{"id":5668,"date":"2010-06-13T10:47:21","date_gmt":"2010-06-13T14:47:21","guid":{"rendered":"http:\/\/365sketches.org\/?p=862"},"modified":"2020-07-11T18:34:15","modified_gmt":"2020-07-11T22:34:15","slug":"174-of-365-is-the-start-of-a-new-venture-in-inkscape-logo-design","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2010\/06\/13\/174-of-365-is-the-start-of-a-new-venture-in-inkscape-logo-design\/","title":{"rendered":"174 of 365 is the start of a new venture in #Inkscape #logo #design"},"content":{"rendered":"<div id=\"attachment_863\" style=\"width: 508px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/06\/20100613centraljerseygoodfood.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-863\" class=\"size-full wp-image-863\" title=\"Central Jersey Good Food\" src=\"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/06\/20100613centraljerseygoodfood.png?resize=498%2C496&#038;ssl=1\" alt=\"Central Jersey Good Food\" width=\"498\" height=\"496\" \/><\/a><p id=\"caption-attachment-863\" class=\"wp-caption-text\">Central Jersey Good Food<\/p><\/div>\n<p>Clients often contact me asking for a logo, and my immediate response is to ask how they (plan to) define their brand. If I get a blank stare or silence back, I know we&#8217;re going to have a lot of work to do. If they respond with a few key phrases or words that help me to define what they are and why they exist in the world, I know we&#8217;re going to have fun.\u00a0 If they say that they never thought of it before, I know that we&#8217;re going to do some important but necessary work. This is the beginning of the end of our branding planning for a new blog venture called Central Jersey Good Eats, which strives to make people aware of good food and related topics in the central part of New Jersey, be it gardening, cooking, eating out &amp; visiting restaurants, food photography, farmer&#8217;s markets, and anything else you can think of. We feel like we have a plethora of things to talk about related to food in New Jersey, and through interviews, techniques, tips, reviews, and other journalism, we plan to share it all. Before we even began thinking about visual representation, we developed a Strategic Plan, vision and mission, ( <a title=\"http:\/\/docs.google.com\/Doc?docid=0Ad-YsRMv5bPqZGNrZm05ZndfNTY1ZnFmcnh6ZnM&amp;hl=en\" href=\"https:\/\/docs.google.com\/document\/d\/1qt9JPOkXG0k6AkPYz3wNcyNfxABjhi52I1yeYN5YBPA\/edit\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/docs.google.com\/Doc?docid=0Ad-YsRMv5bPqZGNrZm05ZndfNTY1ZnFmcnh6ZnM&amp;hl=en<\/a> ) which we are able to use to help us to make decisions about visual representation and other decisions, because answers are either brand centric or brand divergent according to the plan.\u00a0 The plan answers why we still will exist in the samw world with Yelp! If you live in Central Jersey, keep an eye out for new articles and stories about good food where you live.<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top:10px;height:15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Clients often contact me asking for a logo, and my immediate response is to ask how they (plan to) define their brand. If I get a blank stare or silence back, I know we&#8217;re going to have a lot of work to do. If they respond with a few key phrases or words that help [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3654],"tags":[124,244,385,492,562,642],"class_list":{"0":"post-5668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-portfolio","7":"tag-brand","8":"tag-design","9":"tag-history","10":"tag-logo","11":"tag-new-jersey","12":"tag-photography","13":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1tq","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":200,"url":"https:\/\/lemasney.com\/consulting\/2013\/03\/25\/on-brand-versus-logo-five-essential-questions-to-determine-your-brand\/","url_meta":{"origin":5668,"position":0},"title":"On brand versus logo: Five easy questions to determine your brand","author":"lemsy","date":"2013-03-25","format":false,"excerpt":"Often when I first work with a new client, especially in a design consult, I have no idea what or who they are, organizationally speaking. The thing that often surprises me though, is that they don't either. We might know their industry (e.g. education), their product (e.g. books), and their\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"brand is not a logo by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/brand-is-not-a-logo.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/brand-is-not-a-logo.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/brand-is-not-a-logo.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/03\/brand-is-not-a-logo.png?resize=700%2C400 2x"},"classes":[]},{"id":5841,"url":"https:\/\/lemasney.com\/consulting\/2010\/12\/22\/361-of-365-is-a-wordmark-design-inkscape\/","url_meta":{"origin":5668,"position":1},"title":"361 of 365 is a wordmark design #Inkscape","author":"lemsy","date":"2010-12-22","format":false,"excerpt":"\u00a0 \u00a0 I got approached a while ago by none other than two of my favorite Librarians, Julie Strange and Andy Woodworth, about the idea of helping them to brand a new blog venture that at the time was tentatively called \"The Strange Woods\" which has to be the best\u2026","rel":"","context":"In &quot;portfolio&quot;","block_context":{"text":"portfolio","link":"https:\/\/lemasney.com\/consulting\/category\/portfolio\/"},"img":{"alt_text":"The Strange Woods","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/12\/20101222strangewoods.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1112,"url":"https:\/\/lemasney.com\/consulting\/2010\/06\/21\/182-of-365-is-a-revised-rider-university-logo-in-inkscape-design-typography\/","url_meta":{"origin":5668,"position":2},"title":"182 of 365 is a revised Rider University #logo in #Inkscape #design #typography","author":"lemsy","date":"2010-06-21","format":false,"excerpt":"I'll start here by saying that no one asked me to do this, and it is completely unofficial. I work at Rider, but I want to be quite clear (it's mandated in fact) that this site is in no way associated with Rider University. This design is kind of a\u2026","rel":"","context":"In &quot;portfolio&quot;","block_context":{"text":"portfolio","link":"https:\/\/lemasney.com\/consulting\/category\/portfolio\/"},"img":{"alt_text":"Revised Rider logo","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/06\/20100621newriderlogo.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/06\/20100621newriderlogo.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/06\/20100621newriderlogo.png?resize=525%2C300 1.5x"},"classes":[]},{"id":5799,"url":"https:\/\/lemasney.com\/consulting\/2010\/11\/10\/319-of-365-is-a-heart-attack-inkscape-adbusting\/","url_meta":{"origin":5668,"position":3},"title":"Heart attack as Burger King logo by John LeMasney via 365sketches.org #cc #design #food","author":"lemsy","date":"2010-11-10","format":false,"excerpt":"I love Burger King fast food as much as the next person, but with every bite, I know I'm killing myself just a bit faster. tags: fast food, death, Burger King, McDonald's, KFC, excess, saturated fat, calories, diabetes, cardio, exercise, health, concerns, Inkscape, design, creative commons, open source, adbusting, fear\u2026","rel":"","context":"In &quot;portfolio&quot;","block_context":{"text":"portfolio","link":"https:\/\/lemasney.com\/consulting\/category\/portfolio\/"},"img":{"alt_text":"Heart attack as Burger King logo by John LeMasney via 365sketches.org #cc #design #food","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/11\/20101110heartattack1.png?fit=809%2C500&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/11\/20101110heartattack1.png?fit=809%2C500&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/11\/20101110heartattack1.png?fit=809%2C500&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2010\/11\/20101110heartattack1.png?fit=809%2C500&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1388,"url":"https:\/\/lemasney.com\/consulting\/2013\/05\/07\/libraries-the-original-co-working-space\/","url_meta":{"origin":5668,"position":4},"title":"Libraries: the original co-working space","author":"lemsy","date":"2013-05-07","format":false,"excerpt":"I have recently had some discussions with people considering co-working spaces and thought\u00a0immediately\u00a0of how many times I've used the library for this purpose. Thanks to Janie Hermann for the idea to make a quick graphic on it. Libraries have community, technology infrastructure, comfort, services, facilities and amenities. If you have\u2026","rel":"","context":"In &quot;brand&quot;","block_context":{"text":"brand","link":"https:\/\/lemasney.com\/consulting\/category\/consulting\/brand\/"},"img":{"alt_text":"Libraries, the original co-working space by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/05\/libraries_coworking.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/05\/libraries_coworking.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/05\/libraries_coworking.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/05\/libraries_coworking.png?resize=700%2C400 2x"},"classes":[]},{"id":7479,"url":"https:\/\/lemasney.com\/consulting\/2014\/02\/18\/49-365-revised-library-logo-john-lemasney-via-lemasney-com-cc\/","url_meta":{"origin":5668,"position":5},"title":"49 of 365: Revised Library Logo by John LeMasney via lemasney.com #cc-a","author":"lemsy","date":"2014-02-18","format":false,"excerpt":"So, at the request of Steve Garwood, a famous and resourceful New Jersey Librarian, I decided to rework the eighties-era Library Logo. I felt the same way as Steve: The Library logo below is something I align with, philosophically, in that when I see it, I love it. I'd like\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"49 of 365 - updated library logo 2 by John LeMasney via lemasney.com","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/49-of-365-updated-library-logo-2-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/49-of-365-updated-library-logo-2-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/49-of-365-updated-library-logo-2-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2014\/02\/49-of-365-updated-library-logo-2-by-John-LeMasney-via-lemasney.com_.png?fit=1000%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/5668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=5668"}],"version-history":[{"count":8,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/5668\/revisions"}],"predecessor-version":[{"id":47207,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/5668\/revisions\/47207"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=5668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=5668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=5668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}