{"id":7309,"date":"2014-02-12T10:00:59","date_gmt":"2014-02-12T15:00:59","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=7309"},"modified":"2020-07-11T16:30:21","modified_gmt":"2020-07-11T20:30:21","slug":"42-365-35-new-19-99-price-point-design-principle","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/02\/12\/42-365-35-new-19-99-price-point-design-principle\/","title":{"rendered":"42 of 365: $35 is the new $19.99 – price point design principle"},"content":{"rendered":"
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42 of 365 – 35 is the new 1999 – price point design principle by John LeMasney via lemasney.com<\/p><\/div>\n

Price Point<\/a> design principle<\/h1>\n

When considering pricing your product, you are considering more than the cost of the parts + some percent for profit. You also have to consider\u00a0the other factors at play. For instance, what is the value in the mind of the consumer, regardless of your costs? What is the perceived value in the consumer’s circle of colleagues and friends? Do the consumers have experiences that might degrade their perceived value of your product? You have to choose the price that the consumer is after, the one that they can justify for themselves or others.<\/p>\n

$35 is the new $19.99<\/h2>\n

I’ve noticed a trend that reminds me of my younger years. I remember watching commercial after commercial for products offered at the magic price of $19.99. But recently, there seems to be another magic price, one that no one would blink at. $35.00 is the new $19.95, it seems, and I have some examples to show what I mean. I gave a presentation at Cherry Hill Public Library<\/a> recently where I talked about these, and so they were fresh in my mind. I included the presentation below.<\/p>\n

Successful Examples:<\/h3>\n