Regarding the linguistic tricks of YouTube stars: I’ve always noticed that the YouTube stars all have the same kind of enthusiastic, bouncy pitch. A linguist was asked about it. Here’s the story!
“Naomi Baron is a professor of linguistics at American University who studies electronically mediated communication. She watched some videos that I sent her, and was very patient with my continued pleas of, “No, but I feel like something is going on here.” And so here, thanks to Baron, are the linguistic components of YouTube voice:” from The Linguistic Tricks of YouTube Stars – The Atlantic via https://www.theatlantic.com/technology/archive/2015/12/the-linguistics-of-youtube-voice/418962/
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