{"id":773,"date":"2013-02-22T11:19:50","date_gmt":"2013-02-22T16:19:50","guid":{"rendered":"http:\/\/\/?p=773"},"modified":"2020-07-11T15:43:50","modified_gmt":"2020-07-11T19:43:50","slug":"john-lemasney-speaks-to-the-slapt-about-branding-in-libraries","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2013\/02\/22\/john-lemasney-speaks-to-the-slapt-about-branding-in-libraries\/","title":{"rendered":"John LeMasney speaks to the SLA\/PT about Branding in Libraries."},"content":{"rendered":"<h1><\/h1>\n<div id=\"attachment_779\" style=\"width: 509px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/02\/20100601whenindoubt.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-779\" class=\"size-full wp-image-779\" alt=\"When in doubt, ask a librarian by John leMasney via 365sketches.org\" src=\"\/h\/t\/t\/p\/:\/\/j\/o\/h\/n\/w\/l\/e\/m\/a\/s\/n\/e\/y\/.\/f\/i\/l\/e\/s\/.\/w\/o\/r\/d\/p\/r\/e\/s\/s\/.\/c\/o\/m\/\/2\/0\/1\/3\/\/0\/2\/\/2\/0\/1\/0\/0\/6\/0\/1\/w\/h\/e\/n\/i\/n\/d\/o\/u\/b\/t\/.\/p\/<\/a\/><p id=\"caption-attachment-779\" class=\"wp-caption-text\">When in doubt, ask a librarian by John leMasney via 365sketches.org<\/p><\/div>\n<h1><span style=\"font-family:'Times New Roman';\">Branding our Libraries<\/span><span style=\"font-family:'Times New Roman';font-size:medium;\">\u00a0<\/span><\/h1>\n<p style=\"text-align:left;\" align=\"center\">This program is available to members and friends of the SLA\u00a0Princeton-Trenton Chapter <a title=\"http:\/\/princetontrenton.sla.org\/\" href=\"https:\/\/www.sla.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/princetontrenton.sla.org\/<\/a><\/p>\n<h2 style=\"text-align:left;\" align=\"center\">Speaker:\u00a0\u00a0John LeMasney<\/h2>\n<p style=\"text-align:left;\" align=\"center\"><span style=\"font-size:medium;\"><span style=\"font-family:'Times New Roman';\">Manager of Educational Technology Training and Outreach at\u00a0Princeton\u00a0University<\/span><\/span><\/p>\n<h2>Date:\u00a0\u00a0Tuesday, March 19, 2013<\/h2>\n<h2>Location:\u00a0\u00a0<a href=\"http:\/\/maps.google.com\/maps?jsid=1&amp;hl=en&amp;um=1&amp;ie=UTF-8&amp;q=Campus+Club&amp;fb=1&amp;cid=0,0,18306087389631287019&amp;near=Princeton,+NJ&amp;sa=X&amp;ei=iC1GT5O9HuSB0QGFpaG3Dg&amp;ved=0CAMQkwMwAQ\" target=\"_blank\" rel=\"noopener noreferrer\">Princeton University&#8217;s Campus Club<\/a><\/h2>\n<p>5 Prospect Ave.,\u00a0Princeton,\u00a0NJ\u00a008540-5299<\/p>\n<h2>The Program:\u00a0Determining and Reinforcing Organizational Branding for Libraries in Culture, Communications, and Social Media Efforts<\/h2>\n<p>John LeMasney will lead a discussion aimed at enhancing our awareness of how our libraries are interpreted as individual organizations and resources.\u00a0\u00a0Does it match our intended mission and outcomes? We can use cultural elements, communication methods, social media efforts, and interpersonal interactions with stakeholders to emphasize and underline what our libraries are and why they provide valuable benefits to their unique patronage. Please join us to add to this valuable discussion on brand in libraries!<\/p>\n<h2><\/h2>\n<p>About the Speaker:<\/p>\n<p>John LeMasney is a father who lives and works in and around Princeton, New Jersey.\u00a0\u00a0Currently the Manager of Educational Technology Training and Outreach at Princeton University, John worked from 1998-2011 at Rider University, in Lawrenceville, New Jersey, as the Manager of Technology Training.\u00a0\u00a0He was recently awarded a Master of Arts in Organizational Leadership with honors from Rider University, and he also earned a Bachelor of Fine Arts in Sculpture with honors from the University of the Arts in Philadelphia. \u00a0John is a designer, artist, writer, poet, technologist, consultant, open web advocate, and open source evangelist. He is most interested in helping people to use technology to make their lives, work, and world better.\u00a0\u00a0\u00a0(<\/a><a href=\"http:\/\/\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/\/about\/<\/a>)<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding our Libraries\u00a0 This program is available to members and friends of the SLA\u00a0Princeton-Trenton Chapter http:\/\/princetontrenton.sla.org\/ Speaker:\u00a0\u00a0John LeMasney Manager of Educational Technology Training and Outreach at\u00a0Princeton\u00a0University Date:\u00a0\u00a0Tuesday, March 19, 2013 Location:\u00a0\u00a0Princeton University&#8217;s Campus Club 5 Prospect Ave.,\u00a0Princeton,\u00a0NJ\u00a008540-5299 The Program:\u00a0Determining and Reinforcing Organizational Branding for Libraries in Culture, Communications, and Social Media Efforts John LeMasney will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[21,23,29,32],"tags":[3870,562,671,700],"class_list":{"0":"post-773","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-professional-activities","7":"category-professional-experience","8":"category-research-interests","9":"category-teaching-experience","10":"tag-john-lemasney","11":"tag-new-jersey","12":"tag-princeton-university","13":"tag-rider-university","14":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-ct","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":238,"url":"https:\/\/lemasney.com\/consulting\/2010\/06\/08\/rider-university-with-suzanne-carbonaro-an-intrduction-to-smartboards\/","url_meta":{"origin":773,"position":0},"title":"Rider University with Suzanne Carbonaro: an Intrduction to Smartboards","author":"lemsy","date":"2010-06-08","format":false,"excerpt":"Image via Wikipedia Abstract: In this session, Suzanne Carbonaro and John LeMasney go over the basics of Smart Technologies' Smartboards, followed by several hands on pedagogical approaches for classroom use. Venue: Rider University. Memorial Hall 205, 6-8 pm. Presentation: http:\/\/docs.google.com\/present\/edit?id=0Ad-YsRMv5bPqZGNrZm05ZndfMjc5ZDRzMmc1Zm0&hl=en","rel":"","context":"In &quot;professional activities&quot;","block_context":{"text":"professional activities","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-activities\/"},"img":{"alt_text":"Smart Technologies","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/06\/300px-Smart_Technologies.svg_.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":832,"url":"https:\/\/lemasney.com\/consulting\/2010\/04\/21\/rider-university-with-suzanne-carbonaro-on-smartboards\/","url_meta":{"origin":773,"position":1},"title":"Rider University with Suzanne Carbonaro: On Smartboards","author":"lemsy","date":"2010-04-21","format":false,"excerpt":"Image by la riviere via Flickr Place: Rider University Date: Wednesday, April 21, 2010 Time: 6:00 -8:00 pm Content: In this session, Suzanne Carbonaro and John LeMasney talk about using SmartBoards in the classrooms. While Suzanne described how to use smartboards effectively from a pedagogical point of view, John demonstrated\u2026","rel":"","context":"In &quot;professional activities&quot;","block_context":{"text":"professional activities","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-activities\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":565,"url":"https:\/\/lemasney.com\/consulting\/2012\/03\/12\/john-lemasney-speaks-to-sla-pt-on-pinterest\/","url_meta":{"origin":773,"position":2},"title":"John LeMasney speaks to SLA-PT on Pinterest","author":"lemsy","date":"2012-03-12","format":false,"excerpt":"How We Can Use Pinterest to Promote Our Libraries (and Ourselves) Speaker: John LeMasney Manager of Educational Technology Training and Outreach at Princeton University Date: Monday, March 19, 2012 Location: Princeton University's Campus Club 5 Prospect Ave., Princeton, NJ 08540-5299 The Program: Pinterest is an exciting new social networking service\u2026","rel":"","context":"In &quot;professional activities&quot;","block_context":{"text":"professional activities","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-activities\/"},"img":{"alt_text":"Hey, Pinterest (export) by John LeMasney via 365sketches.org","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/06\/export.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/06\/export.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/06\/export.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/06\/export.png?resize=700%2C400 2x"},"classes":[]},{"id":762,"url":"https:\/\/lemasney.com\/consulting\/2013\/02\/21\/john-lemasney-making-infographics-february-2013-at-princeton-public-library\/","url_meta":{"origin":773,"position":3},"title":"John LeMasney: Making Infographics (February 2013) at Princeton Public Library","author":"lemsy","date":"2013-02-21","format":false,"excerpt":"In this session, we looked at the reasons why infographics are becoming an important, highly popular way of presenting information. We showed how to find data, how to build your message, and how to put together your infographic using great, free tools. Below is the presentation for this two-hour session.\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"7 out of ten dogs infographic by lemasney","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/02\/20100618infographic1.png?fit=499%2C499&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":855,"url":"https:\/\/lemasney.com\/consulting\/2011\/09\/29\/september-22-2011-the-productive-scholar-inkscape\/","url_meta":{"origin":773,"position":4},"title":"September 22, 2011: The Productive Scholar: Inkscape","author":"lemsy","date":"2011-09-29","format":false,"excerpt":"I gave a talk in the Princeton University Seminar Series called the Productive Scholar on Inkscape, the premier open source illustration program.","rel":"","context":"In &quot;professional activities&quot;","block_context":{"text":"professional activities","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-activities\/"},"img":{"alt_text":"Apple by John LeMasney via 365sketches.org","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/03\/20110816.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/03\/20110816.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/03\/20110816.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2015\/03\/20110816.png?resize=700%2C400 2x"},"classes":[]},{"id":41119,"url":"https:\/\/lemasney.com\/consulting\/2014\/07\/23\/can-eat-sushi-retro-diner-sign-john-lemasney\/","url_meta":{"origin":773,"position":5},"title":"All you can eat sushi retro diner sign &#8211; John LeMasney","author":"lemsy","date":"2014-07-23","format":false,"excerpt":"I love when retro ideas are mashed up with contemporary trends, and so I decided to make this retro style diner sign about ten-dollar all-you-can-eat sushi. The original that I worked from was a sign for five-cent bottomless coffee, and this was the contemporary equivalent that came to mind.","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"all you can eat sushi retro diner sign - John LeMasney","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/07\/all-you-can-eat-sushi-retro-diner-sign.png?fit=774%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/07\/all-you-can-eat-sushi-retro-diner-sign.png?fit=774%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/07\/all-you-can-eat-sushi-retro-diner-sign.png?fit=774%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/07\/all-you-can-eat-sushi-retro-diner-sign.png?fit=774%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=773"}],"version-history":[{"count":4,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/773\/revisions"}],"predecessor-version":[{"id":45993,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/773\/revisions\/45993"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}