Libraries, the original co-working space cc-by lemasney
An important distinction (Photo credit: lemasney)
Today, I’m presenting on behalf of Library Link NJ on the topics of eBook borrowing and the Basics of Graphic Design.
In this session, we are going to look at using Overdrive to borrow eBooks, a very common method in libraries today. We will spend the rest of the time looking at the basics of Graphic Design concepts, like inspiration, font choice, layout and visual branding. The materials that I am distributing are below.
34 of 365 - entry point design principle by John LeMasney via lemasney.com
34 of 365 – entry point design principle by John LeMasney via lemasney.com
The entry point design principle is about making your entry point a place for your user to get past, then enter the deeper space of your place, product, or site. There are a few things to keep in mind in designing a good entry point: Low barriers to entry, incentives to drive users past the entry point, and strong clues about intended navigation or navigation options. A prime example of a great physical entry point is a store that does not interrupt your entry with any sensory interruption, like high traffic between users and the space, or lemonade-stand style interruptions as you enter. Navigation cues should be especially easy to figure out in a store or web site, and should not compete with advertisements or other distractions. There should be incentives for the user to go deeper, such as reminders of popular products or services, and invitations to use them.
In my illustration, I decided to show how entry point theory is applied at lemasney.com.
Tame The Web logo rev4 by John LeMasney via lemasney.com
Tame The Web logo workspace by John LeMasney via lemasney.com
Here is a final image of the workspace that I used to create the new Tame the Web (TTW) logo using Inkscape, with the help of Michael Stephens. Michael has been the heart of TTW since its inception, and wanted to have a logo to present his organization to a larger audience. He reached out on Facebook (where I get most of my work) and asked about logos on his page. He got some feedback, and in the process, Lori Reed decided to tag me, and I responded that I’d love to be involved in the logo if possible, and that I’d work for free. Michael contacted me and we began. I asked him to fill out the design brief on this site (it’s in the menu above) and when I got the response, I did this.
Tame The Web logo revision 0 by John LeMasney via lemasney.com
I tend to start logo work with the fonts. In this particular case, I used some of the information from the design brief to create a possible logo. In the brief, Michael talked about the past branding work that he had done and what had been present. He wrote that a heart symbol had always been a constant in identifying TTW. He also shared a palette, some quotes, and some clarifications in order for us to work through the logo. Michael understands brand. When he saw the image above, he said that the logo I proposed was beautiful, but that it was not the right feel. He said that it had a certain old-timey feel to it, and that he was looking for something a bit more contemporary. I understood, and decided to focus on fonts, as I usually do. He told me he liked a few of the fonts in the first submission, and I decided to focus on those.
Tame The Web logo rev1 by John LeMasney via lemasney.com
In this revision, I took the fonts that Michael liked and tried a few subtle differences, including the pipe between elements,. the kerning, and the imagery. I never thought the whip would go very far. 🙂 I sent them to him, and he said that he loved the curve in the line, but that straight spoke to him more. He also liked the tighter kerning in some of the versions. He liked the horizontal version as well.
Tame The Web logo rev2 by John LeMasney via lemasney.com
After he gave me feedback I focused just on the elements and kerning that he liked, and decided to incorporate the palette he had suggested, with deep blues. I grabbed one of my favorite deep blue palettes, and applied the colors to the elements. I sent it back.
Tame The Web logo rev3 by John LeMasney via lemasney.com
But there was still the issue of the missing heart. I decided to play a bit with text and image to introduce hearts, which Michael enjoyed. We agreed that the solid blue heart worked best, and worked best ahead of the title.
Tame The Web logo rev4 by John LeMasney via lemasney.com
Here are the final two versions of the logo, one horizontally aligned, and one block sized. I absolutely loved the opportunity, and I’m so grateful to work with someone like Michael. Even though I always have great, creative, and interesting clients, Michael was a standout.
Cost-Benefit Analysis study: a font mashup between Gill Sans and Scriptina Pro
Cost-Benefit study: a font mashup between Gill Sans and Scriptina Pro
Cost-Benefit as a design principle talks about the tension between the cost of the user’s time, effort, and other resources versus the benefit to that same users. If the perceived cost of a user exceeds their perceived benefit, the user will stop the use of the design. If the value of the benefit exceeds the perceived costs, the user will sustain their use, despite sensing the cost. If a user has to wait too long to get their food at a restaurant, they might get up and leave, despite the fact that they lost time and effort in the process of waiting until that point, and that they will need to find some other way to get the food. If that same diner had waited for weeks for the reservation to open, or had some other perceived valuable benefit to staying despite the wait, they will do so.
I decided to illustrate the concept of Cost-Benefit by considering the costs and benefits of using an interesting but complex font. I was given the idea by Melissa Brisbin, who after hearing the explanation of cost-benefit in design, suggested the creation of a font that was elegant and beautiful (benefit), but not especially legible (cost). I decided to match up the major points of each character between two of my favorite fonts: Gill Sans and Scriptina Pro. I’m pretty sure I’m supposed to hate both, as a sensible designer, but I can’t. I just love their lines and forms too much.
If the user finds the font more valuable for its interestingness than its legibility, the user might find a way to use it, despite difficult reading. If the user was looking for a font for a paragraph of text, they might dismiss the font as too difficult to read at that size, despite the potential for beauty or interestingness. Special thanks to Melissa Brisbin for the inspiration for today’s sketch.
27 of 365 - Convergence design principle by John LeMasney via lemasney.com
27 of 365 – Convergence design principle by John LeMasney via lemasney.com
“Natural or human-made systems that best approximate optimal strategies afforded by the environment tend to be successful, while systems exhibiting lesser approximations tend to become extinct. This process results in the convergence of form and function over time. The degree of convergence in an environment indicates its stability and receptivity to different kinds of innovation.” ~ Universal Principles of Design via http://my.safaribooksonline.com/book/-/9781592535873/convergence/66
26 of 365 - Control design principle by John LeMasney via lemasney.com
26 of 365 – Control design principle by John LeMasney via lemasney.com
Good control design in a system allows for the ease of use for new users (beginners) or complex, customizable use by seasoned users (experts). A new or inexperienced user of a system will benefit from fewer options, and a simple interface, where an expert user benefits from a customizable, flexible interface that offers more direct access to the functions they use most. Some systems, such as public kiosks, should assume that most users will be new ones, since anyone with ability in that same environment probably has a more dedicated interface to use than the kiosk, e.g. an employee computer.
In this illustration, I’m showing how I designed control on a consulting project using WordPress by offering an interface with both beginner and expert controls.
Fonts on the Brain – Leaver’s Hoodies
