{"id":863,"date":"2012-06-21T14:48:35","date_gmt":"2012-06-21T19:48:35","guid":{"rendered":"http:\/\/\/?p=691"},"modified":"2014-07-09T23:16:37","modified_gmt":"2014-07-10T03:16:37","slug":"social-media-for-communication-outreach-a-primer","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2012\/06\/21\/social-media-for-communication-outreach-a-primer\/","title":{"rendered":"Social Media for Communication &#038; Outreach: A Primer"},"content":{"rendered":"<div id=\"attachment_692\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/06\/20111102.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-692\" class=\"size-full wp-image-692\" title=\"Put a bird on it!\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/06\/20111102.png?resize=710%2C438&#038;ssl=1\" alt=\"Put a bird on it!\" width=\"710\" height=\"438\" \/><\/a><p id=\"caption-attachment-692\" class=\"wp-caption-text\">Put a bird on it!<\/p><\/div>\n<p>I had the honor of speaking at a retreat for the Office of the Dean of Undergraduate Students (ODUS) at Princeton University on the topic of using social media to better communicate with students and potential students. It was a lively discussion on assumptions, practices, standards, authority, authenticity, and locality. Here is my minimalist slide deck for the 2 hour-long talk.<\/p>\n<iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/presentation\/embed?id=1MGHy2cSujK3xqMHjjPxv9TTLW6mi1Nb8wbOcVx-gQg8&#038;start=false&#038;loop=false&#038;delayms=3000\" frameborder=\"0\" width=\"960\" height=\"749\" marginheight=\"0\" marginwidth=\"0\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>I had the honor of speaking at a retreat for the Office of the Dean of Undergraduate Students (ODUS) at Princeton University on the topic of using social media to better communicate with students and potential students. It was a lively discussion on assumptions, practices, standards, authority, authenticity, and locality. Here is my minimalist slide [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[22,21,29,5],"tags":[267,562,671],"class_list":{"0":"post-863","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-professional-affiliations","8":"category-professional-activities","9":"category-research-interests","10":"category-technology","11":"tag-education","12":"tag-new-jersey","13":"tag-princeton-university","14":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-dV","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":868,"url":"https:\/\/lemasney.com\/consulting\/2012\/10\/21\/john-lemasney-introduction-to-wordpress-at-ppl-october-2012\/","url_meta":{"origin":863,"position":0},"title":"John LeMasney: Introduction to WordPress at PPL, October 2012","author":"lemsy","date":"2012-10-21","format":false,"excerpt":"\u00a0 DATE\/TIME: Part 1: Monday October 15 from 6:30 to 8:30 Part 2: Monday October 22 from 6:30 to 8:30 LOCATION: \u00a0Technology Center, Princeton Public Library Interested in creating your own blog? In this two-part course, social media and technology expert John LeMasney will teach how to start and manage\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"FOMO: Fear Of Missing Out - lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/10\/20111127.png?fit=809%2C500&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/10\/20111127.png?fit=809%2C500&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/10\/20111127.png?fit=809%2C500&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/10\/20111127.png?fit=809%2C500&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":565,"url":"https:\/\/lemasney.com\/consulting\/2012\/03\/12\/john-lemasney-speaks-to-sla-pt-on-pinterest\/","url_meta":{"origin":863,"position":1},"title":"John LeMasney speaks to SLA-PT on Pinterest","author":"lemsy","date":"2012-03-12","format":false,"excerpt":"How We Can Use Pinterest to Promote Our Libraries (and Ourselves) Speaker: John LeMasney Manager of Educational Technology Training and Outreach at Princeton University Date: Monday, March 19, 2012 Location: Princeton University's Campus Club 5 Prospect Ave., Princeton, NJ 08540-5299 The Program: Pinterest is an exciting new social networking service\u2026","rel":"","context":"In &quot;professional activities&quot;","block_context":{"text":"professional activities","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-activities\/"},"img":{"alt_text":"Hey, Pinterest (export) by John LeMasney via 365sketches.org","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/06\/export.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/06\/export.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/06\/export.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/06\/export.png?resize=700%2C400 2x"},"classes":[]},{"id":859,"url":"https:\/\/lemasney.com\/consulting\/2012\/06\/26\/ppcug-miro-vlc-and-related-tools\/","url_meta":{"origin":863,"position":2},"title":"PPCUG: Miro, VLC and related tools","author":"lemsy","date":"2012-06-26","format":false,"excerpt":"On June 26th, 2012, John LeMasney will be speaking to the Princeton PC Users Group (PPCUG) about two open source media management tools, Miro, and VLC, and their related projects, VLC editor and Miro Video Transcoder. With these free (free as in freedom as well as free as in free\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"Media room schematic","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/05\/media_room_schematic_i.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":41981,"url":"https:\/\/lemasney.com\/consulting\/2015\/04\/14\/tonight-at-pmug-on-evernote\/","url_meta":{"origin":863,"position":3},"title":"Tonight at PMUG: On Evernote","author":"lemsy","date":"2015-04-14","format":false,"excerpt":"Tonight at Princeton Theological Seminary, I'll be joining the members of the Princeton Macintosh Users Group (PMUG) to discuss the various benefits of Evernote. http:\/\/pmug-nj.org\/","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"Elephant by lemasney (Evernote)","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/04\/Elephant.jpg?fit=640%2C640&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/04\/Elephant.jpg?fit=640%2C640&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/04\/Elephant.jpg?fit=640%2C640&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":395,"url":"https:\/\/lemasney.com\/consulting\/2011\/03\/21\/new-position-princeton-university-march-1-2011\/","url_meta":{"origin":863,"position":4},"title":"New position: Princeton University, March 1, 2011","author":"lemsy","date":"2011-03-21","format":false,"excerpt":"On March 1st, 2011, \u00a0I became the new Manager of Educational Technology Training and Outreach at Princeton University. I'm a part of OIT in Academic Services. I help to manage the personal and small group training for tools like Blackboard, WordPress, and other Princeton supported\u00a0educational\u00a0technologies. I also help to manage\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"Lewis Library","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2011\/03\/2938397576_43eb696731_m.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":132,"url":"https:\/\/lemasney.com\/consulting\/2013\/03\/22\/on-teaching-leaders-about-organizational-communication\/","url_meta":{"origin":863,"position":5},"title":"On teaching leaders about organizational communication","author":"lemsy","date":"2013-03-22","format":false,"excerpt":"I have spent most of my career as an instructional technologist. When I accepted my first job at a university in this role, I was not entirely certain of what instructional technology was, but I was able to answer all the important questions. In short, Instructional Design is the important\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"20110816","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/6051333641_8019907382_m.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=863"}],"version-history":[{"count":2,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/863\/revisions"}],"predecessor-version":[{"id":38879,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/863\/revisions\/38879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/736"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}