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brand curriculum vitae insights teaching

On teaching leaders about organizational communication

20110816
Apple by John LeMasney via 365sketches.org

I have spent most of my career as an instructional technologist. When I accepted my first job at a university in this role, I was not entirely certain of what instructional technology was, but I was able to answer all the important questions.

In short, Instructional Design is the important work of integrating technology in a teaching and learning environment, and all that goes with that process: research, troubleshooting, experimentation, problem-solving, system administration, programming, design, and being creative. It is, without a doubt, the best job in the world for someone who loves this list of job attributes.

As it turned out, I was perfectly suited for instructional technology, also often called academic technology, educational technology, or instructional technology & design, because I am a versatilist (I know a little bit about a lot of things in my expertise), media producer, technologist, and teacher, and am passionate about these attributes.

From supporting teachers to teaching

In the last few years, I have been fortunate enough to experience the faculty side of this process as a professor in the graduate program I graduated from, the MA in Organizational Leadership at Rider University. I teach students in this program about change management, communication, media creation, media transliteracy, convergence, and effective use of social media. I was recently invited back to teach my third class in the program, and have been working on the syllabus. I like to think of success in course development as making a class that I would be very excited to take. I have done at least that here. I’m sharing the core topics from the course below, and if you have any thoughts about the lineup, feel free to share in the comments!

Weekly topics:

  • Getting started. Introduction to the class, WordPress account setup, and first posts.
  • WordPress best practices | WordPress Getting started codex | WordPress demo
  • Personal and Organizational Branding | Seth Godin lit review | Facebook Demo
  • Convergence, mobile technologies, and platforms | Google Glass lit review | Google Plus App demo
  • Creating, gathering, and sharing visuals | 3 tutorials for Inkscape | Inkscape demo
  • Effective Social Media presence for leaders | case studies for Facebook, Twitter, Pinterest
  • Virality, ethics, and balance | Kony 2012 | Basic concepts of headlines/Case study for American Apparel marketing methods
  • Basic web creation literacy and development | Codecademy assignment | Codecademy assignment review and discussion on practical use of code as literacy
  • Staying aware of trends, ideas, news, and contacts with social media platforms |social media dashboard lit review | Hootsuite demo
  • Legal issues for individuals, organizations, and society regarding new media | articles on firings, etc, Organizational  Social Media policy | best practices document from Princeton
  • Creating, gathering, and sharing audio via podcasting and other platforms | Stitcher assignments | Audacity Demo
  • Communicating, embracing, and navigating change with a comprehensive organizational communication plan | case studies | Google Drive demo
  • Creating, gathering, and sharing motion visuals | YouTube assignments | editing video
  • Critical literacy, Transliteracy project | presentations

 

 

Categories
brand curriculum vitae insights

Should I eat this? [infographic]

Should I eat this? by John LeMasney via lemasney.com
Should I eat this? by John LeMasney via lemasney.com

I decided to make this infographic to show my own thought process when it comes to choosing food and as a way of showing this kind of design work in my portfolio. Most of my nutritional philosophy aligns with Michael Pollan, and these ideas are mostly cherry-picked from his writings, research and findings. I decided to choose a fairly complex structure for navigation to represent the fairly complex thought involved in choosing what to eat. The text is highly legible for easy reading, rather than uniqueness or specialty  as I wanted the ideas to be easily consumable. The color scheme is one I’d say represents natural, healthy, and fresh. If you like it or find it useful, please share it!

Categories
affiliations professional activities professional experience references research interests teaching experience technology

Just added to PPL Lineup: Google Plus Hangouts

Instagram Google+ Hangouts Screen shot
Instagram Google+ Hangouts Screen shot (Photo credit: Robin M. Ashford)

 

In this session, John LeMasney will show you how to use Google’s Hangouts feature to video conference with up to 10 people, share screens, broadcast yourself, and archive the recording, all from your computer, tablet, or phone. John uses the technology to create a series of shows on using technology in customer service, educational technology, and graphic design, known as Neckbeard Networks on YouTube.

 

Come and learn how to use this great free technology to connect with people about your favorite topics.

 

When: Wed , 3/20 from 7-8:30 pm
Where: Princeton Public Library Technology lab
Skill Level: Intermediate

 

No registration necessary

 

 

Categories
photography

Playing with pancakes: A traditional recipe and a no-flour recipe

In this post I’ll talk about two pancake recipes. One has seven ingredients, and one has only two, but they both have merit.

So I love pancakes. I really enjoy the fluffy texture, sweet flavor, and crisp edges of a well-done pancake. I always choose to avoid mixes for the task because the from-scratch (I mean, I’m not stone grinding wheat or anything) recipe is so simple and easy to remember:

Traditional Pancake Recipe

  • 1 cup flour
  • 1 tsp salt
  • 1 tsp baking powder
  • 1 Tbsp sugar
  • 1 egg, whisked
  • 1 cup milk
  • 1 Tbsp oil

Mix the ingredients in a medium bowl, cook a quarter cup of batter per cake in a lightly greased nonstick skillet over medium high heat until bubbles form, flip and cook through for another minute or until lightly browned on bottom. Ignore first batch’s sadness and failure.

Keep hot in a 200 degree Fahrenheit toaster oven while cooking rest of batch. Serve with real maple syrup.

Simple, right? (about 800 calories for the batch) Well, it’s also delicious, but me being lazy, I decided to try the no-flour alternative I had seen in a couple of places, where a ‘pancake’ is made with two ingredients.

Two ingredient no-flour pancakes

  • 2 eggs
  • 1 banana, sliced

Mix by hand if you dare, but a small food processor will make this far easier. Place into a 8-10 inch buttered skillet on medium heat. Cook until firm, flip and finish cooking. Serve with honey, peanut butter or fresh strawberries.

Although I do not have celiac disease, and don’t subscribe to a gluten-free nutritional lifestyle myself, this is gluten-free.

The 2 ingredient version is more of a sweet dessert tortilla than a pancake, but the texture, sweetness, and flavor are not far off. Maybe the best part is the 240 calories for the batch!

  • Oat Bran Pancakes (kennybakes.com)
  • German Pancakes (tuffmotherondarun.com)
  • Whole Wheat Pancakes (thefauxmartha.com)
  • Banana Oatmeal Pancakes (thefitlifejournal.wordpress.com)

 

Categories
affiliations professional activities professional experience references research interests teaching experience technology

WordPress Camp at Princeton Public Library

WordPress
WordPress (Photo credit: Adriano Gasparri)

In this session, I talked with new, excited WordPress users about the various ways they might want to use WordPress, including content management, subscription, sharing features, video and image publishing, discussion, and more.

https://docs.google.com/presentation/d/1-UtuHCCsOalOZRicHFTBlVIW-Phpq5GWCJ1GZIoVlwQ/edit?usp=sharing

 

Categories
professional activities professional experience research interests teaching experience

John LeMasney speaks to the SLA/PT about Branding in Libraries.


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When in doubt, ask a librarian by John leMasney via 365sketches.orgWhen in doubt, ask a librarian by John leMasney via 365sketches.org

Branding our Libraries 

This program is available to members and friends of the SLA Princeton-Trenton Chapter http://princetontrenton.sla.org/

Speaker:  John LeMasney

Manager of Educational Technology Training and Outreach at Princeton University

Date:  Tuesday, March 19, 2013

Location:  Princeton University’s Campus Club

5 Prospect Ave., Princeton, NJ 08540-5299

The Program: Determining and Reinforcing Organizational Branding for Libraries in Culture, Communications, and Social Media Efforts

John LeMasney will lead a discussion aimed at enhancing our awareness of how our libraries are interpreted as individual organizations and resources.  Does it match our intended mission and outcomes? We can use cultural elements, communication methods, social media efforts, and interpersonal interactions with stakeholders to emphasize and underline what our libraries are and why they provide valuable benefits to their unique patronage. Please join us to add to this valuable discussion on brand in libraries!

About the Speaker:

John LeMasney is a father who lives and works in and around Princeton, New Jersey.  Currently the Manager of Educational Technology Training and Outreach at Princeton University, John worked from 1998-2011 at Rider University, in Lawrenceville, New Jersey, as the Manager of Technology Training.  He was recently awarded a Master of Arts in Organizational Leadership with honors from Rider University, and he also earned a Bachelor of Fine Arts in Sculpture with honors from the University of the Arts in Philadelphia.  John is a designer, artist, writer, poet, technologist, consultant, open web advocate, and open source evangelist. He is most interested in helping people to use technology to make their lives, work, and world better.   (http:///about/)