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John LeMasney speaks to the SLA/PT about Branding in Libraries.


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When in doubt, ask a librarian by John leMasney via 365sketches.orgWhen in doubt, ask a librarian by John leMasney via 365sketches.org

Branding our Libraries 

This program is available to members and friends of the SLA Princeton-Trenton Chapter http://princetontrenton.sla.org/

Speaker:  John LeMasney

Manager of Educational Technology Training and Outreach at Princeton University

Date:  Tuesday, March 19, 2013

Location:  Princeton University’s Campus Club

5 Prospect Ave., Princeton, NJ 08540-5299

The Program: Determining and Reinforcing Organizational Branding for Libraries in Culture, Communications, and Social Media Efforts

John LeMasney will lead a discussion aimed at enhancing our awareness of how our libraries are interpreted as individual organizations and resources.  Does it match our intended mission and outcomes? We can use cultural elements, communication methods, social media efforts, and interpersonal interactions with stakeholders to emphasize and underline what our libraries are and why they provide valuable benefits to their unique patronage. Please join us to add to this valuable discussion on brand in libraries!

About the Speaker:

John LeMasney is a father who lives and works in and around Princeton, New Jersey.  Currently the Manager of Educational Technology Training and Outreach at Princeton University, John worked from 1998-2011 at Rider University, in Lawrenceville, New Jersey, as the Manager of Technology Training.  He was recently awarded a Master of Arts in Organizational Leadership with honors from Rider University, and he also earned a Bachelor of Fine Arts in Sculpture with honors from the University of the Arts in Philadelphia.  John is a designer, artist, writer, poet, technologist, consultant, open web advocate, and open source evangelist. He is most interested in helping people to use technology to make their lives, work, and world better.   (http:///about/)

 

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affiliations professional activities professional experience references research interests teaching experience

John LeMasney: Making Infographics (February 2013) at Princeton Public Library

7 out of ten dogs infographic by lemasney
7 out of ten dogs infographic by lemasney

In this session, we looked at the reasons why infographics are becoming an important, highly popular way of presenting information. We showed how to find data, how to build your message, and how to put together your infographic using great, free tools. Below is the presentation for this two-hour session.

John LeMasney on Infographics

 

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consulting design principles insights open source professional activities research interests technology

On Open Source, Volunteerism, and Reimbursement

Logo Open Source Initiative
Open Source Initiative

In this diary, I sometimes write on extended health, and ideological nutrition. Amongst my key personal brand tags, I always list open source. If you and I have had a conversation about technology, chances are that I have tried to sway you on the benefits of the open source model, or libre software, or standards over proprietary solutions.

Open Source Software is a simple concept, often misunderstood, and often because of biases we have in our capitalist society. Open Source is a rather communist idea, in its most ideal form, but whatever bias you have about communism, please set it aside for this article. Open source requires an open mind. Open Source licensed software usually gives away the source code for users making beneficial changes to the software to suit their own needs, and demand that the code changes come back to the project for re-use. It has security benefits, in that more eyes see the code, check the code for issues, and report the issues, often with fixes in hand. It has equity benefits because it is most often offered for no monetary exchange, allowing any who are interested to partake in its use. It has utilitarian benefits because if you want a feature that is not present, you have the code to build upon or pay for changes to by a developer.

There are many benefits, and if you are interested, I’d love to explain the all. For now though, I wanted to share a chat that I had with a particularly entrepreneurial friend about the topic, part of a longitudinal conversation on open source, design, and potential projects.  In the discussion, I was able to answer what I think are some basic concerns and misconceptions about Open Source, easily cleared with discussion, but a discussion does not always take place.

5:40pm My friend: what are your top three complaints about open source software?

5:41pm JL: bias against, forking, those who use the terms without the understanding.

5:52pm My Friend: Do you think open source software should be monetized?

5:55pm JL: It is. I have paid for Inkscape. with money, time, effort, and support. Other projects would die an immediate death with a pay wall. You ask the wrong questions: My top three benefits of open source software include that ‘payment is optional’.

6:00pm My Friend: I know people pay for open source software. Many projects are dual licensed. I’m just trying to wrap my head around the pros and cons of open source vs just paid vs hybrid.

6:00pm JL: It is contingent on the project. My selection of open source is ideological, not capitalist. open source and paid do not work. The selection for many of open source is because it is free. Take that one off your list. Hybrid is fine, and viable. I support Kaltura, which has a hybrid model.

6:02pm My Friend: Isn’t your selection of open source a means to an end? No matter what your ideology food shelter and clothing still cost money.

6:02pm JL: Free makes the most sense. Make money off of support, membership, donations, and education. I have a job. It does not affect my software choice. Most of my work in regards to open source is paid for by libraries, schools, and other educational orgs. or done as a volunteer. Probably 50% of my training is free. in my consulting work. The volunteer work often results in new leads. I pay back to Inkscape in advertising, education, and training in my networks. BTW, this is going to be a blog post.

6:21pm My Friend: Great. Let me know when it’s done I’ll be happy to promote it. I’m finally ready to start on my idea. The reason for my questions in case you were wondering. I want to pursue open as a way of life and business. Don’t want to rely on my job for income. My thesis is that you can create more value through open products. 

6:24pm JL: Yes! My next tattoo will be the word open. We agree. 

6:24pm My Friend: Capital value as well as social value.

6:28pm JL: There is much capital value in the work that I do regarding open source.

6:29pm My Friend: Alright. Well I’ll keep you posted on my progress. I think it’s time to evolve capitalism. 

6:34pm JL: Agreed! LMK.

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affiliations professional activities professional experience references research interests teaching experience technology

Spring 2013 Princeton Public Library free technology classes offered by John LeMasney

John LeMasney
John LeMasney

All of these sessions are offered at Princeton Public Library, Witherspoon Street, Princeton NJ. They are in the Technology lab on the second floor furthest from the main stairwell. Please come and join me to learn about these fun and useful technologies!

  • Tues, Feb 5 from 7:00-8:30 Discovering Google Chromebook
  • Wed, Feb 20 from 6:30-8:30 Tools to Create Infographics
  • Mon, Mar 11 from 6:30-8:30 WordPress Camp for Beginner Bloggers Part 1
  • Mon, Mar 18 from 6:30-8:30 WordPress Camp for Beginner Bloggers Part 2
  • Tues, Apr 9 from 7-8:30 Ten Things to Know About Your Android Tablet
  • Tues, Apr 16 from 6:30-8:30 Tools to Create Infographics
  • Wed, Apr 24 from 7-8:30 Discovering Google Chromebook
  • Tues, May 14 from 6:30-8:30 WordPress Camp for Beginner Bloggers Part 1
  • Tues, May 21 from 6:30-8:30 WordPress Camp for Beginner Bloggers Part 2
  • Wed, Jun 5 from 7-8:30 Discovering Google Chromebook
  • Wed, Jun 12 from 7-8:30 Ten Things to Know About Your Android Tablet

 

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affiliations professional activities professional experience references research interests teaching experience

Designing Presentations: Beyond the Basics at METRO, NYC

When in doubt, visit your library by lemasney
When in doubt, visit your library by lemasney

I was given a great opportunity to teach people how to create great presentations.

TIME: January, 2013

LOCATION:  METRO, NYC

The presentation I used is here:

Learn how to incorporate design elements to create captivating, memorable, and effective slide presentations. In this day long session, technology instructor John LeMasney will cover a variety of design tools and techniques, including images, colors, fonts, readability, and movement. Skill Level: Intermediate.

 

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brand consulting curriculum vitae design principles Illustration portfolio professional activities professional experience

Thanks so much for all you do and say and are. It was a pleasure to have you here; To be with you a short while cc-by lemasney

Thanks so much for all you do and say and are. It was a pleasure to have you here; To be with you a short while cc-by lemasney
Thanks so much for all you do and say and are. It was a pleasure to have you here; To be with you a short while cc-by lemasney

Thanks so much for all you do and say and are. It was a pleasure to have you here; To be with you a short while cc-by lemasney

While I intend to continue to post here from time to time, this is the official last post of the second set of 365 sketches. I wanted to take this moment, at the end of 2012, to thank everyone who contributed to the project with ideas and support, patience and kindness. In many ways, this project changed, maybe saved, my life. Thanks to all of you.

Click on the post title to visit the post, then click the image to see it full size.

If you like it, please share it, and thanks!

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Creative Commons License
Thanks so much for all you do and say and are. It was a pleasure to have you here; To be with you a short while cc-by lemasney is licensed under a Creative Commons Attribution 3.0 Unported License.

lemasney, design, open source, creative commons, cc-by, typography, poster, Inkscape, GIMP

Look at my favorite images from this project on the Portfolio page 

This image is Creative Commons Attribution licensed (cc-by lemasney)