic Usability Effect is a design principle and theory that says that a design that is more aesthetic (e.g. attractive, visually appealing) is more likely to be used, chosen, or be interpreted as better. Aesthetic designs are also more likely to be perceived as easier to use that less aesthetic designs, even if that is not actually the case.
Advance Organizers are a design method where an audience is given new information in one of two ways to become oriented with a new concept. In cases where the audience is newly introduced to the topic, we might use an expository advance organizer. If an alien was trying to learn about the way that a human hand functions, for instance, we might use an expository advance organizer in the form of a description of the look, feel, uses, and functions of the hand. If the alien had hand like appendages, let’s say 3-pointed claws, we might use their understanding of that in the form of a comparative advance organizer that showed the similarities and differences between the alien claw and the human hand. The purpose of either would be to grant the audience a better understanding of the new concept before going into deeper detail, training, or demonstration.
Above is an illustration of the comparative visual anatomy of serif typography and sans-serif typography, in which the letter A is used in a comparative advance organizational method, since you, the audience, is likely familiar with the letter A.
on the space between art and design cc-by lemasney
on the space between art and design cc-by lemasney
It may interest you to know that I have worked in the field of Instructional Technology and Design for 14 years, but that I have an undergraduate degree in Sculpture. This is the point at which people usually crinkle up their face and say “How did that happen?” I sometimes mention that I followed it up with a MA in organizational leadership, and I can see their hand twitch, ready to scratch their head.
A man with roots, firmly planted by John LeMasney via 365sketches.org #creativecommons #design #cc-by #tree #roots
The answer is that I love technology, especially in organizational use. I am passionate about it. I adore the ways in which technology is an extension, a tool set, a solution to problems. My undergrad sculpture degree taught me about creative problem solving, visual structure and communication, and things like space, color, texture, planning, and their intersection between the arts, including graphic design. I started off studying drafting and architecture in high school, and through a series of events that will be its own post later, I went into the fine arts, but continued to use electives and other channels to learn about computers, design, printmaking, food, business, and networking. Those skills have made it possible to go in lots of different directions in my career, including graphic design, as much of a passion for me as technology itself.
A primary color study by John LeMasney via lemasney.com
I thought it would be interesting to look at the ways in which my workflow, choices, methods and outcomes change when I’m either working in the fine arts or graphic design. Others may have their own differences, and may even disagree with my divisions, but these are mine.
Graphic design is typically digital, the fine arts is typically analog.
I do most of my work in Inkscape and GIMP for graphic design. I create most of my fine arts work on paper. This fact informs the rest of these points pretty directly.
Graphic design is precise by nature, the fine arts are typically more chaotic.
I have always colored outside the lines. My sister used to tease me about it. My painting and drawing teachers encouraged it. My graphic design work allowed me to make choices about precision in my work.
Ampersand by John LeMasney via lemasney.com
Graphic design is typically more direct and less ambiguous, the fine arts may create more questions than it answers.
Usually if I am working on a graphic design project there is a clear deliverable point that I am trying to get across, such as “Our name is Spacely Sprockets, and we make great gadgets”. When I work in the fine arts, I am typically looking to answer more fundamental questions about humanity, the act of living, or the experience of a moment. There is sometimes an overlap of these kinds of ideas between the two disciplines, but even then, the design work has less ambiguity.
Glasses off by John LeMasney via lemasney.com
Graphic design work is highly portable, the fine arts typically create a storage issue.
All of my graphic design work is sitting in its original state on various hard drives, cloud storage services, and other portable media. Except for a show or two of my graphic work in which pieces were printed, framed, and sold, and a paper portfolio of some of my best graphic work, and excluding the prints, fliers, signs and other versions of client work, the work exists online. Most of my original fine arts work sits hidden in portfolios, discarded in moves, or only in photos where the work does not exist anymore. The photo is typically a sad facsimile of the work itself, and hardly ever captures anything of the experience.
A fiery line by John LeMasney via lemasney.com
Graphic design work is easily shared in its original form, and represented well in copies. Fine art is best taken in with all the senses.
My design portfolio shows you the work in both its original and final forms. There is no need, in my opinion, to see it printed to see the work. My fine arts work, as well as most art, really should be felt in the way that a sculpture affects the air, tasted and smelled in the way that oil paint can activate the back of your tongue, heard in the sense of the way the sound of the space changes with the work in it, and seen in such a way that you can sense the texture of brushstrokes, the bend of a piece of metal in space, the thousand points of view in a site specific piece.
