{"id":7099,"date":"2014-02-03T00:10:57","date_gmt":"2014-02-03T05:10:57","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=7099"},"modified":"2020-07-11T16:30:08","modified_gmt":"2020-07-11T20:30:08","slug":"33-365-desire-lines-design-principle","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/02\/03\/33-365-desire-lines-design-principle\/","title":{"rendered":"33 of 365: Desire Lines design principle"},"content":{"rendered":"<div id=\"attachment_7100\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/33-of-365-Desired-line-design-principle.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7100\" data-attachment-id=\"7100\" data-permalink=\"https:\/\/lemasney.com\/consulting\/2014\/02\/03\/33-365-desire-lines-design-principle\/33-of-365-desired-line-design-principle\/\" data-orig-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/33-of-365-Desired-line-design-principle.png?fit=1000%2C600&amp;ssl=1\" data-orig-size=\"1000,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"33 of 365 &amp;#8211; Desired line design principle by John LeMasney via lemasney.com\" data-image-description=\"&lt;p&gt;33 of 365 &amp;#8211; Desired line design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;33 of 365 &amp;#8211; Desired line design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/33-of-365-Desired-line-design-principle.png?fit=1000%2C600&amp;ssl=1\" class=\"size-full wp-image-7100\" alt=\"33 of 365 - Desired line design principle by John LeMasney via lemasney.com\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/33-of-365-Desired-line-design-principle.png?resize=1000%2C600&#038;ssl=1\" width=\"1000\" height=\"600\" srcset=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/33-of-365-Desired-line-design-principle.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/33-of-365-Desired-line-design-principle.png?resize=500%2C300&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-7100\" class=\"wp-caption-text\">33 of 365 &#8211; Desired line design principle by John LeMasney via lemasney.com<\/p><\/div>\n<p>Desire lines are a development tool that a designer can use from the way that people actually interact with an interface, space, or object before finalizing features, paths, or navigation. It is often used in designing walking paths in a new space to help determine the best place to put a paved path. It is also used in interface design for software and industrial design for tools and other objects, but can be applied in lots of situations.<\/p>\n<p>In this illustration, I made thin lines indicating paths (desire lines) that people used to get from one place to another in a space, and wider pathways reacting to the desired lines that most people chose that might be paved and formalized.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/08\/design-principle-area-alignment\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/237208989_80_80.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/08\/design-principle-area-alignment\/\" target=\"_blank\" rel=\"noopener noreferrer\">8 of 365: Area alignment #design #principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/20\/20-365-confirmation-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/240695306_80_80.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/20\/20-365-confirmation-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">20 of 365: Confirmation #design principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/15\/15-365-closure-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; 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margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/244508375_80_802.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/02\/01\/32-365-designing-logo-tame-web-michael-stephens\/\" target=\"_blank\" rel=\"noopener noreferrer\">32 of 365: Designing a logo for Tame the Web with Michael Stephens<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/06\/6-365-anthropomorphic-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/236502285_80_803.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/06\/6-365-anthropomorphic-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 of 365: Anthropomorphic #design #principle<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Desire lines are a development tool that a designer can use from the way that people actually interact with an interface, space, or object before finalizing features, paths, or navigation. It is often used in designing walking paths in a new space to help determine the best place to put a paved path. It is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,7,18,3659,3653,16,3654,29,32,5],"tags":[76,244,411,3870,809],"class_list":{"0":"post-7099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-consulting","9":"category-cv","10":"category-design-principles","11":"category-insights","12":"category-libraries","13":"category-portfolio","14":"category-research-interests","15":"category-teaching-experience","16":"category-technology","17":"tag-arts","18":"tag-design","19":"tag-inkscape","20":"tag-john-lemasney","21":"tag-technology","22":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/33-of-365-Desired-line-design-principle.png?fit=1000%2C600&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1Qv","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":7118,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/03\/34-365-entry-point-design-principle\/","url_meta":{"origin":7099,"position":0},"title":"34 of 365: Entry Point design principle","author":"lemsy","date":"2014-02-03","format":false,"excerpt":"The entry point design principle is about making your entry point a place for your user to get past, then enter the deeper space of your place, product, or site. There are a few things to keep in mind in designing a good entry point: Low barriers to entry, incentives\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"34 of 365 - entry point design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/34-of-365-entry-point-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/34-of-365-entry-point-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/34-of-365-entry-point-design-principle.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/34-of-365-entry-point-design-principle.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7186,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/06\/37-365-expectation-effect-design-principle\/","url_meta":{"origin":7099,"position":1},"title":"37 of 365: Expectation Effect design principle","author":"lemsy","date":"2014-02-06","format":false,"excerpt":"37 of 365 - expectation effect by John LeMasney via lemasney.com Expectation effect is when the personal expectations of a user affects their perception and behavior. Examples are everywhere. Advertising uses the expectation effect to convince people that their claims will work, even when there is no evidence of it.\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"37 of 365 - expectation effect by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/37-of-365-expectation-effect-by-John-LeMasney-via-lemasney.com_.png?fit=507%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7142,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/04\/35-365-development-cycle-design-principle\/","url_meta":{"origin":7099,"position":2},"title":"35 of 365: Development Cycle design principle","author":"lemsy","date":"2014-02-04","format":false,"excerpt":"35 of 365 - Development Cycle design principle by John LeMasney via lemasney.com The Development Cycle is a studied and recognized series of actions in a design process that tend to lead to more successful production outcomes. The Requirements part of the process is a discovery process, where stakeholders are\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"35 of 365 - Development Cycle design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/35-of-365-Development-Cycle-design-principle.png?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/35-of-365-Development-Cycle-design-principle.png?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/35-of-365-Development-Cycle-design-principle.png?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/35-of-365-Development-Cycle-design-principle.png?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/35-of-365-Development-Cycle-design-principle.png?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6771,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/18-365-common-fate-design-principle\/","url_meta":{"origin":7099,"position":3},"title":"18 of 365: Common fate #design principle","author":"lemsy","date":"2014-01-19","format":false,"excerpt":"Common fate is another of the gestalt principles, and states that objects that are closer to each other or grouped in some way comparative to the overall set seem to be together, on a common path, or associated more closely than other design elements. In this illustration, I started with\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"18 of 365 - Common fate design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6868,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/26\/26-365-control-design-principle\/","url_meta":{"origin":7099,"position":4},"title":"26 of 365: Control #design principle","author":"lemsy","date":"2014-01-26","format":false,"excerpt":"Good control design in a system allows for the ease of use for new users (beginners) or complex, customizable use by seasoned users (experts). \u00a0A new or inexperienced user of a system will benefit from fewer options, and a simple interface, where an expert user benefits from a customizable, flexible\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"26 of 365 - Control design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/26-of-365-Control-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/26-of-365-Control-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/26-of-365-Control-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/26-of-365-Control-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6922,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/30\/defensible-space-design-principle\/","url_meta":{"origin":7099,"position":5},"title":"29 of 365: Defensible Space design principle","author":"lemsy","date":"2014-01-30","format":false,"excerpt":"Defensible space is a theory about the way that spaces (often collective residences) are arranged considering the environmental variables like Territoriality, Surveillance, and Symbolic Barriers. It is generally applied to environments for reducing crimes. Territoriality is marking a space as an owned and maintained space, such as sign on a\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"29 of 365 - Defensible space design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/29-of-365-Defensible-space-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/29-of-365-Defensible-space-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/29-of-365-Defensible-space-design-principle.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/29-of-365-Defensible-space-design-principle.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/7099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=7099"}],"version-history":[{"count":4,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/7099\/revisions"}],"predecessor-version":[{"id":46666,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/7099\/revisions\/46666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media\/7100"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=7099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=7099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=7099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}