{"id":6268,"date":"2014-01-10T17:32:35","date_gmt":"2014-01-10T22:32:35","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=6268"},"modified":"2020-07-13T21:31:28","modified_gmt":"2020-07-14T01:31:28","slug":"10-365-baby-face-bias-design-design-principles","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/01\/10\/10-365-baby-face-bias-design-design-principles\/","title":{"rendered":"10 of 365: Baby face bias #design #design-principles"},"content":{"rendered":"\n
\"10<\/a>
10 of 365 – babyface bias by John LeMasney via lemasney.com<\/figcaption><\/figure>\n\n\n\n

Baby face bias is a design principle in which designers use the generalized human interpretation of baby-faced features (such as large eyes, round head, small nose and mouth) to represent and codify naivet\u00e9, innocence and kindness. By emphasizing or exaggerating baby like features in faces, a design can evoke a feeling of protection, ownership, or forgiveness in a viewer. Alternatively. more angular features, less elongated heads, and other more adult features are less likely to be interpreted as innocent, kind, or na\u00efve.<\/p>\n\n\n\n

In the illustration I’ve made here, I took an average image of a female face and exaggerated the eyes, and diminished the nose and mouth to make a baby-faced bias in the viewer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Baby face bias is a design principle in which designers use the generalized human interpretation of baby-faced features (such as large eyes, round head, small nose and mouth) to represent and codify naivet\u00e9, innocence and kindness. By emphasizing or exaggerating baby like features in faces, a design can evoke a feeling of protection, ownership, or forgiveness in a viewer. Alternatively. more angular features, less elongated heads, and other more adult features are less likely to be interpreted as innocent, kind, or na\u00efve.<\/p>\n","protected":false},"author":1,"featured_media":6269,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,7,18,3659,3653,3654,21,23,32,5],"tags":[76,244,3870],"class_list":{"0":"post-6268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"category-consulting","9":"category-cv","10":"category-design-principles","11":"category-insights","12":"category-portfolio","13":"category-professional-activities","14":"category-professional-experience","15":"category-teaching-experience","16":"category-technology","17":"tag-arts","18":"tag-design","19":"tag-john-lemasney","20":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/10-of-365-babyface-bias.png?fit=1000%2C1903&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1D6","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":6836,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/24\/24-365-contour-bias-design-principle\/","url_meta":{"origin":6268,"position":0},"title":"24 of 365: Contour Bias #design principle","author":"lemsy","date":"2014-01-24","format":false,"excerpt":"Contour Bias is a well-studied theory that shows that humans prefer\u00a0rounded objects and choices over angled ones. The more angled, the more that human brains reacted with activity in the brain associated with fear and flight. The studies also made sure to remove objects that might normally have a fear\u2026","rel":"","context":"In "brand"","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"24 of 365 - Contour bias design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/24-of-365-Contour-bias-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6718,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/11\/11-365-biophilia-effect-design-design-principle\/","url_meta":{"origin":6268,"position":1},"title":"11 of 365: Biophilia effect #design #design-principle","author":"lemsy","date":"2014-01-11","format":false,"excerpt":"The biophilia effect is the idea that when we are placed in environments that contain or seem to contain nature, we are more likely to be able to heal physically and emotionally, think more creatively, and generally function better. In environments where these outcomes are intended, it is preferable to\u2026","rel":"","context":"In "brand"","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"11 of 365 - Biophilia effect design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/11-of-365-Biophilia-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/11-of-365-Biophilia-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/11-of-365-Biophilia-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/11-of-365-Biophilia-effect-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6265,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/09\/9-365-attractiveness-bias-design-principle\/","url_meta":{"origin":6268,"position":2},"title":"9 of 365: Attractiveness bias #design #principle","author":"lemsy","date":"2014-01-09","format":false,"excerpt":"Attractiveness bias is a design principle that allows designers to act upon noted preferences in humans for (typically) other humans who seem to be whole, symmetrical, appear genetically and otherwise healthy, and nutritionally sound. A commonly cited example for attractiveness bias is the televised debate between Nixon and Kennedy, where\u2026","rel":"","context":"In "brand"","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"9 of 365 - attractiveness bias design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/9-of-365-attractiveness-bias.png?fit=724%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6735,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/13\/13-365-chunking-design-principle\/","url_meta":{"origin":6268,"position":3},"title":"13 of 365: Chunking #design #principle","author":"lemsy","date":"2014-01-13","format":false,"excerpt":"Chunking is a method by which you take ideas that need to be taught or remembered, and break them down into memorable, consumable chunks. Studies show that we have more difficulty remembering a list of ten words than two lists of five words each. The most effective chunking consists of\u2026","rel":"","context":"In "brand"","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"13 of 365 - Chunking design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/13-of-365-Chunking-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/13-of-365-Chunking-design-principle.png?fit=1000%2C667&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/13-of-365-Chunking-design-principle.png?fit=1000%2C667&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/13-of-365-Chunking-design-principle.png?fit=1000%2C667&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6880,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/27\/27-365-convergence-design-principle\/","url_meta":{"origin":6268,"position":4},"title":"27 of 365: Convergence design principle","author":"lemsy","date":"2014-01-27","format":false,"excerpt":"\"Natural or human-made systems that best approximate optimal strategies\u00a0afforded by the environment tend to be successful, while systems exhibiting lesser\u00a0approximations tend to become extinct. This process results in the convergence\u00a0of form and function over time. The degree of convergence in an environment\u00a0indicates its stability and receptivity to different kinds of\u2026","rel":"","context":"In "brand"","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"27 of 365 - Convergence design principle by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/27-of-365-Convergence-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/27-of-365-Convergence-design-principle.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/27-of-365-Convergence-design-principle.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/27-of-365-Convergence-design-principle.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":38,"url":"https:\/\/lemasney.com\/consulting\/2009\/04\/17\/social-networking-for-business-how-facebook-twitter-and-ning-can-help-you-to-connect-with-people-on-a-deep-level\/","url_meta":{"origin":6268,"position":5},"title":"Social Networking for Business: How Facebook, Twitter, and Ning can help you to connect with people on a deep level","author":"lemsy","date":"2009-04-17","format":false,"excerpt":"Event: Social Networking for Business Date: April 17th, 2009 at 7:30 pm Venue: Brookdale Computer Users Group, Tinton Falls, NJ Abstract: John LeMasney will talk about how these social networks and others can help you to: connect with people in ways that are often unlikely in the real world, start\u2026","rel":"","context":"In "professional activities"","block_context":{"text":"professional activities","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-activities\/"},"img":{"alt_text":"John LeMasney at BCUG (Charles Hildebrandt)","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2009\/04\/bcug-presentations-1-800x288.jpg?fit=800%2C288&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2009\/04\/bcug-presentations-1-800x288.jpg?fit=800%2C288&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2009\/04\/bcug-presentations-1-800x288.jpg?fit=800%2C288&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2009\/04\/bcug-presentations-1-800x288.jpg?fit=800%2C288&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=6268"}],"version-history":[{"count":7,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6268\/revisions"}],"predecessor-version":[{"id":47498,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/6268\/revisions\/47498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media\/6269"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=6268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=6268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=6268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}