{"id":6735,"date":"2014-01-13T21:19:26","date_gmt":"2014-01-14T02:19:26","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=6735"},"modified":"2020-07-11T16:30:09","modified_gmt":"2020-07-11T20:30:09","slug":"13-365-chunking-design-principle","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/01\/13\/13-365-chunking-design-principle\/","title":{"rendered":"13 of 365: Chunking #design #principle"},"content":{"rendered":"<div id=\"attachment_6736\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/13-of-365-Chunking-design-principle.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6736\" data-attachment-id=\"6736\" data-permalink=\"https:\/\/lemasney.com\/consulting\/2014\/01\/13\/13-365-chunking-design-principle\/13-of-365-chunking-design-principle\/\" data-orig-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/13-of-365-Chunking-design-principle.png?fit=1000%2C667&amp;ssl=1\" data-orig-size=\"1000,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"13 of 365 &amp;#8211; Chunking design principle by John LeMasney via lemasney.com\" data-image-description=\"&lt;p&gt;13 of 365 &amp;#8211; Chunking design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;13 of 365 &amp;#8211; Chunking design principle by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/13-of-365-Chunking-design-principle.png?fit=1000%2C667&amp;ssl=1\" class=\"size-full wp-image-6736\" alt=\"13 of 365 - Chunking design principle by John LeMasney via lemasney.com\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/13-of-365-Chunking-design-principle.png?resize=1000%2C667&#038;ssl=1\" width=\"1000\" height=\"667\" srcset=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/13-of-365-Chunking-design-principle.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/13-of-365-Chunking-design-principle.png?resize=500%2C333&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-6736\" class=\"wp-caption-text\">13 of 365 &#8211; <a class=\"zem_slink\" title=\"Chunking (psychology)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Chunking_%28psychology%29\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">Chunking<\/a> design principle by John LeMasney via lemasney.com<\/p><\/div>\n<p>Chunking is a method by which you take ideas that need to be taught or remembered, and break them down into memorable, consumable chunks. Studies show that we have more difficulty remembering a list of ten words than two lists of five words each. The most effective chunking consists of four items, give or take one. It can be used to help remember numbers, ideas, and lots of other chunks.<\/p>\n<p>In this illustration, I decided to show that trying to convey a birthday, social security number, and phone number is more difficult as a single string, less difficult with chunk based formatting, and easier still with one idea per line.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/06\/6-365-anthropomorphic-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/06\/6-365-anthropomorphic-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 of 365: Anthropomorphic #design #principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/11\/11-365-biophilia-effect-design-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/11\/11-365-biophilia-effect-design-design-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">11 of 365: Biophilia effect #design #design-principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/08\/design-principle-area-alignment\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/08\/design-principle-area-alignment\/\" target=\"_blank\" rel=\"noopener noreferrer\">8 of 365: Area alignment #design #principle<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/10\/10-365-baby-face-bias-design-design-principles\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2014\/01\/10\/10-365-baby-face-bias-design-design-principles\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 of 365: Baby face bias #design #design-principles<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chunking is a method by which you take ideas that need to be taught or remembered, and break them down into memorable, consumable chunks. Studies show that we have more difficulty remembering a list of ten words than two lists of five words each. The most effective chunking consists of four items, give or take [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,7,18,3659,3654,23,29,31,32],"tags":[244,411,3870],"class_list":{"0":"post-6735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-consulting","9":"category-cv","10":"category-design-principles","11":"category-portfolio","12":"category-professional-experience","13":"category-research-interests","14":"category-teaching","15":"category-teaching-experience","16":"tag-design","17":"tag-inkscape","18":"tag-john-lemasney","19":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/13-of-365-Chunking-design-principle.png?fit=1000%2C667&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1KD","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":6771,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/19\/18-365-common-fate-design-principle\/","url_meta":{"origin":6735,"position":0},"title":"18 of 365: Common fate #design principle","author":"lemsy","date":"2014-01-19","format":false,"excerpt":"Common fate is another of the gestalt principles, and states that objects that are closer to each other or grouped in some way comparative to the overall set seem to be together, on a common path, or associated more closely than other design elements. In this illustration, I started with\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"18 of 365 - Common fate design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/18-of-365-Common-fate-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6750,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/15\/15-365-closure-design-principle\/","url_meta":{"origin":6735,"position":1},"title":"15 of 365: Closure #design #principle","author":"lemsy","date":"2014-01-15","format":false,"excerpt":"Closure is part of a set of design principles called the Gestalt principles of perception. Closure says that when we see a set of individual elements, we tend to put them together as a set in our mind. Humans fill in missing information to try to solve each shape as\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"15 of 365 - Closure design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/15-of-365-Closure-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/15-of-365-Closure-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/15-of-365-Closure-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/15-of-365-Closure-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6787,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/21\/21-365-consistency-design-principle\/","url_meta":{"origin":6735,"position":2},"title":"21 of 365: Consistency #design principle","author":"lemsy","date":"2014-01-21","format":false,"excerpt":"Consistency is important in design because it allows you to create the same quality of experience across pages (such as the use of grids in magazines), spaces (the common layout of department stores of a chain), objects (the dashboard of a car), buttons (standardized web browser dialogs), or other design\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"21 of 365 - Consistency design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/21-of-365-Consistency-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/21-of-365-Consistency-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/21-of-365-Consistency-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/21-of-365-Consistency-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6880,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/27\/27-365-convergence-design-principle\/","url_meta":{"origin":6735,"position":3},"title":"27 of 365: Convergence design principle","author":"lemsy","date":"2014-01-27","format":false,"excerpt":"\"Natural or human-made systems that best approximate optimal strategies\u00a0afforded by the environment tend to be successful, while systems exhibiting lesser\u00a0approximations tend to become extinct. This process results in the convergence\u00a0of form and function over time. The degree of convergence in an environment\u00a0indicates its stability and receptivity to different kinds of\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"27 of 365 - Convergence design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/27-of-365-Convergence-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/27-of-365-Convergence-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/27-of-365-Convergence-design-principle.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/27-of-365-Convergence-design-principle.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7433,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/15\/46-365-factor-safety-design-principle-belt-suspenders\/","url_meta":{"origin":6735,"position":4},"title":"46 of 365: Factor of Safety design principle (Belt and Suspenders)","author":"lemsy","date":"2014-02-15","format":false,"excerpt":"Factor of safety is about preparing for unknown flaws in a design, even though the issue may never arise. In the interest of preventing system failure, a designer can make more safety elements than are necessary. In general, it is the act of adding more elements than are strictly necessary\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"46 of 365 - factor of safety design principle (belt and suspenders) by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/46-of-365-factor-of-safety-design-principle-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6732,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/12\/12-365-cathedral-effect-design-design-principle\/","url_meta":{"origin":6735,"position":5},"title":"12 of 365: Cathedral effect #design #design-principle","author":"lemsy","date":"2014-01-12","format":false,"excerpt":"There is research that suggests that people complete tasks differently in environments where there are notably high or notably low ceilings. In environments where the ceiling is not noticeably high or low, it did not have an effect. High ceilings tend to have a cognitive effect of opening up creative\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"12 of 365 - Cathedral effect design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/12-of-365-Cathedral-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/12-of-365-Cathedral-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/12-of-365-Cathedral-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/12-of-365-Cathedral-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=6735"}],"version-history":[{"count":10,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6735\/revisions"}],"predecessor-version":[{"id":46672,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6735\/revisions\/46672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media\/6736"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=6735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=6735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=6735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}