{"id":6205,"date":"2014-01-03T13:00:29","date_gmt":"2014-01-03T18:00:29","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=6205"},"modified":"2025-11-14T22:37:09","modified_gmt":"2025-11-15T03:37:09","slug":"3-365-aesthetic-usability-effect-design-principle","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2014\/01\/03\/3-365-aesthetic-usability-effect-design-principle\/","title":{"rendered":"3 of 365: Aesthetic Usability Effect #design #principle"},"content":{"rendered":"<div id=\"attachment_6207\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/3-of-365-aesthetic-usability-effect.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6207\" data-attachment-id=\"6207\" data-permalink=\"https:\/\/lemasney.com\/consulting\/2014\/01\/03\/3-365-aesthetic-usability-effect-design-principle\/3-of-365-aesthetic-usability-effect\/\" data-orig-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/3-of-365-aesthetic-usability-effect.png?fit=1000%2C667&amp;ssl=1\" data-orig-size=\"1000,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"3 of 365 &amp;#8211; aesthetic usability effect by John LeMasney via lemasney.com\" data-image-description=\"&lt;p&gt;3 of 365 &amp;#8211; aesthetic usability effect by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;3 of 365 &amp;#8211; aesthetic usability effect by John LeMasney via lemasney.com&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/3-of-365-aesthetic-usability-effect.png?fit=1000%2C667&amp;ssl=1\" class=\"size-full wp-image-6207\" alt=\"3 of 365 - aesthetic usability effect by John LeMasney via lemasney.com\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/3-of-365-aesthetic-usability-effect.png?resize=1000%2C667&#038;ssl=1\" width=\"1000\" height=\"667\" srcset=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/3-of-365-aesthetic-usability-effect.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/3-of-365-aesthetic-usability-effect.png?resize=500%2C333&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><p id=\"caption-attachment-6207\" class=\"wp-caption-text\">3 of 365 &#8211; aesthetic usability effect by John LeMasney via lemasney.com<\/p><\/div>\n<p>The Aesthetic Usability Effect is a design principle and theory that says that a design that is more aesthetic (e.g. attractive, visually appealing) is more likely to be used, chosen, or be interpreted as better. Aesthetic designs are also more likely to be perceived as easier to use that less aesthetic designs, even if that is not actually the case.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/blog.teamtreehouse.com\/go-flat-without-sacrificing-usability\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/blog.teamtreehouse.com\/go-flat-without-sacrificing-usability\" target=\"_blank\" rel=\"noopener noreferrer\">How to Go Flat without Sacrificing Usability<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\">Dieter Rams : 10 Principles of Good Product Design<\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/12\/17\/used-believe-john-lemasney-via-lemasney-com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/12\/17\/used-believe-john-lemasney-via-lemasney-com\/\" target=\"_blank\" rel=\"noopener noreferrer\">I used to believe by John LeMasney via lemasney.com<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/12\/20\/double-exposure-newspaper-john-lemasney-via-lemasney-com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/12\/20\/double-exposure-newspaper-john-lemasney-via-lemasney-com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Double exposure with newspaper by John LeMasney via lemasney.com<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Aesthetic Usability Effect is a design principle and theory that says that a design that is more aesthetic (e.g. attractive, visually appealing) is more likely to be used, chosen, or be interpreted as better. Aesthetic designs are also more likely to be perceived as easier to use that less aesthetic designs, even if that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7,3659,1128,3653,3654,31],"tags":[244,411,3870,901],"class_list":{"0":"post-6205","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-consulting","8":"category-design-principles","9":"category-illustration","10":"category-insights","11":"category-portfolio","12":"category-teaching","13":"tag-design","14":"tag-inkscape","15":"tag-john-lemasney","16":"tag-web-design-and-development","17":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/01\/3-of-365-aesthetic-usability-effect.png?fit=1000%2C667&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1C5","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":6265,"url":"https:\/\/lemasney.com\/consulting\/2014\/01\/09\/9-365-attractiveness-bias-design-principle\/","url_meta":{"origin":6205,"position":0},"title":"9 of 365: Attractiveness bias #design #principle","author":"lemsy","date":"2014-01-09","format":false,"excerpt":"Attractiveness bias is a design principle that allows designers to act upon noted preferences in humans for (typically) other humans who seem to be whole, symmetrical, appear genetically and otherwise healthy, and nutritionally sound. 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