{"id":773,"date":"2013-02-22T11:19:50","date_gmt":"2013-02-22T16:19:50","guid":{"rendered":"http:\/\/\/?p=773"},"modified":"2020-07-11T15:43:50","modified_gmt":"2020-07-11T19:43:50","slug":"john-lemasney-speaks-to-the-slapt-about-branding-in-libraries","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2013\/02\/22\/john-lemasney-speaks-to-the-slapt-about-branding-in-libraries\/","title":{"rendered":"John LeMasney speaks to the SLA\/PT about Branding in Libraries."},"content":{"rendered":"<h1><\/h1>\n<figure id=\"attachment_779\" aria-describedby=\"caption-attachment-779\" style=\"width: 499px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/02\/20100601whenindoubt.png\"><img decoding=\"async\" class=\"size-full wp-image-779\" alt=\"When in doubt, ask a librarian by John leMasney via 365sketches.org\" src=\"\/h\/t\/t\/p\/:\/\/j\/o\/h\/n\/w\/l\/e\/m\/a\/s\/n\/e\/y\/.\/f\/i\/l\/e\/s\/.\/w\/o\/r\/d\/p\/r\/e\/s\/s\/.\/c\/o\/m\/\/2\/0\/1\/3\/\/0\/2\/\/2\/0\/1\/0\/0\/6\/0\/1\/w\/h\/e\/n\/i\/n\/d\/o\/u\/b\/t\/.\/p\/<\/a\/><figcaption id=\"caption-attachment-779\" class=\"wp-caption-text\">When in doubt, ask a librarian by John leMasney via 365sketches.org<\/figcaption><\/figure>\n<h1><span style=\"font-family:'Times New Roman';\">Branding our Libraries<\/span><span style=\"font-family:'Times New Roman';font-size:medium;\">\u00a0<\/span><\/h1>\n<p style=\"text-align:left;\" align=\"center\">This program is available to members and friends of the SLA\u00a0Princeton-Trenton Chapter <a title=\"http:\/\/princetontrenton.sla.org\/\" href=\"https:\/\/www.sla.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/princetontrenton.sla.org\/<\/a><\/p>\n<h2 style=\"text-align:left;\" align=\"center\">Speaker:\u00a0\u00a0John LeMasney<\/h2>\n<p style=\"text-align:left;\" align=\"center\"><span style=\"font-size:medium;\"><span style=\"font-family:'Times New Roman';\">Manager of Educational Technology Training and Outreach at\u00a0Princeton\u00a0University<\/span><\/span><\/p>\n<h2>Date:\u00a0\u00a0Tuesday, March 19, 2013<\/h2>\n<h2>Location:\u00a0\u00a0<a href=\"http:\/\/maps.google.com\/maps?jsid=1&amp;hl=en&amp;um=1&amp;ie=UTF-8&amp;q=Campus+Club&amp;fb=1&amp;cid=0,0,18306087389631287019&amp;near=Princeton,+NJ&amp;sa=X&amp;ei=iC1GT5O9HuSB0QGFpaG3Dg&amp;ved=0CAMQkwMwAQ\" target=\"_blank\" rel=\"noopener noreferrer\">Princeton University&#8217;s Campus Club<\/a><\/h2>\n<p>5 Prospect Ave.,\u00a0Princeton,\u00a0NJ\u00a008540-5299<\/p>\n<h2>The Program:\u00a0Determining and Reinforcing Organizational Branding for Libraries in Culture, Communications, and Social Media Efforts<\/h2>\n<p>John LeMasney will lead a discussion aimed at enhancing our awareness of how our libraries are interpreted as individual organizations and resources.\u00a0\u00a0Does it match our intended mission and outcomes? We can use cultural elements, communication methods, social media efforts, and interpersonal interactions with stakeholders to emphasize and underline what our libraries are and why they provide valuable benefits to their unique patronage. Please join us to add to this valuable discussion on brand in libraries!<\/p>\n<h2><\/h2>\n<p>About the Speaker:<\/p>\n<p>John LeMasney is a father who lives and works in and around Princeton, New Jersey.\u00a0\u00a0Currently the Manager of Educational Technology Training and Outreach at Princeton University, John worked from 1998-2011 at Rider University, in Lawrenceville, New Jersey, as the Manager of Technology Training.\u00a0\u00a0He was recently awarded a Master of Arts in Organizational Leadership with honors from Rider University, and he also earned a Bachelor of Fine Arts in Sculpture with honors from the University of the Arts in Philadelphia. \u00a0John is a designer, artist, writer, poet, technologist, consultant, open web advocate, and open source evangelist. He is most interested in helping people to use technology to make their lives, work, and world better.\u00a0\u00a0\u00a0(<\/a><a href=\"http:\/\/\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/\/about\/<\/a>)<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding our Libraries\u00a0 This program is available to members and friends of the SLA\u00a0Princeton-Trenton Chapter http:\/\/princetontrenton.sla.org\/ Speaker:\u00a0\u00a0John LeMasney Manager of Educational Technology Training and Outreach at\u00a0Princeton\u00a0University Date:\u00a0\u00a0Tuesday, March 19, 2013 Location:\u00a0\u00a0Princeton University&#8217;s Campus Club 5 Prospect Ave.,\u00a0Princeton,\u00a0NJ\u00a008540-5299 The Program:\u00a0Determining and Reinforcing Organizational Branding for Libraries in Culture, Communications, and Social Media Efforts John LeMasney will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[21,23,29,32],"tags":[3870,562,671,700],"class_list":["post-773","post","type-post","status-publish","format-standard","hentry","category-professional-activities","category-professional-experience","category-research-interests","category-teaching-experience","tag-john-lemasney","tag-new-jersey","tag-princeton-university","tag-rider-university"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-ct","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":238,"url":"https:\/\/lemasney.com\/consulting\/2010\/06\/08\/rider-university-with-suzanne-carbonaro-an-intrduction-to-smartboards\/","url_meta":{"origin":773,"position":0},"title":"Rider University with Suzanne Carbonaro: an Intrduction to Smartboards","author":"lemsy","date":"2010-06-08","format":false,"excerpt":"Image via Wikipedia Abstract: In this session, Suzanne Carbonaro and John LeMasney go over the basics of Smart Technologies' Smartboards, followed by several hands on pedagogical approaches for classroom use. Venue: Rider University. Memorial Hall 205, 6-8 pm. Presentation: http:\/\/docs.google.com\/present\/edit?id=0Ad-YsRMv5bPqZGNrZm05ZndfMjc5ZDRzMmc1Zm0&hl=en","rel":"","context":"In &quot;professional activities&quot;","block_context":{"text":"professional activities","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-activities\/"},"img":{"alt_text":"Smart Technologies","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/06\/300px-Smart_Technologies.svg_.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":832,"url":"https:\/\/lemasney.com\/consulting\/2010\/04\/21\/rider-university-with-suzanne-carbonaro-on-smartboards\/","url_meta":{"origin":773,"position":1},"title":"Rider University with Suzanne Carbonaro: On Smartboards","author":"lemsy","date":"2010-04-21","format":false,"excerpt":"Image by la riviere via Flickr Place: Rider University Date: Wednesday, April 21, 2010 Time: 6:00 -8:00 pm Content: In this session, Suzanne Carbonaro and John LeMasney talk about using SmartBoards in the classrooms. While Suzanne described how to use smartboards effectively from a pedagogical point of view, John demonstrated\u2026","rel":"","context":"In &quot;professional activities&quot;","block_context":{"text":"professional activities","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-activities\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":855,"url":"https:\/\/lemasney.com\/consulting\/2011\/09\/29\/september-22-2011-the-productive-scholar-inkscape\/","url_meta":{"origin":773,"position":2},"title":"September 22, 2011: The Productive Scholar: Inkscape","author":"lemsy","date":"2011-09-29","format":false,"excerpt":"I gave a talk in the Princeton University Seminar Series called the Productive Scholar on Inkscape, the premier open source illustration program.","rel":"","context":"In &quot;professional activities&quot;","block_context":{"text":"professional activities","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-activities\/"},"img":{"alt_text":"Apple by John LeMasney via 365sketches.org","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/03\/20110816.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/03\/20110816.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/03\/20110816.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/03\/20110816.png?resize=700%2C400 2x"},"classes":[]},{"id":762,"url":"https:\/\/lemasney.com\/consulting\/2013\/02\/21\/john-lemasney-making-infographics-february-2013-at-princeton-public-library\/","url_meta":{"origin":773,"position":3},"title":"John LeMasney: Making Infographics (February 2013) at Princeton Public Library","author":"lemsy","date":"2013-02-21","format":false,"excerpt":"In this session, we looked at the reasons why infographics are becoming an important, highly popular way of presenting information. We showed how to find data, how to build your message, and how to put together your infographic using great, free tools. Below is the presentation for this two-hour session.\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"7 out of ten dogs infographic by lemasney","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/02\/20100618infographic1.png?fit=499%2C499&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":869,"url":"https:\/\/lemasney.com\/consulting\/2012\/10\/21\/john-lemasney-android-vs-ios-smackdown-at-ppl-october-2012\/","url_meta":{"origin":773,"position":4},"title":"John LeMasney: Android vs. iOS Smackdown at PPL, October 2012","author":"lemsy","date":"2012-10-21","format":false,"excerpt":"DATE\/TIME: \u00a0Oct 23 2012 - 7:00pm - 9:00pm LOCATION: \u00a0Community Room, Princeton Public Library Technologists John LeMasney and Kh\u00fcrt Williams will debate the merits of Google\u2019s Android and Apple\u2019s iOS mobile device operating systems, respectively. Trying to decide between a Droid-powered phone\/tablet or an iPhone\/iPad running iOS5? After what promises\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"20121123: Easel computing by John LeMasney via 365sketches.org #cc #design #tablets","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/11\/20111123.png?fit=500%2C809&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":868,"url":"https:\/\/lemasney.com\/consulting\/2012\/10\/21\/john-lemasney-introduction-to-wordpress-at-ppl-october-2012\/","url_meta":{"origin":773,"position":5},"title":"John LeMasney: Introduction to WordPress at PPL, October 2012","author":"lemsy","date":"2012-10-21","format":false,"excerpt":"\u00a0 DATE\/TIME: Part 1: Monday October 15 from 6:30 to 8:30 Part 2: Monday October 22 from 6:30 to 8:30 LOCATION: \u00a0Technology Center, Princeton Public Library Interested in creating your own blog? In this two-part course, social media and technology expert John LeMasney will teach how to start and manage\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"FOMO: Fear Of Missing Out - lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/10\/20111127.png?fit=809%2C500&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/10\/20111127.png?fit=809%2C500&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/10\/20111127.png?fit=809%2C500&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/10\/20111127.png?fit=809%2C500&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=773"}],"version-history":[{"count":4,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/773\/revisions"}],"predecessor-version":[{"id":45993,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/773\/revisions\/45993"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}