{"id":6799,"date":"2014-01-22T11:59:19","date_gmt":"2014-01-22T16:59:19","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=6799"},"modified":"2020-07-11T13:37:55","modified_gmt":"2020-07-11T17:37:55","slug":"22-365-constancy-design-principle","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/01\/22\/22-365-constancy-design-principle\/","title":{"rendered":"22 of 365: Constancy #design principle"},"content":{"rendered":"<div id=\"attachment_6800\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6800\" data-attachment-id=\"6800\" data-permalink=\"https:\/\/lemasney.com\/consulting\/2014\/01\/22\/22-365-constancy-design-principle\/22-of-365-constancy-design-principle\/\" data-orig-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&amp;ssl=1\" data-orig-size=\"1000,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"22 of 365 &amp;#8211; Constancy design principle by John LeMasney via lemasney.com\" data-image-description=\"&lt;p&gt;22 of 365 &amp;#8211; Constancy design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;22 of 365 &amp;#8211; Constancy design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&amp;ssl=1\" class=\"size-full wp-image-6800\" alt=\"22 of 365 - Constancy design principle by John LeMasney via lemasney.com\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?resize=1000%2C667&#038;ssl=1\" width=\"1000\" height=\"667\" srcset=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?resize=500%2C333&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-6800\" class=\"wp-caption-text\">22 of 365 &#8211; Constancy design principle by John LeMasney via lemasney.com<\/p><\/div>\n<p>Constancy is the idea that we see a particular object in the size, color, shape, feel, and other senses that we expect. We always see humans, for instance, in the same way. We expect that they will be 6 foot tall or less, and see multiple humans in that context. If we introduce comparative objects that we recognize the size of, it will alter our perception of scale.<\/p>\n<p>In this illustration, I decided to alter the relative size of human silhouettes to expand the depth of the piece.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/06\/6-365-anthropomorphic-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/236502285_80_801.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/06\/6-365-anthropomorphic-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 of 365: Anthropomorphic #design #principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/18-365-common-fate-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/240439636_80_801.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/18-365-common-fate-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">18 of 365: Common fate #design principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/20\/20-365-confirmation-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/240695306_80_801.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/20\/20-365-confirmation-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">20 of 365: Confirmation #design principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/15\/15-365-closure-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/239184579_80_80.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/15\/15-365-closure-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">15 of 365: Closure #design #principle<\/a><\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Constancy is the idea that we see a particular object in the size, color, shape, feel, and other senses that we expect. We always see humans, for instance, in the same way. We expect that they will be 6 foot tall or less, and see multiple humans in that context. If we introduce comparative objects [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,7,18,3659,1128,3653,17,3654,21,23,29,32],"tags":[244,3870],"class_list":{"0":"post-6799","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-consulting","9":"category-cv","10":"category-design-principles","11":"category-illustration","12":"category-insights","13":"category-photography","14":"category-portfolio","15":"category-professional-activities","16":"category-professional-experience","17":"category-research-interests","18":"category-teaching-experience","19":"tag-design","20":"tag-john-lemasney","21":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1LF","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":7186,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/06\/37-365-expectation-effect-design-principle\/","url_meta":{"origin":6799,"position":0},"title":"37 of 365: Expectation Effect design principle","author":"lemsy","date":"2014-02-06","format":false,"excerpt":"37 of 365 - expectation effect by John LeMasney via lemasney.com Expectation effect is when the personal expectations of a user affects their perception and behavior. Examples are everywhere. Advertising uses the expectation effect to convince people that their claims will work, even when there is no evidence of it.\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"37 of 365 - expectation effect by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/37-of-365-expectation-effect-by-John-LeMasney-via-lemasney.com_.png?fit=507%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6809,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/23\/23-365-constraint-design-principle\/","url_meta":{"origin":6799,"position":1},"title":"23 of 365: Constraint #design principle","author":"lemsy","date":"2014-01-23","format":false,"excerpt":"Constraint is built into systems to allow limits to negative actions a user might otherwise take in that system. In mechanical systems where too much power, volume, or other resources could be over-applied, constraints prevent the user from doing so. We also can be psychologically or physically constrained from entering\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"23 of 365 - Constraint design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/23-of-365-Constraint-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/23-of-365-Constraint-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/23-of-365-Constraint-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/23-of-365-Constraint-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6858,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/26\/25-365-theres-little-carlton-banks-us\/","url_meta":{"origin":6799,"position":2},"title":"25 of 365: There&#8217;s a little Carlton Banks in all of us.","author":"lemsy","date":"2014-01-26","format":false,"excerpt":"So, I decided to break with the design principles and do something kind of fun today. My friend Justin Hoenke, a fabulous librarian and one of my favorite humans ever, posted the selfie you see in the first quadrant. 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A commonly cited example for attractiveness bias is the televised debate between Nixon and Kennedy, where\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"9 of 365 - attractiveness bias design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6836,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/24\/24-365-contour-bias-design-principle\/","url_meta":{"origin":6799,"position":4},"title":"24 of 365: Contour Bias #design principle","author":"lemsy","date":"2014-01-24","format":false,"excerpt":"Contour Bias is a well-studied theory that shows that humans prefer\u00a0rounded objects and choices over angled ones. The more angled, the more that human brains reacted with activity in the brain associated with fear and flight. The studies also made sure to remove objects that might normally have a fear\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"24 of 365 - Contour bias design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6750,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/15\/15-365-closure-design-principle\/","url_meta":{"origin":6799,"position":5},"title":"15 of 365: Closure #design #principle","author":"lemsy","date":"2014-01-15","format":false,"excerpt":"Closure is part of a set of design principles called the Gestalt principles of perception. 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