{"id":7262,"date":"2014-02-09T00:30:56","date_gmt":"2014-02-09T05:30:56","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=7262"},"modified":"2020-07-11T16:45:07","modified_gmt":"2020-07-11T20:45:07","slug":"39-365-face-ism-ratio-design-principle","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/02\/09\/39-365-face-ism-ratio-design-principle\/","title":{"rendered":"39 of 365: Face-ism Ratio design principle"},"content":{"rendered":"<div id=\"attachment_7263\" style=\"width: 510px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/39-of-365-face-ism-ratio-design-principle-by-John-LeMasney-via-lemasney.com_.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7263\" data-attachment-id=\"7263\" data-permalink=\"https:\/\/lemasney.com\/consulting\/2014\/02\/09\/39-365-face-ism-ratio-design-principle\/39-of-365-face-ism-ratio-design-principle-by-john-lemasney-via-lemasney-com\/\" data-orig-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/39-of-365-face-ism-ratio-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&amp;ssl=1\" data-orig-size=\"1000,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"39 of 365 &amp;#8211; face-ism ratio design principle by John LeMasney via lemasney.com\" data-image-description=\"&lt;p&gt;39 of 365 &amp;#8211; face-ism ratio design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;39 of 365 &amp;#8211; face-ism ratio design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/39-of-365-face-ism-ratio-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&amp;ssl=1\" class=\"size-medium wp-image-7263\" alt=\"39 of 365 - face-ism ratio design principle by John LeMasney via lemasney.com\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/39-of-365-face-ism-ratio-design-principle-by-John-LeMasney-via-lemasney.com_.png?resize=500%2C300&#038;ssl=1\" width=\"500\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/39-of-365-face-ism-ratio-design-principle-by-John-LeMasney-via-lemasney.com_.png?resize=500%2C300&amp;ssl=1 500w, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/39-of-365-face-ism-ratio-design-principle-by-John-LeMasney-via-lemasney.com_.png?w=1000&amp;ssl=1 1000w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-7263\" class=\"wp-caption-text\">39 of 365 &#8211; face-ism ratio design principle by John LeMasney via lemasney.com<\/p><\/div>\n<p>Consider face-ism ratio\u00a0when presenting a photo of a human. The theory says that a face that takes up a larger portion of the photo emphasizes the intelligence and persona of the person in the photo, where a photo that shows less of the face, and more of the body, emphasizes the bodily and aesthetic features of the person.<\/p>\n<p>In this illustration, I decided to show myself with a higher and lower face-ism ratio.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/30\/30-365-depth-processing-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; 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height: 15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consider face-ism ratio\u00a0when presenting a photo of a human. The theory says that a face that takes up a larger portion of the photo emphasizes the intelligence and persona of the person in the photo, where a photo that shows less of the face, and more of the body, emphasizes the bodily and aesthetic features [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,7,18,3659,1128,3653,3070,3654,21,23,29,5],"tags":[76,3870],"class_list":{"0":"post-7262","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"category-consulting","8":"category-cv","9":"category-design-principles","10":"category-illustration","11":"category-insights","12":"category-open-source-consulting","13":"category-portfolio","14":"category-professional-activities","15":"category-professional-experience","16":"category-research-interests","17":"category-technology","18":"tag-arts","19":"tag-john-lemasney","20":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1T8","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":7413,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/14\/45-365-effortless-work-minimalism-design-principle\/","url_meta":{"origin":7262,"position":0},"title":"45 of 365: On the effortless work: Minimalism design principle","author":"lemsy","date":"2014-02-14","format":false,"excerpt":"One of the most lovely things that I have enjoyed as a part of my design and consulting practice is the ability to stay fairly stress free in the effort. Because of the flexibility afforded by consulting, I am able to step back, look at the entire spectrum of the\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"45 of 365 - minimalism design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/45-of-365-minimalism-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/45-of-365-minimalism-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/45-of-365-minimalism-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/45-of-365-minimalism-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7433,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/15\/46-365-factor-safety-design-principle-belt-suspenders\/","url_meta":{"origin":7262,"position":1},"title":"46 of 365: Factor of Safety design principle (Belt and Suspenders)","author":"lemsy","date":"2014-02-15","format":false,"excerpt":"Factor of safety is about preparing for unknown flaws in a design, even though the issue may never arise. In the interest of preventing system failure, a designer can make more safety elements than are necessary. In general, it is the act of adding more elements than are strictly necessary\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"46 of 365 - factor of safety design principle (belt and suspenders) by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7283,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/09\/40-365-ampersand-greater-modified-typography\/","url_meta":{"origin":7262,"position":2},"title":"40 of 365: Ampersand Greater Than modified typography","author":"lemsy","date":"2014-02-09","format":false,"excerpt":"Today, I decided to use Inkscape to play with type. When you type less than three (<3), you are expressing an emoticon for love, symbolized by a heart. It's a straightforward, easy-to-use\u00a0symbol. Two close friends or sweethearts might use it in SMS to express a little love. Ampersand Greater Than\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"Ampersand Greater Than Font Study by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/Ampersand-Greater-Than-Font-Study-3.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/Ampersand-Greater-Than-Font-Study-3.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/Ampersand-Greater-Than-Font-Study-3.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/Ampersand-Greater-Than-Font-Study-3.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7300,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/10\/41-365-teach-man-fish-design-principle\/","url_meta":{"origin":7262,"position":3},"title":"41 of 365: Teach a Man to Fish design principle","author":"lemsy","date":"2014-02-10","format":false,"excerpt":"Teach a Man to Fish Give a man a fish, he eats today. Teach a man to fish, he eats forever. This rather common phrase is a core part of my philosophy in consulting. This is sort of a stretch as a design principle, and the first time in this\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"41 of 365 - teach a man to fish design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/41-of-365-teach-a-man-to-fish-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/41-of-365-teach-a-man-to-fish-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/41-of-365-teach-a-man-to-fish-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/41-of-365-teach-a-man-to-fish-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7309,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/12\/42-365-35-new-19-99-price-point-design-principle\/","url_meta":{"origin":7262,"position":4},"title":"42 of 365: $35 is the new $19.99 &#8211; price point design principle","author":"lemsy","date":"2014-02-12","format":false,"excerpt":"Price Point design principle When considering pricing your product, you are considering more than the cost of the parts + some percent for profit. You also have to consider\u00a0the other factors at play. For instance, what is the value in the mind of the consumer, regardless of your costs? What\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"42 of 365 - 35 is the new 1999 - price point design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/42-of-365-35-is-the-new-1999-price-point-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=600%2C1000&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/42-of-365-35-is-the-new-1999-price-point-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=600%2C1000&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/42-of-365-35-is-the-new-1999-price-point-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=600%2C1000&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":6836,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/24\/24-365-contour-bias-design-principle\/","url_meta":{"origin":7262,"position":5},"title":"24 of 365: Contour Bias #design principle","author":"lemsy","date":"2014-01-24","format":false,"excerpt":"Contour Bias is a well-studied theory that shows that humans prefer\u00a0rounded objects and choices over angled ones. The more angled, the more that human brains reacted with activity in the brain associated with fear and flight. The studies also made sure to remove objects that might normally have a fear\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"24 of 365 - Contour bias design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/7262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=7262"}],"version-history":[{"count":5,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/7262\/revisions"}],"predecessor-version":[{"id":47161,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/7262\/revisions\/47161"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=7262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=7262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=7262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}