{"id":6836,"date":"2014-01-24T21:35:42","date_gmt":"2014-01-25T02:35:42","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=6836"},"modified":"2020-07-11T13:37:17","modified_gmt":"2020-07-11T17:37:17","slug":"24-365-contour-bias-design-principle","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/01\/24\/24-365-contour-bias-design-principle\/","title":{"rendered":"24 of 365: Contour Bias #design principle"},"content":{"rendered":"<div id=\"attachment_6837\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6837\" data-attachment-id=\"6837\" data-permalink=\"https:\/\/lemasney.com\/consulting\/2014\/01\/24\/24-365-contour-bias-design-principle\/24-of-365-contour-bias-design-principle\/\" data-orig-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&amp;ssl=1\" data-orig-size=\"1000,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"24 of 365 &amp;#8211; Contour bias design principle by John LeMasney via lemasney.com\" data-image-description=\"&lt;p&gt;24 of 365 &amp;#8211; Contour bias design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;24 of 365 &amp;#8211; Contour bias design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&amp;ssl=1\" class=\"size-full wp-image-6837\" alt=\"24 of 365 - Contour bias design principle by John LeMasney via lemasney.com\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?resize=1000%2C667&#038;ssl=1\" width=\"1000\" height=\"667\" srcset=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?resize=500%2C333&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-6837\" class=\"wp-caption-text\">24 of 365 &#8211; Contour bias design principle by John LeMasney via lemasney.com<\/p><\/div>\n<p>Contour Bias is a well-studied theory that shows that humans prefer\u00a0rounded objects and choices over angled ones. The more angled, the more that human brains reacted with activity in the brain associated with fear and flight. The studies also made sure to remove objects that might normally have a fear based reaction, such as knives.<\/p>\n<p>In this illustration, I show rounded objects\u00a0and the same objects modified to have a more angular form. According to theory, you should be more attracted to, or choose, the more rounded form.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/23\/23-365-constraint-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/241851249_80_80.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/23\/23-365-constraint-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">23 of 365: Constraint #design principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/06\/6-365-anthropomorphic-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/236502285_80_802.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/06\/6-365-anthropomorphic-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 of 365: Anthropomorphic #design #principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/10\/10-365-baby-face-bias-design-design-principles\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/237906028_80_80.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/10\/10-365-baby-face-bias-design-design-principles\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 of 365: Baby face bias #design #design-principles<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/18-365-common-fate-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/240439636_80_803.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/18-365-common-fate-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">18 of 365: Common fate #design principle<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contour Bias is a well-studied theory that shows that humans prefer\u00a0rounded objects and choices over angled ones. The more angled, the more that human brains reacted with activity in the brain associated with fear and flight. The studies also made sure to remove objects that might normally have a fear based reaction, such as knives. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3,7,18,3659,1128,3653,3654,21,29,31,32,5],"tags":[244,3870],"class_list":{"0":"post-6836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-consulting","9":"category-cv","10":"category-design-principles","11":"category-illustration","12":"category-insights","13":"category-portfolio","14":"category-professional-activities","15":"category-research-interests","16":"category-teaching","17":"category-teaching-experience","18":"category-technology","19":"tag-design","20":"tag-john-lemasney","21":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1Mg","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":6880,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/27\/27-365-convergence-design-principle\/","url_meta":{"origin":6836,"position":0},"title":"27 of 365: Convergence design principle","author":"lemsy","date":"2014-01-27","format":false,"excerpt":"\"Natural or human-made systems that best approximate optimal strategies\u00a0afforded by the environment tend to be successful, while systems exhibiting lesser\u00a0approximations tend to become extinct. This process results in the convergence\u00a0of form and function over time. The degree of convergence in an environment\u00a0indicates its stability and receptivity to different kinds of\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"27 of 365 - Convergence design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/27-of-365-Convergence-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/27-of-365-Convergence-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/27-of-365-Convergence-design-principle.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/27-of-365-Convergence-design-principle.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6868,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/26\/26-365-control-design-principle\/","url_meta":{"origin":6836,"position":1},"title":"26 of 365: Control #design principle","author":"lemsy","date":"2014-01-26","format":false,"excerpt":"Good control design in a system allows for the ease of use for new users (beginners) or complex, customizable use by seasoned users (experts). \u00a0A new or inexperienced user of a system will benefit from fewer options, and a simple interface, where an expert user benefits from a customizable, flexible\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"26 of 365 - Control design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/26-of-365-Control-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/26-of-365-Control-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/26-of-365-Control-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/26-of-365-Control-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6265,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/09\/9-365-attractiveness-bias-design-principle\/","url_meta":{"origin":6836,"position":2},"title":"9 of 365: Attractiveness bias #design #principle","author":"lemsy","date":"2014-01-09","format":false,"excerpt":"Attractiveness bias is a design principle that allows designers to act upon noted preferences in humans for (typically) other humans who seem to be whole, symmetrical, appear genetically and otherwise healthy, and nutritionally sound. A commonly cited example for attractiveness bias is the televised debate between Nixon and Kennedy, where\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"9 of 365 - attractiveness bias design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6718,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/11\/11-365-biophilia-effect-design-design-principle\/","url_meta":{"origin":6836,"position":3},"title":"11 of 365: Biophilia effect #design #design-principle","author":"lemsy","date":"2014-01-11","format":false,"excerpt":"The biophilia effect is the idea that when we are placed in environments that contain or seem to contain nature, we are more likely to be able to heal physically and emotionally, think more creatively, and generally function better. In environments where these outcomes are intended, it is preferable to\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"11 of 365 - Biophilia effect design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/11-of-365-Biophilia-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/11-of-365-Biophilia-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/11-of-365-Biophilia-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/11-of-365-Biophilia-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6268,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/10\/10-365-baby-face-bias-design-design-principles\/","url_meta":{"origin":6836,"position":4},"title":"10 of 365: Baby face bias #design #design-principles","author":"lemsy","date":"2014-01-10","format":false,"excerpt":"Baby face bias is a design principle in which designers use the generalized human interpretation of baby-faced features (such as large eyes, round head, small nose and mouth) to represent and codify naivet\u00e9, innocence and kindness. By emphasizing or exaggerating baby like features in faces, a design can evoke a\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"10 of 365 - babyface bias by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/10-of-365-babyface-bias.png?fit=631%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/10-of-365-babyface-bias.png?fit=631%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/10-of-365-babyface-bias.png?fit=631%2C1200&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":6,"url":"https:\/\/lemasney.com\/consulting\/2009\/12\/23\/20091222\/","url_meta":{"origin":6836,"position":5},"title":"1 of 365: A Dali based happy face #dali #dada","author":"lemsy","date":"2009-12-23","format":false,"excerpt":"I was inspired to make a happy face that looked just a little like Salvador Dali. I used Inkscape's Shape tool for the face, object to path for flexibility, and Pencil tool set to 50% smoothing with Triangle shape settings for the hair, and the spiro path effect to give\u2026","rel":"","context":"In &quot;portfolio&quot;","block_context":{"text":"portfolio","link":"https:\/\/lemasney.com\/consulting\/category\/portfolio\/"},"img":{"alt_text":"A happy face dedicated to Dali by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2009\/12\/20091222.png?fit=1200%2C854&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2009\/12\/20091222.png?fit=1200%2C854&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2009\/12\/20091222.png?fit=1200%2C854&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2009\/12\/20091222.png?fit=1200%2C854&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2009\/12\/20091222.png?fit=1200%2C854&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=6836"}],"version-history":[{"count":3,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6836\/revisions"}],"predecessor-version":[{"id":44862,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6836\/revisions\/44862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media\/6837"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=6836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=6836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=6836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}