{"id":7801,"date":"2014-04-10T15:04:10","date_gmt":"2014-04-10T19:04:10","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=7801"},"modified":"2020-07-11T13:37:21","modified_gmt":"2020-07-11T17:37:21","slug":"60-365-using-pinterest-gain-visual-following-book-chapter-serial-post-part-2","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/04\/10\/60-365-using-pinterest-gain-visual-following-book-chapter-serial-post-part-2\/","title":{"rendered":"60 of 365: Using Pinterest to Gain a Visual Following (book chapter as serial post, part 2)"},"content":{"rendered":"

Please visit the first entry in this series<\/a> and stay tuned for the following parts of this chapter.<\/p>\n

What makes Pinterest a preferable social network for organizations such as libraries to embrace?<\/h2>\n

Pinterest is a social network (a place where people come together to connect) which focuses on visual content, such as pictures, graphics, diagrams, logos, videos, animations and other imagery. In fact, without an image or a video, you can not post to Pinterest. This sets it apart from other social networks, like Facebook, where a posting can be text-based.<\/p>\n

\"fig<\/a>

fig 04 – princeton public library<\/p><\/div>\n

Libraries can make use of this visually oriented service to engage patrons and other stakeholders differently than they can in person, on other social networks, or through other communication methods. Because of the visual focus of the system, Pinterest can become a visual catalog for browsing departments, a magazine of the latest program offerings, or an archive of events and milestones. Used effectively, following guidelines and examples below, you may be able to entice an otherwise untapped audience through visual means.<\/p>\n

What is the social networking benefit of Pinterest?<\/h2>\n
\"fig<\/a>

fig 05 notifications<\/p><\/div>\n

Libraries may wonder how Pinterest is of value comparative to other social networks like Facebook and Twitter. Pinterest is useful from a social marketing perspective in several ways. Many of its users consider it addictive, and spend hours using the system each week. As users click on one interesting item, they are shown other related items of similar interest. They can collect the most interesting items they find into \u2018boards\u2019, essentially making them curators and explorers of valuable content. People can then find, share, and follow those pins and boards, creating a sort of community of common interest. When users in the system find other users with similar tastes, they can follow those users and be exposed to more interesting, valuable, curated content. In the case of libraries or librarians as users, one can connect with patrons, be exposed to library trends by following other interesting libraries, follow publishers and media producers who share content that they find to be of value to their patrons, staff and other stakeholders. In particular, because Pinterest is a purely visual sharing system (as stated above, to create a pin, you must upload or find an image, graphic, photo or video,) it allows a user to very quickly assess if they are in philosophical, ideological, or simply visual alignment with another Pinterest user. Compare this to other systems, where you might have to assess alignment by reading through a few (or many more) tweets or status updates, which can be time-consuming and analytical. With Pinterest, a patron can look at a library\u2019s page of pins or boards of another user and judge ideological alignment much quicker, sometimes in seconds. When libraries make sensible, brand related choices about their pins and boards in Pinterest, it can be incredibly powerful as a community building tool.<\/p>\n

 <\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Please visit the first entry in this series and stay tuned for the following parts of this chapter. What makes Pinterest a preferable social network for organizations such as libraries to embrace? Pinterest is a social network (a place where people come together to connect) which focuses on visual content, such as pictures, graphics, diagrams, […]<\/p>\n","protected":false},"author":1,"featured_media":7808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[22,3,7,18,3659,3653,16,3654,21,23,3657,29,31,32,5],"tags":[3873,670],"class_list":{"0":"post-7801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-professional-affiliations","8":"category-brand","9":"category-consulting","10":"category-cv","11":"category-design-principles","12":"category-insights","13":"category-libraries","14":"category-portfolio","15":"category-professional-activities","16":"category-professional-experience","17":"category-requests","18":"category-research-interests","19":"category-teaching","20":"category-teaching-experience","21":"category-technology","22":"tag-pinterest","23":"tag-princeton-public-library","24":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-04-princeton-public-library.png?fit=1066%2C811&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-21P","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":7810,"url":"https:\/\/lemasney.com\/consulting\/2014\/04\/12\/61-365-using-pinterest-gain-visual-following-book-chapter-serial-post-part-3\/","url_meta":{"origin":7801,"position":0},"title":"61 of 365: Using Pinterest to Gain a Visual Following (book chapter as serial post, part 3)","author":"lemsy","date":"2014-04-12","format":false,"excerpt":"Please take a look at part 1 and part 2 of this serial chapter on Pinterest as well. Who is using Pinterest? fig 06 - lemasney 01 According to a Pew study on social media user demographics in 2013, Pinterest is 5 times as likely to be used by females\u2026","rel":"","context":"In "affiliations"","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"fig 06 - lemasney 01","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-06-lemasney-01.png?fit=966%2C746&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-06-lemasney-01.png?fit=966%2C746&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-06-lemasney-01.png?fit=966%2C746&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-06-lemasney-01.png?fit=966%2C746&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7827,"url":"https:\/\/lemasney.com\/consulting\/2014\/04\/14\/62-365-using-pinterest-gain-visual-audience-book-chapter-serial-post-part-4\/","url_meta":{"origin":7801,"position":1},"title":"62 of 365: Using Pinterest to Gain a Visual Audience (book chapter as serial post, part 4)","author":"lemsy","date":"2014-04-14","format":false,"excerpt":"Please visit part 1, part 2 and part 3 to read the rest of the\u00a0chapter so far. How does one use Pinterest? Searching - the search engine in Pinterest is a fantastic starting point to help build a board. If you are looking to develop conversations about your vast bicycling\u2026","rel":"","context":"In "affiliations"","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"fig 07 - architecture search results","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-07-architecture-search-results.png?fit=818%2C674&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-07-architecture-search-results.png?fit=818%2C674&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-07-architecture-search-results.png?fit=818%2C674&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-07-architecture-search-results.png?fit=818%2C674&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7787,"url":"https:\/\/lemasney.com\/consulting\/2014\/04\/08\/59-365-using-pinterest-gain-visual-following-book-chapter-serial-post-part-1\/","url_meta":{"origin":7801,"position":2},"title":"59 of 365: Using Pinterest to Gain a Visual Following (A book chapter as serial post, part 1)","author":"lemsy","date":"2014-04-08","format":false,"excerpt":"The following posts were written and proposed as a book chapter on Pinterest for Libraries, but the chapter was not accepted. Sad, except that now it means that I have some content to share publicly with you! Over the next few days, I'll be publishing the chapter as a series\u2026","rel":"","context":"In "affiliations"","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"fig 01 - lemasney on Pinterest","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-01-lemasney-on-Pinterest.png?fit=1200%2C776&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-01-lemasney-on-Pinterest.png?fit=1200%2C776&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-01-lemasney-on-Pinterest.png?fit=1200%2C776&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-01-lemasney-on-Pinterest.png?fit=1200%2C776&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/04\/fig-01-lemasney-on-Pinterest.png?fit=1200%2C776&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":867,"url":"https:\/\/lemasney.com\/consulting\/2012\/08\/28\/pinterest-for-libraries-a-webinar-on-september-25th-2012-and-october-30th-2012\/","url_meta":{"origin":7801,"position":3},"title":"Pinterest for Libraries, a webinar on September 25th, 2012 and October 30th, 2012","author":"lemsy","date":"2012-08-28","format":false,"excerpt":"\u00a0 \"This two-part webinar will introduce you to Pinterest, the explosively popular free visual bookmarking service. In Session One, Pinterest experts John LeMasney and Hilary Morris will introduce you to the service, showcase how others are using it effectively and share their savviest tips to help you get started following,\u2026","rel":"","context":"In "affiliations"","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"Hey, Pinterest, please let me know who follows me back - lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/08\/followbacks.png?fit=809%2C500&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/08\/followbacks.png?fit=809%2C500&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/08\/followbacks.png?fit=809%2C500&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/08\/followbacks.png?fit=809%2C500&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":393,"url":"https:\/\/lemasney.com\/consulting\/2013\/03\/30\/upcoming-book-inclusion-pinterest-for-libraries\/","url_meta":{"origin":7801,"position":4},"title":"Upcoming book inclusion: Pinterest for Libraries","author":"lemsy","date":"2013-03-30","format":false,"excerpt":"Library Pinterest Mashup: Using Pinterest to Gain a Visual Following John LeMasney of LeMasney Technology and Design Consulting will discuss Pinterest, a visual social bookmarking system that is typically unfairly dismissed as a place for wedding photos and pictures of vegetarian recipes. Pinterest is a way to collect, curate, share\u2026","rel":"","context":"In "brand"","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"Pinterest","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/5857181644_c1b1107497_m.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7846,"url":"https:\/\/lemasney.com\/consulting\/2014\/04\/15\/64-365-using-pinterest-gain-visual-following-book-chapter-serial-post-part-5\/","url_meta":{"origin":7801,"position":5},"title":"64 of 365: Using Pinterest to Gain a Visual Following (Book Chapter as Serial Post part 5)","author":"lemsy","date":"2014-04-15","format":false,"excerpt":"Please see the entire chapter by reading part 1, part 2, part 3, and part 4. This is the conclusion: What can I do to mashup Pinterest and my Library? 1. Pin, repin and comment. Be a part of the community. 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