Tag: John LeMasney

Categories
brand consulting curriculum vitae design principles Illustration insights portfolio professional activities research interests teaching teaching experience technology

20 of 365: Confirmation #design principle

20 of 365 - Confirmation design principle by John LeMasney via lemasney.com
20 of 365 - Confirmation design principle by John LeMasney via lemasney.com
20 of 365 - Confirmation design principle by John LeMasney via lemasney.com
20 of 365 – Confirmation design principle by John LeMasney via lemasney.com

Confirmation is necessary when you want to remind, warn, or make a user especially aware of the importance of a change or choice that they are about to make. Confirmation can happen in industrial design, such as when you have to confirm your intention to arm a device by lifting a protective flap over a trigger, but we meet it far more often in software, where we are asked if we really want to perform an action. A very simple implementation of confirmation occurs on websites with the JavaScript alert function.

In this illustration, I thought it would be a wonderful thing to have a tool that would simply remove you from all social media presence in an instant. Given all the potential cascading changes to your online identity as a result, you would almost certainly want to have your decision confirmed.

Related articles

 

Categories
brand classes and presentations consulting curriculum vitae insights professional activities professional experience references research interests teaching teaching experience workshops

Earlier today: Personal and Organizational branding at Rossmoor Computer Club

Brand is not a logo by John LeMasney via lemasney.com
Brand is not a logo by John LeMasney via lemasney.com
Brand is not a logo by John LeMasney via lemasney.com
Brand is not a logo by John LeMasney via lemasney.com

Today, I had the pleasure of a return visit to Rossmoor, a gated community near Monroe, NJ. In the past I’ve talked about the Chromebook, Social Media, and graphic design at this 55 plus Computer Users Group, but today I talked about something more akin to Psychology or Business meetups than computer groups: Organizational and personal branding. I was a bit worried about how it would be received because I have only given the talk to more brand minded groups, but figured that if I really believe that brand is universal, which I do, that the talk would be appropriate.

It was received very well. The people there talked about their communication methods, their platforms, their keywords, and discovered their brand. We discussed abstraction and concretia in branding, such as the idea of loving as a keyword versus technology as a keyword. We talked about how everyday meetups and conversations are opportunities for branding, and that even though not everyone is familiar with their brand, that everyone has one and that it is beneficial to become familiar with it, shape it, and strengthen it.

Thanks very much to Rossmoor, Paul, and Gano for the kind reception, patient ear, and engaged responses.

The link to my presentation is here:

https://docs.google.com/presentation/d/1VR3uWDW0zpbJUrT0YfJtleB4-e7qOnj6Qj-39mIKyok/edit?usp=sharing

 

Related articles

 

Categories
brand consulting curriculum vitae design principles insights portfolio professional activities research interests teaching experience

19 of 365: Comparison #design principle

19 of 365 - Comparison design principle by John LeMasney via lemasney.com
19 of 365 - Comparison design principle by John LeMasney via lemasney.com
19 of 365 - Comparison design principle by John LeMasney via lemasney.com
19 of 365 – Comparison design principle by John LeMasney via lemasney.com

Comparison as a design principle takes into account the effect of illustration of differences in a controlled system. Comparison is most effective when it is benchmarked against standard systems, enforced by fact and citation, and when apples are compared to apples. It is easy but not recommended to create a false reality by manipulating scale, standards, and perspective through selective framing.

In this illustration, I decided to compare both the populations and land masses of the states of New Jersey and Pennsylvania to emphasize that the population difference is far smaller than the land mass difference, which underlines the crowded experience that many New Jerseyans feel in this state. .

Related articles

 

Categories
brand consulting curriculum vitae design principles Illustration insights portfolio research interests teaching teaching experience technology

18 of 365: Common fate #design principle

18 of 365 - Common fate design principle by John LeMasney via lemasney.com
18 of 365 - Common fate design principle by John LeMasney via lemasney.com
18 of 365 - Common fate design principle by John LeMasney via lemasney.com
18 of 365 – Common fate design principle by John LeMasney via lemasney.com

Common fate is another of the gestalt principles, and states that objects that are closer to each other or grouped in some way comparative to the overall set seem to be together, on a common path, or associated more closely than other design elements.

In this illustration, I started with a line of identical circles, evenly spaced. As the story progresses, the line of circles breaks into two even lines, creating two distinct groups. In the third part of the story, some of the circles go off on their own, and some of the circle pairs start to travel together, but none are a part of the original lines anymore.

Related articles

 

Categories
brand consulting curriculum vitae design principles Illustration insights portfolio professional activities research interests teaching experience

17 of 365: Color #design principle

17 of 365 - Color design principle by John LeMasney via lemasney.com
17 of 365 – Color design principle by John LeMasney via lemasney.com

Color is an incredibly rich and deep topic for design, but color theory has been established to make working with color as a designer easier. One misconception about color is that color is equated with emotion, e.g. blue=trust or yellow = fear. Blue used in context can evoke trust, but in and of itself, it does not have emotional predetermination. However, rules exist for easy use of color, such as 5 colors or less in a design, matching colors with their compliment (the color across from it on a color wheel) or adjacent color (the color next to it on the color wheel). Also, tints, opacity, and intensity can all affect the look and feel of a design. Darker tints, for example, can evoke solemnity and seriousness.

In this illustration, I wanted to introduce the idea of complimentary color and the effect of tinting and darkening colors for effect.

 

Categories
brand consulting curriculum vitae design principles Illustration insights portfolio professional experience research interests teaching experience

16 of 365: Cognitive Dissonance #design principle

16 of 365 - Cognitive dissonance design principle by John LeMasney via lemasney.com
16 of 365 - Cognitive dissonance design principle by John LeMasney via lemasney.com
16 of 365 - Cognitive dissonance design principle by John LeMasney via lemasney.com
16 of 365 – Cognitive dissonance design principle by John LeMasney via lemasney.com

Cognitive Dissonance occurs when a statement or idea causes conflict or discomfort because there is a motivating part and a demotivating part of the idea. For instance, cognitive dissonance occurs when you want to leave or stop using a service because of the cost, but you will have to do a lot of work or lose features when you leave. If you’ve ever tried to leave your cable company, for instance, they may have tried to cause cognitive dissonance by offering free services if you stay.

In this illustration, I repeat a statement that has caused plenty of cognitive dissonance, if you love me, you’ll do something that I’d like you to do that you’d rather not do. If the emotional connection with this person is strong, you are more likely to act to show that.

Related articles