{"id":7209,"date":"2014-02-07T19:17:11","date_gmt":"2014-02-08T00:17:11","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=7209"},"modified":"2025-11-14T22:37:09","modified_gmt":"2025-11-15T03:37:09","slug":"38-365-exposure-effect-design-principle","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/02\/07\/38-365-exposure-effect-design-principle\/","title":{"rendered":"38 of 365: Exposure Effect design principle"},"content":{"rendered":"<div id=\"attachment_7210\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/38-of-365-exposure-effect-by-John-LeMasney-via-lemasney.com_.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7210\" data-attachment-id=\"7210\" data-permalink=\"https:\/\/lemasney.com\/consulting\/2014\/02\/07\/38-365-exposure-effect-design-principle\/38-of-365-exposure-effect-by-john-lemasney-via-lemasney-com\/\" data-orig-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/38-of-365-exposure-effect-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&amp;ssl=1\" data-orig-size=\"1000,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"38 of 365 &amp;#8211; exposure effect by John LeMasney via lemasney.com\" data-image-description=\"&lt;p&gt;38 of 365 &amp;#8211; exposure effect by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;38 of 365 &amp;#8211; exposure effect by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/38-of-365-exposure-effect-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&amp;ssl=1\" class=\"size-full wp-image-7210\" alt=\"38 of 365 - exposure effect by John LeMasney via lemasney.com\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/38-of-365-exposure-effect-by-John-LeMasney-via-lemasney.com_.png?resize=1000%2C600&#038;ssl=1\" width=\"1000\" height=\"600\" srcset=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/38-of-365-exposure-effect-by-John-LeMasney-via-lemasney.com_.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/38-of-365-exposure-effect-by-John-LeMasney-via-lemasney.com_.png?resize=500%2C300&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-7210\" class=\"wp-caption-text\">38 of 365 &#8211; exposure effect by John LeMasney via lemasney.com<\/p><\/div>\n<p><a class=\"zem_slink\" title=\"Mere-exposure effect\" href=\"https:\/\/en.wikipedia.org\/wiki\/Mere-exposure_effect\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">Exposure effect<\/a> says that a repeated exposure to an image or concept with an initially neutral response will have a more favorable response over time and with repetition. For example, part of the positive effect on viewers of propaganda or advertising is that people see the same messages repeated over and over. When there is\u00a0 a neutral or positive response at first exposure, the repeated viewings or exposures will have a positive likability effect on the exposed. Eventually, the exposure effect weakens because of boredom or normalcy. Exposure effect is commonly noted with meaningful quotes, jingles, photos, songs, art, people, and ads.<\/p>\n<p>In this illustration, I decided to illustrate a favorite zen quote:<\/p>\n<p>In walking, just walk.<br \/>\nIn sitting, just sit. Above<br \/>\nall, don&#8217;t wobble.<\/p>\n<p>~Yun-Men<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/02\/06\/37-365-expectation-effect-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/245852443_80_80.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; 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overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/02\/06\/36-365-errors-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">36 of 365: Errors design principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/143287989_80_80.jpg?w=1170&#038;ssl=1\" \/>365 Days of Savings: 10 ways to lower your cost of living [INFOGRAPHIC]<\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/www.nikonusa.com\/en\/learn-and-explore\/a\/tips-and-techniques\/5-easy-composition-guidelines.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/142366781_80_80.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/www.nikonusa.com\/en\/learn-and-explore\/a\/tips-and-techniques\/5-easy-composition-guidelines.html\" target=\"_blank\" rel=\"noopener noreferrer\">5 Easy Composition Guidelines from Nikon<\/a><\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Exposure effect says that a repeated exposure to an image or concept with an initially neutral response will have a more favorable response over time and with repetition. For example, part of the positive effect on viewers of propaganda or advertising is that people see the same messages repeated over and over. When there is\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[22,3,7,18,3659,1128,3653,3654,21,23,29,32,5],"tags":[244,3870],"class_list":{"0":"post-7209","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-professional-affiliations","8":"category-brand","9":"category-consulting","10":"category-cv","11":"category-design-principles","12":"category-illustration","13":"category-insights","14":"category-portfolio","15":"category-professional-activities","16":"category-professional-experience","17":"category-research-interests","18":"category-teaching-experience","19":"category-technology","20":"tag-design","21":"tag-john-lemasney","22":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/38-of-365-exposure-effect-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1Sh","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":7433,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/15\/46-365-factor-safety-design-principle-belt-suspenders\/","url_meta":{"origin":7209,"position":0},"title":"46 of 365: Factor of Safety design principle (Belt and Suspenders)","author":"lemsy","date":"2014-02-15","format":false,"excerpt":"Factor of safety is about preparing for unknown flaws in a design, even though the issue may never arise. In the interest of preventing system failure, a designer can make more safety elements than are necessary. In general, it is the act of adding more elements than are strictly necessary\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"46 of 365 - factor of safety design principle (belt and suspenders) by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7262,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/09\/39-365-face-ism-ratio-design-principle\/","url_meta":{"origin":7209,"position":1},"title":"39 of 365: Face-ism Ratio design principle","author":"lemsy","date":"2014-02-09","format":false,"excerpt":"Consider face-ism ratio\u00a0when presenting a photo of a human. The theory says that a face that takes up a larger portion of the photo emphasizes the intelligence and persona of the person in the photo, where a photo that shows less of the face, and more of the body, emphasizes\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"39 of 365 - face-ism ratio design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/39-of-365-face-ism-ratio-design-principle-by-John-LeMasney-via-lemasney.com_-500x300.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6205,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/03\/3-365-aesthetic-usability-effect-design-principle\/","url_meta":{"origin":7209,"position":2},"title":"3 of 365: Aesthetic Usability Effect #design #principle","author":"lemsy","date":"2014-01-03","format":false,"excerpt":"The Aesthetic Usability Effect is a design principle and theory that says that a design that is more aesthetic (e.g. attractive, visually appealing) is more likely to be used, chosen, or be interpreted as better. Aesthetic designs are also more likely to be perceived as easier to use that less\u2026","rel":"","context":"In &quot;consulting&quot;","block_context":{"text":"consulting","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/"},"img":{"alt_text":"3 of 365 - aesthetic usability effect by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/3-of-365-aesthetic-usability-effect.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/3-of-365-aesthetic-usability-effect.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/3-of-365-aesthetic-usability-effect.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/3-of-365-aesthetic-usability-effect.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7413,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/14\/45-365-effortless-work-minimalism-design-principle\/","url_meta":{"origin":7209,"position":3},"title":"45 of 365: On the effortless work: Minimalism design principle","author":"lemsy","date":"2014-02-14","format":false,"excerpt":"One of the most lovely things that I have enjoyed as a part of my design and consulting practice is the ability to stay fairly stress free in the effort. Because of the flexibility afforded by consulting, I am able to step back, look at the entire spectrum of the\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"45 of 365 - minimalism design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/45-of-365-minimalism-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/45-of-365-minimalism-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/45-of-365-minimalism-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/45-of-365-minimalism-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5024,"url":"https:\/\/lemasney.com\/consulting\/2013\/12\/20\/double-exposure-newspaper-john-lemasney-via-lemasney-com\/","url_meta":{"origin":7209,"position":4},"title":"Double exposure with newspaper by John LeMasney via lemasney.com","author":"lemsy","date":"2013-12-20","format":false,"excerpt":"This is an example of my love for double exposures. Back in 1994, I was in a photography class, and perhaps my best image was one of my friend Geoff Kremer double exposed with a scene in an abandoned warehouse that I was exploring with my friend Roch Pisarek. They\u2026","rel":"","context":"In &quot;consulting&quot;","block_context":{"text":"consulting","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/"},"img":{"alt_text":"Double exposure with newspaper by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/12\/double_exposure_newspaper.png?fit=642%2C484&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/12\/double_exposure_newspaper.png?fit=642%2C484&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/12\/double_exposure_newspaper.png?fit=642%2C484&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":7300,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/10\/41-365-teach-man-fish-design-principle\/","url_meta":{"origin":7209,"position":5},"title":"41 of 365: Teach a Man to Fish design principle","author":"lemsy","date":"2014-02-10","format":false,"excerpt":"Teach a Man to Fish Give a man a fish, he eats today. Teach a man to fish, he eats forever. This rather common phrase is a core part of my philosophy in consulting. This is sort of a stretch as a design principle, and the first time in this\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"41 of 365 - teach a man to fish design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/41-of-365-teach-a-man-to-fish-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/41-of-365-teach-a-man-to-fish-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/41-of-365-teach-a-man-to-fish-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/41-of-365-teach-a-man-to-fish-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/7209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=7209"}],"version-history":[{"count":7,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/7209\/revisions"}],"predecessor-version":[{"id":48596,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/7209\/revisions\/48596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media\/7210"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=7209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=7209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=7209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}