{"id":6768,"date":"2014-01-18T15:52:44","date_gmt":"2014-01-18T20:52:44","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=6768"},"modified":"2020-07-11T16:30:13","modified_gmt":"2020-07-11T20:30:13","slug":"17-365-color-design-principle","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/01\/18\/17-365-color-design-principle\/","title":{"rendered":"17 of 365: Color #design principle"},"content":{"rendered":"<div id=\"attachment_6769\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/17-of-365-Color-design-principle.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6769\" data-attachment-id=\"6769\" data-permalink=\"https:\/\/lemasney.com\/consulting\/2014\/01\/18\/17-365-color-design-principle\/17-of-365-color-design-principle\/\" data-orig-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/17-of-365-Color-design-principle.png?fit=1000%2C667&amp;ssl=1\" data-orig-size=\"1000,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"17 of 365 &amp;#8211; Color design principle by John LeMasney via lemasney.com\" data-image-description=\"&lt;p&gt;17 of 365 &amp;#8211; Color design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;17 of 365 &amp;#8211; Color design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/17-of-365-Color-design-principle.png?fit=1000%2C667&amp;ssl=1\" class=\"size-full wp-image-6769\" alt=\"17 of 365 - Color design principle by John LeMasney via lemasney.com\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/17-of-365-Color-design-principle.png?resize=1000%2C667&#038;ssl=1\" width=\"1000\" height=\"667\" srcset=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/17-of-365-Color-design-principle.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/17-of-365-Color-design-principle.png?resize=500%2C333&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-6769\" class=\"wp-caption-text\">17 of 365 &#8211; Color design principle by John LeMasney via lemasney.com<\/p><\/div>\n<p>Color is an incredibly rich and deep topic for design, but <a class=\"zem_slink\" title=\"Color theory\" href=\"https:\/\/en.wikipedia.org\/wiki\/Color_theory\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">color theory<\/a> has been established to make working with color as a designer easier. One misconception about color is that color is equated with emotion, e.g. blue=trust or yellow = fear. Blue used in context can evoke trust, but in and of itself, it does not have emotional predetermination. However, rules exist for easy use of color, such as 5 colors or less in a design, matching colors with their compliment (the color across from it on a <a class=\"zem_slink\" title=\"Color wheel\" href=\"https:\/\/en.wikipedia.org\/wiki\/Color_wheel\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">color wheel<\/a>) or adjacent color (the color next to it on the color wheel). Also, tints, opacity, and intensity can all affect the look and feel of a design. Darker tints, for example, can evoke solemnity and seriousness.<\/p>\n<p>In this illustration, I wanted to introduce the idea of <a class=\"zem_slink\" title=\"Complementary colors\" href=\"https:\/\/en.wikipedia.org\/wiki\/Complementary_colors\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">complimentary color<\/a> and the effect of tinting and darkening colors for effect.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Color is an incredibly rich and deep topic for design, but color theory has been established to make working with color as a designer easier. One misconception about color is that color is equated with emotion, e.g. blue=trust or yellow = fear. Blue used in context can evoke trust, but in and of itself, it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,7,18,3659,1128,3653,3654,21,29,32],"tags":[195,244,1682,3870],"class_list":{"0":"post-6768","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"category-consulting","8":"category-cv","9":"category-design-principles","10":"category-illustration","11":"category-insights","12":"category-portfolio","13":"category-professional-activities","14":"category-research-interests","15":"category-teaching-experience","16":"tag-color","17":"tag-design","18":"tag-emotion","19":"tag-john-lemasney","20":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1La","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":6777,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/19-365-comparison-design-principle\/","url_meta":{"origin":6768,"position":0},"title":"19 of 365: Comparison #design principle","author":"lemsy","date":"2014-01-19","format":false,"excerpt":"Comparison as a design principle takes into account the effect of illustration of differences in a controlled system. Comparison is most effective when it is benchmarked against standard systems, enforced by fact and citation, and when apples are compared to apples. It is easy but not recommended to create a\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"19 of 365 - Comparison design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/19-of-365-Comparison-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/19-of-365-Comparison-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/19-of-365-Comparison-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/19-of-365-Comparison-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6771,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/18-365-common-fate-design-principle\/","url_meta":{"origin":6768,"position":1},"title":"18 of 365: Common fate #design principle","author":"lemsy","date":"2014-01-19","format":false,"excerpt":"Common fate is another of the gestalt principles, and states that objects that are closer to each other or grouped in some way comparative to the overall set seem to be together, on a common path, or associated more closely than other design elements. In this illustration, I started with\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"18 of 365 - Common fate design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6782,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/20\/20-365-confirmation-design-principle\/","url_meta":{"origin":6768,"position":2},"title":"20 of 365: Confirmation #design principle","author":"lemsy","date":"2014-01-20","format":false,"excerpt":"Confirmation is necessary when you want to remind, warn, or make a user especially aware of the importance of a change or choice that they are about to make. Confirmation can happen in industrial design, such as when you have to confirm your intention to arm a device by lifting\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"20 of 365 - Confirmation design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/20-of-365-Confirmation-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/20-of-365-Confirmation-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/20-of-365-Confirmation-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/20-of-365-Confirmation-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7446,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/16\/47-365-design-principle\/","url_meta":{"origin":6768,"position":3},"title":"47 of 365: African landscape by John LeMasney via lemasney.com","author":"lemsy","date":"2014-02-16","format":false,"excerpt":"I decided to make a color study as a landscape. I think of it as a particularly African landscape. \u00a0 Related articles I used to believe by John LeMasney via lemasney.com 46 of 365: Factor of Safety design principle (Belt and Suspenders) 45 of 365: On the effortless work: Minimalism\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"47 of 365 - african landscape by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/47-of-365-african-landscape-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/47-of-365-african-landscape-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/47-of-365-african-landscape-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/47-of-365-african-landscape-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6799,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/22\/22-365-constancy-design-principle\/","url_meta":{"origin":6768,"position":4},"title":"22 of 365: Constancy #design principle","author":"lemsy","date":"2014-01-22","format":false,"excerpt":"Constancy is the idea that we see a particular object in the size, color, shape, feel, and other senses that we expect. We always see humans, for instance, in the same way. We expect that they will be 6 foot tall or less, and see multiple humans in that context.\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"22 of 365 - Constancy design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6942,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/31\/31-365-design-committee-design-principle\/","url_meta":{"origin":6768,"position":5},"title":"31 of 365: Design by Committee design principle","author":"lemsy","date":"2014-01-31","format":false,"excerpt":"There are times where design is best accomplished by a single, monolithic voice (design by dictator) and other times when it is best done by committee. In cases where stakeholder buy in is not necessary, the design parameters are exceptionally clear, or the scope and timing of the design are\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"31 of 365 - Design by committee design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/31-of-365-Design-by-committee-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/31-of-365-Design-by-committee-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/31-of-365-Design-by-committee-design-principle.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/31-of-365-Design-by-committee-design-principle.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=6768"}],"version-history":[{"count":5,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6768\/revisions"}],"predecessor-version":[{"id":46688,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6768\/revisions\/46688"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=6768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=6768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=6768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}