{"id":6765,"date":"2014-01-16T23:00:14","date_gmt":"2014-01-17T04:00:14","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=6765"},"modified":"2020-07-11T16:45:06","modified_gmt":"2020-07-11T20:45:06","slug":"16-365-cognitive-dissonance-design-principle","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/01\/16\/16-365-cognitive-dissonance-design-principle\/","title":{"rendered":"16 of 365: Cognitive Dissonance #design principle"},"content":{"rendered":"<div id=\"attachment_6766\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/16-of-365-Cognitive-dissonance-design-principle.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6766\" data-attachment-id=\"6766\" data-permalink=\"https:\/\/lemasney.com\/consulting\/2014\/01\/16\/16-365-cognitive-dissonance-design-principle\/16-of-365-cognitive-dissonance-design-principle\/\" data-orig-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/16-of-365-Cognitive-dissonance-design-principle.png?fit=1000%2C667&amp;ssl=1\" data-orig-size=\"1000,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"16 of 365 &amp;#8211; Cognitive dissonance design principle by John LeMasney via lemasney.com\" data-image-description=\"&lt;p&gt;16 of 365 &amp;#8211; Cognitive dissonance design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;16 of 365 &amp;#8211; Cognitive dissonance design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/16-of-365-Cognitive-dissonance-design-principle.png?fit=1000%2C667&amp;ssl=1\" class=\"size-full wp-image-6766\" alt=\"16 of 365 - Cognitive dissonance design principle by John LeMasney via lemasney.com\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/16-of-365-Cognitive-dissonance-design-principle.png?resize=1000%2C667&#038;ssl=1\" width=\"1000\" height=\"667\" srcset=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/16-of-365-Cognitive-dissonance-design-principle.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/16-of-365-Cognitive-dissonance-design-principle.png?resize=500%2C333&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-6766\" class=\"wp-caption-text\">16 of 365 &#8211; Cognitive dissonance design principle by John LeMasney via lemasney.com<\/p><\/div>\n<p>Cognitive Dissonance occurs when a statement or idea causes conflict or discomfort because there is a motivating part and a demotivating part of the idea. For instance, cognitive dissonance occurs when you want to leave or stop using a service because of the cost, but you will have to do a lot of work or lose features when you leave. If you&#8217;ve ever tried to leave your cable company, for instance, they may have tried to cause cognitive dissonance by offering free services if you stay.<\/p>\n<p>In this illustration, I repeat a statement that has caused plenty of cognitive dissonance, if you love me, you&#8217;ll do something that I&#8217;d like you to do that you&#8217;d rather not do. If the emotional connection with this person\u00a0is strong, you are more likely to act\u00a0to show that.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\">The Value of Mental Assimilation<\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"http:\/\/southweb.org\/lifewise\/cognitive-dissonance\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"http:\/\/southweb.org\/lifewise\/cognitive-dissonance\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cognitive Dissonance<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/suburbanbucolic.wordpress.com\/2014\/01\/06\/lets-talk-psychology-cognitive-dissonance\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/suburbanbucolic.wordpress.com\/2014\/01\/06\/lets-talk-psychology-cognitive-dissonance\/\" target=\"_blank\" rel=\"noopener noreferrer\">Let&#8217;s Talk Psychology: Cognitive Dissonance<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/15\/15-365-closure-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/15\/15-365-closure-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">15 of 365: Closure #design #principle<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cognitive Dissonance occurs when a statement or idea causes conflict or discomfort because there is a motivating part and a demotivating part of the idea. For instance, cognitive dissonance occurs when you want to leave or stop using a service because of the cost, but you will have to do a lot of work or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,7,18,3659,1128,3653,3654,23,29,32],"tags":[244,3870],"class_list":{"0":"post-6765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-consulting","9":"category-cv","10":"category-design-principles","11":"category-illustration","12":"category-insights","13":"category-portfolio","14":"category-professional-experience","15":"category-research-interests","16":"category-teaching-experience","17":"tag-design","18":"tag-john-lemasney","19":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/16-of-365-Cognitive-dissonance-design-principle.png?fit=1000%2C667&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1L7","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":6771,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/18-365-common-fate-design-principle\/","url_meta":{"origin":6765,"position":0},"title":"18 of 365: Common fate #design principle","author":"lemsy","date":"2014-01-19","format":false,"excerpt":"Common fate is another of the gestalt principles, and states that objects that are closer to each other or grouped in some way comparative to the overall set seem to be together, on a common path, or associated more closely than other design elements. In this illustration, I started with\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"18 of 365 - Common fate design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6732,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/12\/12-365-cathedral-effect-design-design-principle\/","url_meta":{"origin":6765,"position":1},"title":"12 of 365: Cathedral effect #design #design-principle","author":"lemsy","date":"2014-01-12","format":false,"excerpt":"There is research that suggests that people complete tasks differently in environments where there are notably high or notably low ceilings. In environments where the ceiling is not noticeably high or low, it did not have an effect. High ceilings tend to have a cognitive effect of opening up creative\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"12 of 365 - Cathedral effect design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/12-of-365-Cathedral-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/12-of-365-Cathedral-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/12-of-365-Cathedral-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/12-of-365-Cathedral-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6799,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/22\/22-365-constancy-design-principle\/","url_meta":{"origin":6765,"position":2},"title":"22 of 365: Constancy #design principle","author":"lemsy","date":"2014-01-22","format":false,"excerpt":"Constancy is the idea that we see a particular object in the size, color, shape, feel, and other senses that we expect. We always see humans, for instance, in the same way. We expect that they will be 6 foot tall or less, and see multiple humans in that context.\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"22 of 365 - Constancy design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/22-of-365-Constancy-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6782,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/20\/20-365-confirmation-design-principle\/","url_meta":{"origin":6765,"position":3},"title":"20 of 365: Confirmation #design principle","author":"lemsy","date":"2014-01-20","format":false,"excerpt":"Confirmation is necessary when you want to remind, warn, or make a user especially aware of the importance of a change or choice that they are about to make. Confirmation can happen in industrial design, such as when you have to confirm your intention to arm a device by lifting\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"20 of 365 - Confirmation design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/20-of-365-Confirmation-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/20-of-365-Confirmation-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/20-of-365-Confirmation-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/20-of-365-Confirmation-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6718,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/11\/11-365-biophilia-effect-design-design-principle\/","url_meta":{"origin":6765,"position":4},"title":"11 of 365: Biophilia effect #design #design-principle","author":"lemsy","date":"2014-01-11","format":false,"excerpt":"The biophilia effect is the idea that when we are placed in environments that contain or seem to contain nature, we are more likely to be able to heal physically and emotionally, think more creatively, and generally function better. In environments where these outcomes are intended, it is preferable to\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"11 of 365 - Biophilia effect design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/11-of-365-Biophilia-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/11-of-365-Biophilia-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/11-of-365-Biophilia-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/11-of-365-Biophilia-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6740,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/14\/14-365-classical-conditioning-design-principle\/","url_meta":{"origin":6765,"position":5},"title":"14 of 365: Classical conditioning #design #principle","author":"lemsy","date":"2014-01-14","format":false,"excerpt":"Classical conditioning is a method by which a subject, object, idea or action is associated with an emotional or bodily response in the mind of an observer. The most famous example of classical conditioning is Pavlov's dogs that began to salivate when their trainers arrived, even when food was not\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"14 of 365 - Classic conditioning design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/14-of-365-Classic-conditioning-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/14-of-365-Classic-conditioning-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/14-of-365-Classic-conditioning-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/14-of-365-Classic-conditioning-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=6765"}],"version-history":[{"count":8,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6765\/revisions"}],"predecessor-version":[{"id":47159,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6765\/revisions\/47159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media\/6766"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=6765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=6765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=6765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}