Category: professional activities

This is a listing of my profession-related activities and actions. It should let you know why I think of myself as a professional.

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17 of 365: Color #design principle

17 of 365 - Color design principle by John LeMasney via lemasney.com
17 of 365 – Color design principle by John LeMasney via lemasney.com

Color is an incredibly rich and deep topic for design, but color theory has been established to make working with color as a designer easier. One misconception about color is that color is equated with emotion, e.g. blue=trust or yellow = fear. Blue used in context can evoke trust, but in and of itself, it does not have emotional predetermination. However, rules exist for easy use of color, such as 5 colors or less in a design, matching colors with their compliment (the color across from it on a color wheel) or adjacent color (the color next to it on the color wheel). Also, tints, opacity, and intensity can all affect the look and feel of a design. Darker tints, for example, can evoke solemnity and seriousness.

In this illustration, I wanted to introduce the idea of complimentary color and the effect of tinting and darkening colors for effect.

 

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Tonight at PPL: Evernote

Evernote for iOS icon (Photo credit: Wikipedia)

 

I’ll be teaching a class on the ubiquitous and useful note capturing tool called Evernote tonight, 1/15/2014 at 7-8:30 at Princeton Public Library. I’ll explain how to capture voice, photo, web and text notes, share them, and have them with you everywhere you go. You might like it because it’s:

 

  • Free
  • Available on most major platforms, desktop and mobile
  • Easy to learn and use
  • Versatile in its abilities to capture different kinds of media.
  • Searchable

 

From their own site, they list the benefits:

 

“Keep everything in sync. With Evernote, all of your notes, web clips, files and images are made available on every device and computer you use.

Remember things you like. Save everything cool and exciting you see online and in the real world. Snap a photo, record some audio and save it.

Save favorite webpages. Save entire webpages to your Evernote account with our nifty web clipper browser extensions. You get the whole page: text, images and links.

Research better. Collect information from anywhere into a single place. From text notes to web pages to files to snapshots, everything is always at your fingertips.

Work with friends and colleagues. Share your notes and collaborate on projects with friends, colleagues and classmates.

Plan your next trip. Keep all of your itineraries, confirmations, scanned travel documents, maps, and plans in Evernote, so you’ll have them when you need them.” ~ Evernote | Evernote – https://evernote.com/

 

To see upcoming tech offerings at PPL, please visit:

 

 

To see this and other presentations that I’m actively giving, please visit:

 

https://lemasney.com/consulting/portfolio

 

 

 

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14 of 365: Classical conditioning #design #principle

14 of 365 - Classic conditioning design principle by John LeMasney via lemasney.com
14 of 365 - Classic conditioning design principle by John LeMasney via lemasney.com
14 of 365 - Classic conditioning design principle by John LeMasney via lemasney.com
14 of 365 – Classic conditioning design principle by John LeMasney via lemasney.com

Classical conditioning is a method by which a subject, object, idea or action is associated with an emotional or bodily response in the mind of an observer. The most famous example of classical conditioning is Pavlov’s dogs that began to salivate when their trainers arrived, even when food was not present, because the dogs associated their presence with being fed. Designers can do the same thing over time with associations in their designs, such as a beautiful girl and a soda, or negatively influence observers with skulls and crossbones on cigarette boxes. Classical conditioning can influence the behavior of observers who believe an action or image that works to associate an idea with an emotional response.

In this illustration, I have personified the idea of software, and asked observers to believe that one classification of software, open source, treats you well, and another classification of software, proprietary, does not.  This is a true story.

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11 of 365: Biophilia effect #design #design-principle

11 of 365 - Biophilia effect design principle by John LeMasney via lemasney.com
11 of 365 - Biophilia effect design principle by John LeMasney via lemasney.com
11 of 365 - Biophilia effect design principle by John LeMasney via lemasney.com
11 of 365 – Biophilia effect design principle by John LeMasney via lemasney.com

The biophilia effect is the idea that when we are placed in environments that contain or seem to contain nature, we are more likely to be able to heal physically and emotionally, think more creatively, and generally function better. In environments where these outcomes are intended, it is preferable to create a natural environment or one where nature appears by posters, installations, or other means.

In this illustration, I show two large plate window environments, one where there is a brick walled view, and one in which there is a bamboo grove. The bamboo grove view, fairly immersive, would theoretically create a more creative, healing environment, regardless of if they were actually there or simply appeared to be there.

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10 of 365: Baby face bias #design #design-principles

10 of 365 - babyface bias by John LeMasney via lemasney.com
10 of 365 - babyface bias by John LeMasney via lemasney.com
10 of 365 - babyface bias by John LeMasney via lemasney.com
10 of 365 – babyface bias by John LeMasney via lemasney.com

Baby face bias is a design principle in which designers use the generalized human interpretation of baby-faced features (such as large eyes, round head, small nose and mouth) to represent and codify naiveté, innocence and kindness. By emphasizing or exaggerating baby like features in faces, a design can evoke a feeling of protection, ownership, or forgiveness in a viewer. Alternatively. more angular features, less elongated heads, and other more adult features are less likely to be interpreted as innocent, kind, or naïve.

In the illustration I’ve made here, I took an average image of a female face and exaggerated the eyes, and diminished the nose and mouth to make a baby-faced bias in the viewer.

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9 of 365: Attractiveness bias #design #principle

9 of 365 - attractiveness bias design principle by John LeMasney via lemasney.com
9 of 365 - attractiveness bias design principle by John LeMasney via lemasney.com

9 of 365 - attractiveness bias design principle by John LeMasney via lemasney.com
9 of 365 – attractiveness bias design principle by John LeMasney via lemasney.com

Attractiveness bias is a design principle that allows designers to act upon noted preferences in humans for (typically) other humans who seem to be whole, symmetrical, appear genetically and otherwise healthy, and nutritionally sound. A commonly cited example for attractiveness bias is the televised debate between Nixon and Kennedy, where people who saw the debate said overwhelmingly that Kennedy won the debate, and those who only listened to the debate felt generally that Nixon won the debate. The difference can be explained in the differences in their appearances, where Kennedy is said to have looked younger, stronger, more healthy, more attractive, and more steady than Nixon in the debate.

In my illustration here, I decided to take an attractive image of a female and alter her feature symmetry and skin tone to make her less attractive, and thus less preferred.

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