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curriculum vitae professional activities teaching

Recent design work and upcoming projects

Two recent projects have been keeping me busy, and now that they are complete I wanted to share some of the effort, thought, and outcomes of the projects.

First, I was lucky enough to do some work for AirTight (a popular retail wifi management and security solutions company) on an infographic explaining some reasons to consider products like theirs if you are a retail wifi outlet like JCPenney or Panera. This was a great project with a few twists and turns, lots of collaboration, and joy in the design of the visual iconography. Here’s a portion of the work as it was in progress, before we readjusted for layout, lead-in, and other tweaks:

Airtight Infographic: 8 ways to secure retail wifi (lemasney)
Airtight Infographic: 8 ways to secure retail wifi (lemasney)

Another project was a branding project for a long-time friend and colleague, Adnan Shamsi, who was looking to define the look, feel, and ideology behind his new capital advising firm, K2. We made a design that used the palette, emotional reinforcement, and spirit of the amazing K2 range, a lovely story telling analogy for financial awareness and guidance.

K2 Capital Advisors logo (lemasney consulting)
K2 Capital Advisors logo (lemasney consulting)

What’s next for LeMasney Consulting? I’m going to be continuing the technology classes at Princeton Public Library in July, August and next semester. I’m excited to be talking about food blogging, Scratch, Android, Arduino, Raspberry Pi, and lots of other interesting topics. Also, I will be teaching at Rider University and Princeton Adult School in the Fall! More info as I have it to give. Thanks as always for your support.

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Art All Night 2013: Master Class on Getting Started with Graphic Design

getting started graphic design
getting started graphic design

Saturday, June 15, 2013
7:30pm until 8:15pm

In this session, local graphic designer and technology consultant John LeMasney will demonstrate how to get started with digital graphic design using free (open source) software, and will introduce the concepts of color choice, font choice, visual inspiration, best practices, and resources. If you ever find yourself tasked with putting words and images on a page in an interesting way, but have never had any training in how to do that effectively, this class is for you!

 

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consulting

Migration is complete!

Gumdrop! by John LeMasney via lemasney.com
Gumdrop! by John LeMasney via lemasney.com

Hi all. This is just a note to let you know that our recent move from ‘filehost a’ to ‘filehost b’ is complete, and that our broken links, images, and other issues should now be resolved! If you see anything out of place, please don;t hesitate to drop me a line at lemasney@gmail.com.

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Tuesday, May 14th, 7 pm – Free WordPress Boot Camp!

WordPress
WordPress (Photo credit: Adriano Gasparri)

WORDPRESS CAMP FOR BEGINNER BLOGGERS PART 1

May 14, 2013 – 7:00pm -8:30pm

Location: Princeton Public Library  Technology Center

Interested in creating your own blog? In this two-part course, social media and technology expert, John LeMasney will teach how to start and manage a blog for free through WordPress. Prior web design experience is not needed. Session 2 will be held on Tuesday, May 21.

Skill Level: Basic

No registration necessary

 

 

 

 

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consulting curriculum vitae insights teaching teaching experience

On a bulbous linear illustration

A bulbous linear illustration by John LeMasney via lemasney.com
A bulbous linear illustration by John LeMasney via lemasney.com

I am fascinated by serial linear illustrations that reveal form simply by altering the sequence of lines. It’s not a new idea, visually speaking, but one that I’ve seen executed beautifully many times and have tried to emulate several times. I once had an introductory  graphic design class that challenged my feelings about whether I was capable of doing design because the assignments were often about how steady you could hold a pen, and I’ve never had an especially steady hand. One assignment in particular was an introduction to serial line as illustration in which we were to examine using repeated lines in order to show emotions. It was a glorified lesson in Gestalt principles, but Gestalt was never mentioned. At any rate, my solutions to the problem were hard to see because my work was marred by sloppy penwork, uneven lines, and a very specific expected aesthetic. I think that’s one of the reasons I adored the move to digital design. No longer did the steadiness of my hand or the cleanliness of my penwork get in the way of someone seeing what was in my head. I would have gladly presented the image above as an answer to the emotion of joyous, and likely would have been deemed successful.

 

 

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brand consulting curriculum vitae insights libraries photography

Libraries: the original co-working space

Libraries, the original co-working space by John LeMasney via lemasney.com
Libraries, the original co-working space by John LeMasney via lemasney.com

I have recently had some discussions with people considering co-working spaces and thought immediately of how many times I’ve used the library for this purpose. Thanks to Janie Hermann for the idea to make a quick graphic on it. Libraries have community, technology infrastructure, comfort, services, facilities and amenities. If you have a cafe there, extra points. 🙂