{"id":6780,"date":"2014-01-20T14:00:25","date_gmt":"2014-01-20T19:00:25","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=6780"},"modified":"2020-07-11T13:36:03","modified_gmt":"2020-07-11T17:36:03","slug":"earlier-today-personal-organizational-branding-rossmoor-computer-club","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/01\/20\/earlier-today-personal-organizational-branding-rossmoor-computer-club\/","title":{"rendered":"Earlier today: Personal and Organizational branding at Rossmoor Computer Club"},"content":{"rendered":"<div id=\"attachment_4603\" style=\"width: 510px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/08\/brand-is-not-a-logo1-500x386.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4603\" data-attachment-id=\"4603\" data-permalink=\"https:\/\/lemasney.com\/consulting\/2014\/01\/20\/earlier-today-personal-organizational-branding-rossmoor-computer-club\/brand-is-not-a-logo1-500x386\/\" data-orig-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/08\/brand-is-not-a-logo1-500x386.png?fit=500%2C386&amp;ssl=1\" data-orig-size=\"500,386\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Brand is not a logo by John LeMasney via lemasney.com\" data-image-description=\"&lt;p&gt;Brand is not a logo by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Brand is not a logo by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/08\/brand-is-not-a-logo1-500x386.png?fit=500%2C386&amp;ssl=1\" class=\"size-full wp-image-4603\" alt=\"Brand is not a logo by John LeMasney via lemasney.com\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/08\/brand-is-not-a-logo1.png?resize=500%2C386&#038;ssl=1\" width=\"500\" height=\"386\" \/><\/a><p id=\"caption-attachment-4603\" class=\"wp-caption-text\">Brand is not a logo by John LeMasney via lemasney.com<\/p><\/div>\n<p>Today, I had the pleasure of a return visit to Rossmoor, a gated community near Monroe, NJ. In the past I&#8217;ve talked about the Chromebook, Social Media, and graphic design at this 55 plus Computer Users Group, but today I talked about something more akin to Psychology or Business meetups than computer groups: Organizational and personal branding. I was a bit worried about how it would be received because I have only given the talk to more brand minded groups, but figured that if I really believe that brand is universal, which I do, that the talk would be appropriate.<\/p>\n<p>It was received very well. The people there talked about their communication methods, their platforms, their keywords, and discovered their brand. We discussed abstraction and concretia in branding, such as the idea of loving as a keyword versus technology as a keyword. We talked about how everyday meetups and conversations are opportunities for branding, and that even though not everyone is familiar with their brand, that everyone has one and that it is beneficial to become familiar with it, shape it, and strengthen it.<\/p>\n<p>Thanks very much to Rossmoor, Paul, and Gano for the kind reception, patient ear, and engaged responses.<\/p>\n<p>The link to my presentation is here:<\/p>\n<p><a title=\"Organizational and personal branding presentation\" href=\"https:\/\/docs.google.com\/presentation\/d\/1VR3uWDW0zpbJUrT0YfJtleB4-e7qOnj6Qj-39mIKyok\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/docs.google.com\/presentation\/d\/1VR3uWDW0zpbJUrT0YfJtleB4-e7qOnj6Qj-39mIKyok\/edit?usp=sharing<\/a><\/p>\n<p>&nbsp;<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/12\/17\/used-believe-john-lemasney-via-lemasney-com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/12\/17\/used-believe-john-lemasney-via-lemasney-com\/\" target=\"_blank\" rel=\"noopener noreferrer\">I used to believe by John LeMasney via lemasney.com<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/19-365-comparison-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/19-365-comparison-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">19 of 365: Comparison #design principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/12\/20\/double-exposure-newspaper-john-lemasney-via-lemasney-com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/12\/20\/double-exposure-newspaper-john-lemasney-via-lemasney-com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Double exposure with newspaper by John LeMasney via lemasney.com<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/12\/18\/firefox-atari-2600-game-cartridge-john-lemasney-via-lemasney-com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/12\/18\/firefox-atari-2600-game-cartridge-john-lemasney-via-lemasney-com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Firefox Atari 2600 game cartridge by John LeMasney via lemasney.com<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today, I had the pleasure of a return visit to Rossmoor, a gated community near Monroe, NJ. In the past I&#8217;ve talked about the Chromebook, Social Media, and graphic design at this 55 plus Computer Users Group, but today I talked about something more akin to Psychology or Business meetups than computer groups: Organizational and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,19,7,18,3653,21,23,27,29,31,32,36],"tags":[124,244,363,3870,562,756],"class_list":{"0":"post-6780","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-classes-presentations","9":"category-consulting","10":"category-cv","11":"category-insights","12":"category-professional-activities","13":"category-professional-experience","14":"category-references","15":"category-research-interests","16":"category-teaching","17":"category-teaching-experience","18":"category-workshops","19":"tag-brand","20":"tag-design","21":"tag-graphic-design","22":"tag-john-lemasney","23":"tag-new-jersey","24":"tag-social-media","25":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/08\/brand-is-not-a-logo1-500x386.png?fit=500%2C386&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1Lm","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":4834,"url":"https:\/\/lemasney.com\/consulting\/2013\/10\/12\/talk-personal-branding-accepted-trenton-computer-festival-2014\/","url_meta":{"origin":6780,"position":0},"title":"Talk on Personal Branding accepted for Trenton Computer Festival 2014","author":"lemsy","date":"2013-10-12","format":false,"excerpt":"Company\/Organization Affiliation LeMasney Consulting Title of Talk or Forum Discovering your personal brand Talk or Forum abstract (135 words max) In this talk, technology and design consultant John LeMasney will discuss the key ways in which you can determine, shape, and reinforce your personal brand. Personal brand is the reason\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"presenter by John LeMasney via 365sketches.org","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/08\/201109111-500x309.png?fit=500%2C309&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":710,"url":"https:\/\/lemasney.com\/consulting\/2010\/04\/19\/rossmoor-cc-presents-an-introduction-to-social-networks\/","url_meta":{"origin":6780,"position":1},"title":"Rossmoor CC Presents: An introduction to Social Networks","author":"lemsy","date":"2010-04-19","format":false,"excerpt":"Image via Wikipedia Venue: Rossmoor Community Computer Club Abstract: In this presentation, I will present the broad concepts shared in various social networks, how they can be used, why they should be used, and some concerns that people have with them. Presentation: https:\/\/docs.google.com\/presentation\/d\/1MGHy2cSujK3xqMHjjPxv9TTLW6mi1Nb8wbOcVx-gQg8\/edit?usp=sharing Press release: \" Today hundreds of million\u2026","rel":"","context":"In &quot;research interests&quot;","block_context":{"text":"research interests","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/research-interests\/"},"img":{"alt_text":"A social network diagram","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/04\/300px-Sna_large.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":839,"url":"https:\/\/lemasney.com\/consulting\/2010\/06\/01\/ewing-clc-presents-an-introduction-to-social-networks\/","url_meta":{"origin":6780,"position":2},"title":"Ewing CLC presents: An Introduction to Social Networks","author":"lemsy","date":"2010-06-01","format":false,"excerpt":"Image by lemasney via Flickr Venue: Ewing Computer Learning Center Abstract: In this presentation, I will present the broad concepts shared in various social networks, how they can be used, why they should be used, and some concerns that people have with them. Presentation: https:\/\/docs.google.com\/presentation\/d\/1MGHy2cSujK3xqMHjjPxv9TTLW6mi1Nb8wbOcVx-gQg8\/edit?usp=sharing Press release: \"\"\u201cAn Introduction to\u2026","rel":"","context":"In &quot;professional activities&quot;","block_context":{"text":"professional activities","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-activities\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":466,"url":"https:\/\/lemasney.com\/consulting\/2013\/04\/04\/on-the-space-between-art-and-design-5-differences-for-me\/","url_meta":{"origin":6780,"position":3},"title":"On the Space between Art and Design: 5 differences for me.","author":"lemsy","date":"2013-04-04","format":false,"excerpt":"This article describes 5 differences I have found between my fine arts work and my design work.","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"on the space between art and design cc-by lemasney","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/04\/on-the-space-between-art-and-design-cc-by-lemasney.png?fit=1000%2C500&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/04\/on-the-space-between-art-and-design-cc-by-lemasney.png?fit=1000%2C500&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/04\/on-the-space-between-art-and-design-cc-by-lemasney.png?fit=1000%2C500&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/04\/on-the-space-between-art-and-design-cc-by-lemasney.png?fit=1000%2C500&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":695,"url":"https:\/\/lemasney.com\/consulting\/2009\/06\/15\/why-firefox\/","url_meta":{"origin":6780,"position":4},"title":"Why Firefox?","author":"lemsy","date":"2009-06-15","format":false,"excerpt":"Image via CrunchBase Event: Why Firefox? at Rossmoor Computer Club Date: Monday, June 15th at 9:30 am-11:00 am. Venue: Rossmoor Community Center, Monroe, NJ Abstract: Firefox is an open source web browser. I'll be discussing the benefits of its features such as personal bookmarks and history, security & privacy, customization,\u2026","rel":"","context":"In &quot;research interests&quot;","block_context":{"text":"research interests","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/research-interests\/"},"img":{"alt_text":"Image representing Firefox as depicted in Crun...","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2009\/06\/13109v1-max-450x450.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4815,"url":"https:\/\/lemasney.com\/consulting\/2013\/10\/11\/library-branding-gclstaffday\/","url_meta":{"origin":6780,"position":5},"title":"On Library Branding #gclstaffday","author":"lemsy","date":"2013-10-11","format":false,"excerpt":"I had a genuinely fantastic time meeting new friends and discussing social media, libraries, branding, and mobile devices today at Gloucester County Library's staff day retreat. Melissa Brisbin was kind enough to cover the breakouts on mobile devices, Brian at GCL took on the Facebook breakouts, and I did the\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/10\/5747682450_4e4e2ed91d.jpg?fit=386%2C500&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=6780"}],"version-history":[{"count":6,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6780\/revisions"}],"predecessor-version":[{"id":44769,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6780\/revisions\/44769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media\/4603"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=6780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=6780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=6780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}