Cognitive Dissonance occurs when a statement or idea causes conflict or discomfort because there is a motivating part and a demotivating part of the idea. […]
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Closure is part of a set of design principles called the Gestalt principles of perception. Closure says that when we see a set of individual […]
15 of 365: Closure #design #principle
Classical conditioning is a method by which a subject, object, idea or action is associated with an emotional or bodily response in the mind of […]
14 of 365: Classical conditioning #design #principle
There is research that suggests that people complete tasks differently in environments where there are notably high or notably low ceilings. In environments where the […]
12 of 365: Cathedral effect #design #design-principle
The biophilia effect is the idea that when we are placed in environments that contain or seem to contain nature, we are more likely to […]
11 of 365: Biophilia effect #design #design-principle
The design principle of area alignment says that when you have a series of objects to be aligned that do not have regular shapes, that it is more aesthetically pleasing to centrally align them according to their area and weight than by central alignment of the bounding boxes.