{"id":4815,"date":"2013-10-11T19:59:38","date_gmt":"2013-10-11T23:59:38","guid":{"rendered":"http:\/\/lemasney.com\/consulting\/?p=4815"},"modified":"2020-07-11T15:57:02","modified_gmt":"2020-07-11T19:57:02","slug":"library-branding-gclstaffday","status":"publish","type":"post","link":"https:\/\/lemasney.com\/consulting\/2013\/10\/11\/library-branding-gclstaffday\/","title":{"rendered":"On Library Branding #gclstaffday"},"content":{"rendered":"<div style=\"width: 195px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.flickr.com\/photos\/30654084@N00\/5747682450\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"papercraft\" alt=\"papercraft\" src=\"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3158\/5747682450_4e4e2ed91d_m.jpg?resize=185%2C240&#038;ssl=1\" width=\"185\" height=\"240\" \/><\/a><p class=\"wp-caption-text\">papercraft (Photo credit: lemasney)<\/p><\/div>\n<p>I had a genuinely fantastic time meeting new friends and discussing social media, libraries, branding, and <a class=\"zem_slink\" title=\"Mobile device\" href=\"https:\/\/en.wikipedia.org\/wiki\/Mobile_device\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">mobile devices<\/a> today at Gloucester County Library&#8217;s staff day retreat. Melissa Brisbin was kind enough to cover the breakouts on mobile devices, Brian at GCL took on the <a class=\"zem_slink\" title=\"Facebook\" href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Facebook<\/a> breakouts, and I did the breakouts on <a class=\"zem_slink\" title=\"Pinterest\" href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Pinterest<\/a>. In between the breakouts, I had the privilege of discussing library branding and social media best practices with the kind, attentive, and patient staffers using the presentation linked below. We did it through Library Link NJ&#8217;s onsite presentation program, and I do not think it could have gone better. Special thanks so much to Ralph at GCL for his moderation, Anne at GCL for reaching out, and everyone else at GCL for their attention and care. Here&#8217;s the presentation for today&#8217;s talk, which discusses Social Media best practice, questions about organizational brand, mobile devices and adoption, the power of emotion in branding, the difference between visual branding and brand proper, and a lot more.<\/p>\n<p><a title=\"https:\/\/docs.google.com\/presentation\/d\/1pDZd7juwxB0lOKiMgO-pc4n6Bo2la2QxoqbfGXi6RsM\/edit?usp=sharing\" href=\"https:\/\/docs.google.com\/presentation\/d\/1pDZd7juwxB0lOKiMgO-pc4n6Bo2la2QxoqbfGXi6RsM\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/docs.google.com\/presentation\/d\/1pDZd7juwxB0lOKiMgO-pc4n6Bo2la2QxoqbfGXi6RsM\/edit?usp=sharing<\/a><\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/09\/23\/weeks-events-opportunities-lemasney-consulting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/09\/23\/weeks-events-opportunities-lemasney-consulting\/\" target=\"_blank\" rel=\"noopener noreferrer\">This week&#8217;s events and opportunities with LeMasney Consulting<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/09\/21\/design-process-creating-pods-sods-visual-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/09\/21\/design-process-creating-pods-sods-visual-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Design process: On creating the Pods &amp; Sods visual branding<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/09\/06\/used-phrases-boys\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; 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in Google Drive<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 84px; font-size: 11px; margin: 2px 10px 10px 2px;\"><a style=\"box-shadow: 0px 0px 4px #999; padding: 2px; display: block; border-radius: 2px; text-decoration: none;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/10\/07\/codecademy-adults-learn-write-code-free-session-1-3-datetime-oct-9-2013-700pm-830pm\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/lemasney.com\/consulting\/2013\/10\/07\/codecademy-adults-learn-write-code-free-session-1-3-datetime-oct-9-2013-700pm-830pm\/\" target=\"_blank\" rel=\"noopener noreferrer\">Codecademy for Adults: Learn How to Write Code for Free (Session 1 of 3) DATE\/TIME: Oct 9 2013 &#8211; 7:00pm &#8211; 8:30pm<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I had a genuinely fantastic time meeting new friends and discussing social media, libraries, branding, and mobile devices today at Gloucester County Library&#8217;s staff day retreat. Melissa Brisbin was kind enough to cover the breakouts on mobile devices, Brian at GCL took on the Facebook breakouts, and I did the breakouts on Pinterest. In between [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[22,3,19,7,18,16,21,23,29,32],"tags":[477,562,3873,671],"class_list":{"0":"post-4815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-professional-affiliations","8":"category-brand","9":"category-classes-presentations","10":"category-consulting","11":"category-cv","12":"category-libraries","13":"category-professional-activities","14":"category-professional-experience","15":"category-research-interests","16":"category-teaching-experience","17":"tag-libraries","18":"tag-new-jersey","19":"tag-pinterest","20":"tag-princeton-university","21":"czr-hentry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2013\/10\/5747682450_4e4e2ed91d.jpg?fit=386%2C500&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3h6y2-1fF","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":773,"url":"https:\/\/lemasney.com\/consulting\/2013\/02\/22\/john-lemasney-speaks-to-the-slapt-about-branding-in-libraries\/","url_meta":{"origin":4815,"position":0},"title":"John LeMasney speaks to the SLA\/PT about Branding in Libraries.","author":"lemsy","date":"2013-02-22","format":false,"excerpt":"Branding our Libraries\u00a0 This program is available to members and friends of the SLA\u00a0Princeton-Trenton Chapter http:\/\/princetontrenton.sla.org\/ Speaker:\u00a0\u00a0John LeMasney Manager of Educational Technology Training and Outreach at\u00a0Princeton\u00a0University Date:\u00a0\u00a0Tuesday, March 19, 2013 Location:\u00a0\u00a0Princeton University's Campus Club 5 Prospect Ave.,\u00a0Princeton,\u00a0NJ\u00a008540-5299 The Program:\u00a0Determining and Reinforcing Organizational Branding for Libraries in Culture, Communications, and Social\u2026","rel":"","context":"In &quot;professional activities&quot;","block_context":{"text":"professional activities","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-activities\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6174,"url":"https:\/\/lemasney.com\/consulting\/2012\/12\/14\/annihilation-anaheim-ala-battledecks-2012-visual-branding-cc-lemasney-creativecommons-design-cc-libraries\/","url_meta":{"origin":4815,"position":1},"title":"Annihilation in Anaheim, ALA Battledecks 2012 visual branding cc-by lemasney #creativecommons #design #cc-by #libraries","author":"lemsy","date":"2012-12-14","format":"image","excerpt":"Annihilation in Anaheim, ALA Battledecks 2012 visual branding cc-by lemasney #creativecommons #design #cc-by #libraries","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"Annihilation in Anaheim, ALA Battledecks 2012 visual branding cc-by lemasney #creativecommons #design #cc-by #libraries","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/12\/20111214.png?fit=1200%2C700&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/12\/20111214.png?fit=1200%2C700&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/12\/20111214.png?fit=1200%2C700&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/12\/20111214.png?fit=1200%2C700&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2012\/12\/20111214.png?fit=1200%2C700&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":866,"url":"https:\/\/lemasney.com\/consulting\/2012\/08\/16\/deal-a-library-visual-branding-collaboration\/","url_meta":{"origin":4815,"position":2},"title":"DEAL: A library visual branding collaboration","author":"lemsy","date":"2012-08-16","format":false,"excerpt":"I recently worked\u00a0very closely with Julie Strange on a library program's visual branding project that focused on the ideas of exploration, new horizons, and breaking barriers. The Development of Emerging and Aspiring Librarians (DEAL) program called for visual ideas that conveyed space, light, innovation, clarity, revelation and focus, all of\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5948,"url":"https:\/\/lemasney.com\/consulting\/2011\/04\/12\/112-of-365-is-the-final-tedxprincetonlibraries-brand-mark-inkscape\/","url_meta":{"origin":4815,"position":3},"title":"TEDx Princeton Libraries final branding by John LeMasney via 365sketches.org #Inkscape #tedx #logo","author":"lemsy","date":"2011-04-12","format":false,"excerpt":"So here is our final\u00a0version of the branding for the Cornerstone themed TEDx event on June 1st at Princeton Public Library. I'm proud and excited to be a part of it. tags: TED, TEDx, open source, creative commons, WordPress, postaday2011, Inkscape, design, graphics Related articles 20121231: thank you for everything\u2026","rel":"","context":"In &quot;portfolio&quot;","block_context":{"text":"portfolio","link":"https:\/\/lemasney.com\/consulting\/category\/portfolio\/"},"img":{"alt_text":"TEDx Princeton Libraries final branding by John LeMasney via 365sketches.org #Inkscape #tedx #logo","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2011\/04\/cornerstone_final.png?fit=626%2C738&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2011\/04\/cornerstone_final.png?fit=626%2C738&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2011\/04\/cornerstone_final.png?fit=626%2C738&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":851,"url":"https:\/\/lemasney.com\/consulting\/2011\/06\/06\/event-tedxprincetonlibrary-the-cornerstone-event\/","url_meta":{"origin":4815,"position":4},"title":"Event: TEDxPrincetonLibrary: The Cornerstone Event","author":"lemsy","date":"2011-06-06","format":false,"excerpt":"June 1st, 2011: For a few months leading up to June, 2011, I was part of a team that came together to produce a TEDx event under the TEDxPrincetonLibrary brand. I was responsible for the web presence, graphic design and branding, and other technology related tasks. On the day, I\u2026","rel":"","context":"In &quot;affiliations&quot;","block_context":{"text":"affiliations","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-affiliations\/"},"img":{"alt_text":"TEDx Princeton Libraries by lemasney","src":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2011\/06\/cornerstone_final.png?fit=626%2C738&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2011\/06\/cornerstone_final.png?fit=626%2C738&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/lemasney.com\/consulting\/wp-content\/uploads\/2011\/06\/cornerstone_final.png?fit=626%2C738&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":175,"url":"https:\/\/lemasney.com\/consulting\/2010\/03\/11\/cjrlc-tech-committee-presents-the-next-5-years-of-the-mobile-web\/","url_meta":{"origin":4815,"position":5},"title":"CJRLC Tech Committee presents: The Next 5 Years of the Mobile Web","author":"lemsy","date":"2010-03-11","format":false,"excerpt":"Date: Thursday, March 11th, 2010 Venue: CJRLC Tech Committee, Princeton Public Library, Princeton, NJ \u201cPresentation Abstract: During this overview John LeMasney predicts what will happen in the next 5 years of Mobile Computing. Attendees will learn about the state of mobile computing, up and coming applications, and the trends that\u2026","rel":"","context":"In &quot;professional activities&quot;","block_context":{"text":"professional activities","link":"https:\/\/lemasney.com\/consulting\/category\/cv\/professional-activities\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/4815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/comments?post=4815"}],"version-history":[{"count":15,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/4815\/revisions"}],"predecessor-version":[{"id":46312,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/posts\/4815\/revisions\/46312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media\/4827"}],"wp:attachment":[{"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/media?parent=4815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/categories?post=4815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lemasney.com\/consulting\/wp-json\/wp\/v2\/tags?post=4815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}