{"id":6787,"date":"2014-01-21T12:19:48","date_gmt":"2014-01-21T17:19:48","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=6787"},"modified":"2020-07-11T13:37:55","modified_gmt":"2020-07-11T17:37:55","slug":"21-365-consistency-design-principle","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/01\/21\/21-365-consistency-design-principle\/","title":{"rendered":"21 of 365: Consistency #design principle"},"content":{"rendered":"<div id=\"attachment_6788\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/21-of-365-Consistency-design-principle.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6788\" data-attachment-id=\"6788\" data-permalink=\"https:\/\/lemasney.com\/consulting\/2014\/01\/21\/21-365-consistency-design-principle\/21-of-365-consistency-design-principle\/\" data-orig-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/21-of-365-Consistency-design-principle.png?fit=1000%2C667&amp;ssl=1\" data-orig-size=\"1000,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"21 of 365 &amp;#8211; Consistency design principle by John LeMasney via lemasney.com\" data-image-description=\"&lt;p&gt;21 of 365 &amp;#8211; Consistency design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;21 of 365 &amp;#8211; Consistency design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/21-of-365-Consistency-design-principle.png?fit=1000%2C667&amp;ssl=1\" class=\"size-full wp-image-6788\" alt=\"21 of 365 - Consistency design principle by John LeMasney via lemasney.com\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/21-of-365-Consistency-design-principle.png?resize=1000%2C667&#038;ssl=1\" width=\"1000\" height=\"667\" srcset=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/21-of-365-Consistency-design-principle.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/21-of-365-Consistency-design-principle.png?resize=500%2C333&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-6788\" class=\"wp-caption-text\">21 of 365 &#8211; Consistency design principle by John LeMasney via lemasney.com<\/p><\/div>\n<p>Consistency is important in design because it allows you to create the same quality of experience across pages (such as the use of grids in magazines), spaces (the common layout of department stores of a chain), objects (the dashboard of a car), buttons (standardized web browser dialogs), or other design elements. It allows for recognizance in the sense that very particular colors (Facebook blue), fonts (Marlboro font), layouts (Target stores), or uniforms (Best Buy blue and khaki) will breed familiarity and comfort despite a difference in place, space, or format.<\/p>\n<p>In this illustration I used the Burger King logo as a basis for a genre called ad-busting, where the highly recognized brand becomes a vehicle for a countermeasure to the brand, in this case, Coronary King, associating the mostly high fat foods sold at Burger King with coronary disease.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/20\/20-365-confirmation-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/240695306_80_80.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/20\/20-365-confirmation-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">20 of 365: Confirmation #design principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/18-365-common-fate-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/240439636_80_80.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/18-365-common-fate-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">18 of 365: Common fate #design principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/06\/6-365-anthropomorphic-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/236502285_80_80.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/06\/6-365-anthropomorphic-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 of 365: Anthropomorphic #design #principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/13\/13-365-chunking-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"padding: 0; margin: 0; border: 0; display: block; width: 80px; max-width: 100%;\" alt=\"\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/238698218_80_80.jpg?w=1170&#038;ssl=1\" \/><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/13\/13-365-chunking-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">13 of 365: Chunking #design #principle<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consistency is important in design because it allows you to create the same quality of experience across pages (such as the use of grids in magazines), spaces (the common layout of department stores of a chain), objects (the dashboard of a car), buttons (standardized web browser dialogs), or other design elements. It allows for recognizance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,7,18,3659,1128,3653,16,3654,21,23,29,31],"tags":[244,365,3870],"class_list":{"0":"post-6787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-consulting","9":"category-cv","10":"category-design-principles","11":"category-illustration","12":"category-insights","13":"category-libraries","14":"category-portfolio","15":"category-professional-activities","16":"category-professional-experience","17":"category-research-interests","18":"category-teaching","19":"tag-design","20":"tag-graphics","21":"tag-john-lemasney","22":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/21-of-365-Consistency-design-principle.png?fit=1000%2C667&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1Lt","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":6809,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/23\/23-365-constraint-design-principle\/","url_meta":{"origin":6787,"position":0},"title":"23 of 365: Constraint #design principle","author":"lemsy","date":"2014-01-23","format":false,"excerpt":"Constraint is built into systems to allow limits to negative actions a user might otherwise take in that system. In mechanical systems where too much power, volume, or other resources could be over-applied, constraints prevent the user from doing so. We also can be psychologically or physically constrained from entering\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"23 of 365 - Constraint design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/23-of-365-Constraint-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/23-of-365-Constraint-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/23-of-365-Constraint-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/23-of-365-Constraint-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6922,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/30\/defensible-space-design-principle\/","url_meta":{"origin":6787,"position":1},"title":"29 of 365: Defensible Space design principle","author":"lemsy","date":"2014-01-30","format":false,"excerpt":"Defensible space is a theory about the way that spaces (often collective residences) are arranged considering the environmental variables like Territoriality, Surveillance, and Symbolic Barriers. It is generally applied to environments for reducing crimes. Territoriality is marking a space as an owned and maintained space, such as sign on a\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"29 of 365 - Defensible space design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/29-of-365-Defensible-space-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/29-of-365-Defensible-space-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/29-of-365-Defensible-space-design-principle.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/29-of-365-Defensible-space-design-principle.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6868,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/26\/26-365-control-design-principle\/","url_meta":{"origin":6787,"position":2},"title":"26 of 365: Control #design principle","author":"lemsy","date":"2014-01-26","format":false,"excerpt":"Good control design in a system allows for the ease of use for new users (beginners) or complex, customizable use by seasoned users (experts). \u00a0A new or inexperienced user of a system will benefit from fewer options, and a simple interface, where an expert user benefits from a customizable, flexible\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"26 of 365 - Control design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/26-of-365-Control-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/26-of-365-Control-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/26-of-365-Control-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/26-of-365-Control-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6768,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/18\/17-365-color-design-principle\/","url_meta":{"origin":6787,"position":3},"title":"17 of 365: Color #design principle","author":"lemsy","date":"2014-01-18","format":false,"excerpt":"Color is an incredibly rich and deep topic for design, but color theory has been established to make working with color as a designer easier. One misconception about color is that color is equated with emotion, e.g. blue=trust or yellow = fear. Blue used in context can evoke trust, but\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"17 of 365 - Color design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/17-of-365-Color-design-principle.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/17-of-365-Color-design-principle.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/17-of-365-Color-design-principle.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/17-of-365-Color-design-principle.png?resize=700%2C400 2x"},"classes":[]},{"id":6265,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/09\/9-365-attractiveness-bias-design-principle\/","url_meta":{"origin":6787,"position":4},"title":"9 of 365: Attractiveness bias #design #principle","author":"lemsy","date":"2014-01-09","format":false,"excerpt":"Attractiveness bias is a design principle that allows designers to act upon noted preferences in humans for (typically) other humans who seem to be whole, symmetrical, appear genetically and otherwise healthy, and nutritionally sound. A commonly cited example for attractiveness bias is the televised debate between Nixon and Kennedy, where\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"9 of 365 - attractiveness bias design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6799,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/22\/22-365-constancy-design-principle\/","url_meta":{"origin":6787,"position":5},"title":"22 of 365: Constancy #design principle","author":"lemsy","date":"2014-01-22","format":false,"excerpt":"Constancy is the idea that we see a particular object in the size, color, shape, feel, and other senses that we expect. We always see humans, for instance, in the same way. We expect that they will be 6 foot tall or less, and see multiple humans in that context.\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"22 of 365 - Constancy design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=6787"}],"version-history":[{"count":3,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6787\/revisions"}],"predecessor-version":[{"id":44965,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6787\/revisions\/44965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media\/6788"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=6787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=6787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=6787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}